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Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTION AREAS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTION AREAS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Industries
THE SINGLE SOURCE OF TRUTH FOR
Appliances
Household appliance innovation has transformed the home, especially with the resurgence of kitchen remodeling and increasing interest in smart appliances.
To support your growth and success, we provide the broadest and deepest global view of the appliance industry based on best-in-class point-of-sale and consumer data.
We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.
Join more than 7,000 clients and partners worldwide
It all starts with our
Industry Experts
“Investing in innovations that solve consumer needs will be critical for brands and retailers. Growing categories that demonstrate innovations that solve consumer pain and frustration, like multi-cookers, toaster ovens, egg makers, espresso makers, and the others, will continue to thrive through challenging economic times.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
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