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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

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Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

See performance the way retailers do without the need for a large team or budget…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Circana Growth Summit 2027

Don't just watch the future unfold — own it.

The industry event for leaders ready to own transformation, explore expert perspectives, and ignite growth.

February 22-24, 2027

JW Marriot

Austin, Texas

Learn More About Attending

Retail’s Top Minds.
AI’s Biggest Opportunities.

Expect hundreds of business leaders from the world's top retailers and brands, real strategies you can act on, and an early look at how AI is reshaping the way top performers compete.

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Interested in joining us at Summit 2027?

Complete the form below and let us know you'd like to attend. We'll be in touch with more information about the event and available opportunities.

Growth Summit 2025

Networking and making new connections with like-minded professionals were my favorite part.

The combination of General Sessions and Best Practice Sessions provided a mix of high-level and in-depth trends.

Loved the keynotes on Tuesday – engaging speakers with great insights and thoughts about the future of data and insights.

Afternoon Best Practice Sessions provided timely trends and data on consumers, markets, and channels.

Innovation Showcase let me see the tools in action – it was great!

Let's Connect

Why wait to transform your business? Unlock growth now.

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Circana Summit 2025

Find Out More About Circana

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