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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Innovation
Growth Predictor
Circana’s predictive and accurate solutions empower fast, more effective innovation decisions. Streamline your innovation with custom simulations that uncover missed opportunities, prioritize winning ideas, and optimize market strategies.
200+ Growth Opportunity Simulations
Gain instant access to over 200 pre-modeled growth opportunities based on real-time market shifts.
15% Forecasting Accuracy
methodology delivers highly accurate forecasts within 15% of actual performance, compared to 20%-30% for the industry.
Semiannual Updated Simulations
You can benefit from semiannually updated simulations that keep your strategy aligned with current shopper behavior and retail trends.
Join more than 7,000 clients and partners worldwide
Create High-impact Product Campaigns With Predictive Marketing Sizing and Simulations
Custom Innovation Simulations Identify Demand Gaps and Competitive Opportunities
Get ahead of the competition and avoid missed sales opportunities with predictive marketing sizing and simulation tools. These innovative solutions enable you to forecast customer demand accurately, identify potential market gaps, and uncover new competitive opportunities.
Simulate Launch Performance To Optimize Your Product and Service Catalog
With our advanced technology and expertise, you gain access to custom innovation simulations that do more than just predict demand. They help you uncover potential demand gaps and competitive opportunities, giving you a complete understanding of the market before launching your product or service.
Automated Growth Opportunities Powered by Circana’s Predictive Intelligence
Circana’s Growth Predictor solution, powered by the Hendry® forecasting methodology, delivers unmatched accuracy in market insights. You’ll have access to tools trusted by top manufacturers to confidently prioritize decisions, reduce launch risk, and maximize growth.
How Top Brands Use Circana’s Growth Predictor Solution
For Brand and Marketing Teams
As a brand manager, innovation lead, or marketing strategist, you can rely on the Growth Predictor solution to validate early-stage concepts, simulate new product sales, and refine your industry positioning. It helps you prioritize launches with the highest ROI potential and build stronger business cases with data-backed insights.
For Consumer Insights and Strategy Executives
With the Growth Predictor solution, you can assess long-term growth scenarios and competitive risks across your portfolio. As a head of strategy, innovation, or commercial planning, you’ll uncover gaps in the shopper experience and align your teams around high-impact decisions that boost ROI and minimize launch risk.
For CPG Manufacturers Looking To Enter Adjacent Categories
Looking to expand into new categories? Circana’s Growth Predictor solution helps you test different ideas and see which ones have real sales potential. You’ll get insights into true growth — not just shifting sales from one product to another — and spot where competitors are vulnerable. With that clarity, you can move forward with a focused launch plan and align your advertising investment with confidence.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Test Before You Launch
Circana’s Other Innovation Capabilities
