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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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The holidays are approaching quickly and so are the decisions about what’s cooking! 🤔 🍽️
Key Insights
📦 Circana data shows that 23% of those celebrating Christmas plan to order some pre-cooked or ready-to-serve items, while 9% will outsource their entire holiday meal.
From homemade classics to convenient options, holiday meals are evolving with consumer preferences.
So ... Homemade?
Or premade?
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THE SINGLE SOURCE OF TRUTH FOR
Appliances
Household appliance innovation has transformed the home, especially with the resurgence of kitchen remodeling and increasing interest in smart appliances.
To support your growth and success, we provide the broadest and deepest global view of the appliance industry based on best-in-class point-of-sale and consumer data.
We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.
Join more than 7,000 clients and partners worldwide
It all starts with
Appliances Industry Experts
“Investing in innovations that solve consumer needs will be critical for brands and retailers. Growing categories that demonstrate innovations that solve consumer pain and frustration, like multi-cookers, toaster ovens, egg makers, espresso makers, and the others, will continue to thrive through challenging economic times.”
Drive Appliances Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Appliances Category: Top Sellers Hold Steady, Cookers and Hand/stick Vacuums Swap Ranks
The top three leaders in the Appliances industry remain unchanged: Full Size Vacuums, Coffee/Espresso Makers, and Cookers. Notably, Cookers and Hand/Stick Vacuums swapped ranks, with Cookers moving up to third and land/Stick Vacuums dropping to fourth. Substantial percent sales growth was seen in Specialty Cleaning (5.7%) and Coffee/Espresso Makers (5.6%). Most other categories showed modest growth or stability
Source: Circana, Liquid AI™,
October, 2025
Data Source:
Point of Sale (POS) Data
Featured Solutions for Appliances Brands
Circana offers tailored solutions for every corner of the appliances industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new serum’s hero ingredient resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
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