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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

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Solutions

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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Circana is an Equal Opportunity Employer. Learn more

CAREERS AT

Bring your valuable perspective to our diverse, talented team. Join us as we continue to disrupt and lead in our dynamic industry.

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As a global community of professionals, we have a passion for turning complexity into clarity and a belief that the best in each of us makes us unstoppable together.

We recognize and celebrate our collective and individual victories, both big and small. We care about each other and promote well-being, inclusion, and flexibility.

We partner with

the biggest

consumer packaged goods, general merchandise, foodservice, media, and retail companies in the world.

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Circana's Story

Market intelligence, data, and analytics are our business. Innovation is in our DNA. We leverage first-to-market technology to disrupt the status quo. That’s how we support our clients’ evolving needs and help them propel their businesses into the future.

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Inclusivity

At Circana, we are committed to being an inclusive, global organization. We tap into our global workforce’s rich, diverse talents and experiences. We value a workplace where everyone feels like they belong, and everyone has growth opportunities.

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Our Technology

Our Liquid Data™ platform makes it easy to work with cross-industry data and advanced analytics. Seeing all the angles makes it easier to find new opportunities and spark growth.

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Yunginger, Rebecca

Marketing, Circana

Circana Around the World

Operating in numerous local markets allows us to directly impact a diverse range of consumers and small businesses, as well as provide tailored services to select corporate, institutional, and government clients.

View a complete list of Circana's offices here!

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Beginning Your Career?

We host engaging programs for students and graduates in more than 13 countries. Through mentorship, compelling projects, training, and networking opportunities we support students and grads as they prepare for their careers.

A history of awards, recognition, and pledges

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We can't wait to meet you

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Circana is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. Circana invites all qualified interested applicants to apply for career opportunities. Circana is committed to working with and providing reasonable accommodations to individuals with disabilities. If you are a person with a disability and need a reasonable accommodation to use our search tools, to apply for and/or interview for a career opportunity, please send an e-mail to Talent.Acquisition@Circana.com and let us know the nature of your request.

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