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We measure demand so our clients understand where they have risks and opportunities.

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Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

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Improve retailer-supplier efficiency & effectiveness.

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

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Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Appliances
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THE SINGLE SOURCE OF TRUTH FOR

Appliances

Household appliance innovation has transformed the home, especially with the resurgence of kitchen remodeling and increasing interest in smart appliances.

To support your growth and success, we provide the broadest and deepest global view of the appliance industry based on best-in-class point-of-sale and consumer data.

We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Joe Derochowski

Joe Derochowski

Vice President, Home and Home Improvement Industry Advisor

“Investing in innovations that solve consumer needs will be critical to continued growth for brands and retailers. Growing categories that demonstrate innovations that solve consumer pain and frustration, like multi-cookers, toaster ovens, egg makers, espresso makers, and the others, will continue to thrive through challenging economic times.”
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With our best-in-class data, you can:

INDUSTRY RANKING

Data Spotlight

Appliance Sales Rankings and Changes


The top three leaders in the appliance category remain unchanged: Full Size Vacuums, Cookers, and Coffee/Espresso Makers. Notable ranking changes include Blending & Processing moving up from rank 6 to 5, and Oral Care Appliance improving from rank 8 to 7.


Specialty Cleaning dropped from rank 7 to 8. Significant percent change in sales was observed in Blending & Processing with a 5.9% increase.

Source: Circana, Liquid AI™,

January, 2025

Data Source: 

Point of Sale (POS) Data

Elevate Your Inventory Management with Supply Chain Data

Dec 5, 2024

Insights in Action

It’s critical for suppliers and retailers to understand the latest market changes and customer preferenceshifts for optimal inventory...

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Featured Solutions

Marketing Strategy & Consumer Data Analysis Tools | Circana

SOLUTION

Right audience, right channels, real results.

Complete Market Masurement & Consumer Data Analytics | Circana

SOLUTION

An unrivaled view of the truth.

Consumer Behavior Analysis - Receipt Panel, Scan Panel & Survey Data | Circana

SOLUTION

Understand complex consumer behavior with clear, accurate insights into omnichannel dynamics

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