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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

See performance the way retailers do without the need for a large team or budget…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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2026 Eating Patterns in America is now available

Appliances
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THE SINGLE SOURCE OF TRUTH FOR

Appliances

Household appliance innovation has transformed the home, especially with the resurgence of kitchen remodeling and increasing interest in smart appliances.

To support your growth and success, we provide the broadest and deepest global view of the appliance industry based on best-in-class point-of-sale and consumer data.

We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with

Appliances Industry Experts

Joe Derochowski

Joe Derochowski

Vice President, Home and Home Improvement Industry Advisor

“Investing in innovations that solve consumer needs will be critical for brands and retailers. Growing categories that demonstrate innovations that solve consumer pain and frustration, like multi-cookers, toaster ovens, egg makers, espresso makers, and the others, will continue to thrive through challenging economic times.”

Drive Appliances Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

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INDUSTRY RANKING

Data Spotlight

Room Air Conditioners, Fans, and Full size Vacuums lead sales; Specialty Cleaning posts highest growth


The top three categories by sales are Room Air Conditioners (rank 1), Fans (rank 2), and Full Size Vacuums (rank 3). No changes in rankings are shown versus the prior period. Notable sales growth includes Specialty Cleaning up 82.4%, Cookers up 50.1%, and Coffee/Espresso Makers up 49.3% compared to last year.

Source: Circana, Liquid AI™,

July, 2026

Data Source: 

Point of Sale (POS) Data

Spot Risks and Opportunities the Moments They Emerge

Insights in Action

Insights and analytics leaders face a growing need to deliver faster, sharper decisions, and the traditional reporting cycle can no longer keep pace. Circana's Liquid AI digital intelligence platform gives these leaders a decisive edge: reducing chokepoints, swiftly surfacing what matters, and freeing their teams to focus on the high-impact work that moves the business forward.

16 Sept 2026

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Featured Solutions for Appliances Brands

Circana offers tailored solutions for every corner of the appliances industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.

Unsure where to begin? Browse our solutions

SOLUTION

Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.

SOLUTION

Circana’s Assortment solution optimizes product mix by category, store, and geography to improve shelf efficiency and drive sales growth.

SOLUTION

Marketing Mix solutions reveal incremental strategy impact, quantify uncertainty, and optimize ROI levers for confident ad budgeting.

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Still not sure? Take the 1-min quiz

Discover What’s New in the Appliances Industry

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Speak to an Expert

We’ll Show You How to Transform
Complexity into Clarity


Find out how we can help your brand grow more. Fill out the form and we will get right back to you.

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