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THE SINGLE SOURCE OF TRUTH FOR
Appliances
Household appliance innovation has transformed the home, especially with the resurgence of kitchen remodeling and increasing interest in smart appliances.
To support your growth and success, we provide the broadest and deepest global view of the appliance industry based on best-in-class point-of-sale and consumer data.
We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

Join more than 7,000 clients and partners worldwide
It all starts with
Appliances Industry Experts
“Investing in innovations that solve consumer needs will be critical for brands and retailers. Growing categories that demonstrate innovations that solve consumer pain and frustration, like multi-cookers, toaster ovens, egg makers, espresso makers, and the others, will continue to thrive through challenging economic times.”
Drive Appliances Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

INDUSTRY RANKING
Data Spotlight
Room Air Conditioners, Fans, and Full size Vacuums lead sales; Specialty Cleaning posts highest growth
The top three categories by sales are Room Air Conditioners (rank 1), Fans (rank 2), and Full Size Vacuums (rank 3). No changes in rankings are shown versus the prior period. Notable sales growth includes Specialty Cleaning up 82.4%, Cookers up 50.1%, and Coffee/Espresso Makers up 49.3% compared to last year.
Source: Circana, Liquid AI™,
July, 2026
Data Source:
Point of Sale (POS) Data
Insights in Action
Insights and analytics leaders face a growing need to deliver faster, sharper decisions, and the traditional reporting cycle can no longer keep pace. Circana's Liquid AI digital intelligence platform gives these leaders a decisive edge: reducing chokepoints, swiftly surfacing what matters, and freeing their teams to focus on the high-impact work that moves the business forward.
16 Sept 2026


Featured Solutions for Appliances Brands
Circana offers tailored solutions for every corner of the appliances industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions

Speak to an Expert
We’ll Show You How to Transform
Complexity into Clarity
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