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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Innovation
Growth Predictor
Circana’s predictive and accurate solutions empower fast, more effective innovation decisions. Streamline your innovation with custom simulations that uncover missed opportunities, prioritize winning ideas, and optimize market strategies.
200+ Growth Opportunity Simulations
Gain instant access to over 200 pre-modeled growth opportunities based on real-time market shifts.
15% Forecasting Accuracy
methodology delivers highly accurate forecasts within 15% of actual performance, compared to 20%-30% for the industry.
Semiannual Updated Simulations
You can benefit from semiannually updated simulations that keep your strategy aligned with current shopper behavior and retail trends.
Join more than 7,000 clients and partners worldwide
Create High-impact Product Campaigns With Predictive Marketing Sizing and Simulations
Custom Innovation Simulations Identify Demand Gaps and Competitive Opportunities
Get ahead of the competition and avoid missed sales opportunities with predictive marketing sizing and simulation tools. These innovative solutions enable you to forecast customer demand accurately, identify potential market gaps, and uncover new competitive opportunities.
Simulate Launch Performance To Optimize Your Product and Service Catalog
With our advanced technology and expertise, you gain access to custom innovation simulations that do more than just predict demand. They help you uncover potential demand gaps and competitive opportunities, giving you a complete understanding of the market before launching your product or service.
Automated Growth Opportunities Powered by Circana’s Predictive Intelligence
Circana’s Growth Predictor solution, powered by the Hendry® forecasting methodology, delivers unmatched accuracy in market insights. You’ll have access to tools trusted by top manufacturers to confidently prioritize decisions, reduce launch risk, and maximize growth.
How Top Brands Use Circana’s Growth Predictor Solution
For Brand and Marketing Teams
As a brand manager, innovation lead, or marketing strategist, you can rely on the Growth Predictor solution to validate early-stage concepts, simulate new product sales, and refine your industry positioning. It helps you prioritize launches with the highest ROI potential and build stronger business cases with data-backed insights.
For Consumer Insights and Strategy Executives
With the Growth Predictor solution, you can assess long-term growth scenarios and competitive risks across your portfolio. As a head of strategy, innovation, or commercial planning, you’ll uncover gaps in the shopper experience and align your teams around high-impact decisions that boost ROI and minimize launch risk.
For CPG Manufacturers Looking To Enter Adjacent Categories
Looking to expand into new categories? Circana’s Growth Predictor solution helps you test different ideas and see which ones have real sales potential. You’ll get insights into true growth — not just shifting sales from one product to another — and spot where competitors are vulnerable. With that clarity, you can move forward with a focused launch plan and align your advertising investment with confidence.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Test Before You Launch
Learn More About Circana’s Innovation Solutions
Uncover how consumers actually shop your category with Circana’s Consumer Decision Tree solution, built from actual shopper behavior and activated by point-of-sale KPIs. Identify what drives loyalty, how people choose products, and where you stand against competitors so you can tell a stronger category story at retail.
