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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

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Industry rankings vs. previous data period.

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Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Industry Rankings

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Get the latest rankings, measurements and insights, powered by Liquid AI.

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Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

Solutions

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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Which Thanksgiving Entrée Do You Prefer?

Holiday Prep Mode: ON

This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year. 

So ... Turkey or Ham?

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Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ helps you bring all your data together in one…

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Appliances
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THE SINGLE SOURCE OF TRUTH FOR

Appliances

Household appliance innovation has transformed the home, especially with the resurgence of kitchen remodeling and increasing interest in smart appliances.

To support your growth and success, we provide the broadest and deepest global view of the appliance industry based on best-in-class point-of-sale and consumer data.

We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Joe Derochowski

Joe Derochowski

Vice President, Home and Home Improvement Industry Advisor

“Investing in innovations that solve consumer needs will be critical for brands and retailers. Growing categories that demonstrate innovations that solve consumer pain and frustration, like multi-cookers, toaster ovens, egg makers, espresso makers, and the others, will continue to thrive through challenging economic times.”

With our best-in-class data, you can:

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INDUSTRY RANKING

Data Spotlight

FuIl Size Vacuums, Fans, and Room Air Conditioners Lead, with Notable Rank Shifts Among Top Categories


The top three categories remain Full Size Vacuums (rank 1), Fans (rank 2), and Room Air Conditioners (rank 3).


Fans moved up one spot, overtaking Room Air Conditioners, which dropped to third. Air Purifiers/Humidifiers also also improved, rising two ranks to ninth. Substantial declines were seen in Specialty Cleaning (-18.9%) and Room Air Conditioners (-14.0%), while all top categories experienced negative percent changes versus prior period.

Source: Circana, Liquid AI™,

August, 2025

Data Source: 

Point of Sale (POS) Data

Top 10 Books

13 Nov 2025

Insights in Action

In October, escapist titles sit alongside heavy non-fiction as consumers seek both distraction from difficult times and engagement with difficult truths.

opening-beer-can-at-pool.jpg

Featured Solutions

SOLUTION

Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.

SOLUTION

Complete Market™ solution gives robust POS measurement for in-store & online sales, with fulfillment type breaks & UPC details across CPG.

SOLUTION

Marketing Mix solutions reveal incremental strategy impact, quantify uncertainty, and optimize ROI levers for confident ad budgeting.

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