THE SINGLE SOURCE OF TRUTH FOR

Appliances

Household appliance innovation has transformed the home, especially with the resurgence of kitchen remodeling and increasing interest in smart appliances.

To support your growth and success, we provide the broadest and deepest global view of the appliance industry based on best-in-class point-of-sale and consumer data.

We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

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It all starts with

Appliances Industry Experts

Joe Derochowski

Vice President, Home and Home Improvement Industry Advisor

Expert Bio

“Investing in innovations that solve consumer needs will be critical for brands and retailers. Growing categories that demonstrate innovations that solve consumer pain and frustration, like multi-cookers, toaster ovens, egg makers, espresso makers, and the others, will continue to thrive through challenging economic times.”

Drive Appliances Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

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INDUSTRY RANKING

Data Spotlight

Appliances sales surge: Coffee/Espresso Makers, Cookers, and Hand/Stick Vacuums ead, with notable rank shifts and standout growth.

Coffee/Espresso Makers, Cookers, and Hand/Stick Vacuums are the top 3 leaders in the industry. Hand/Stick Vacuums moved up to rank 3, overtaking Full Size Vacuums, which dropped to rank 4. Specialty Cleaning and Mixers also improved their rankings. Substantial sales growth was seen in Curling Irons/Stylers (35.4%), Specialty Cleaning (34.6%), and Mixers (29.6%).

Source: Circana, Liquid AI™,

December, 2025

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

Aging Trade-Ins Collide With Surging Global Demand for Pre-Owned Smartphones, According to New Data Released from Circana and B-Stock

11 Feb 2026

Insights in Action

Aging Trade-Ins Collide With Surging Global Demand for Pre-Owned Smartphones, According to New Data Released from Circana and B-Stock

The pre-owned smartphone market in the U.S. remains incredibly resilient, driven by strong consumer demand for affordable, high-quality devices, as well as the growing pool of second-hand devices entering the market

Industry Posts

Featured Solutions for Appliances Brands

Circana offers tailored solutions for every corner of the appliances industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.