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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
Technology
Liquid Data Collaborate
Circana’s Liquid Data Collaborate™ solution helps you bring all your data together in one place — and puts it alongside our industry-wide view. You’ll get a complete picture of the retail landscape across eight key market segments, from food and fashion to tech and health. Our technology platform gives you clear, actionable insights, all easily shareable with your most important vendors.
$5.T in Retail Spend
Circana captures $5T in consumer retail spending across key categories. Our data covers 91% of CPG sales from census point-of-sale (POS) data, giving you a clear edge against the competition.
30+ Loyalty Data Programs
Get a more accurate view of your customers through exclusive loyalty data you can’t get anywhere else thanks to partnerships with top retailers around the world.
11 of 15 Top CPG Retailers Participate in Our Retail Programs
Join thousands of U.S. retailers already using the Liquid Data Collaborate solution for a complete view of their business. With 2,500+ program partnerships, you get the insights you need.
Join more than 7,000 clients and partners worldwide
Overcome Retail Challenges With Liquid Data Collaborate
When your data is scattered, insights fall through the cracks. Let’s bring our data together in one place to fix that.
Tired of piecing together data from different places? When your team and partners don’t share the same view, it leads to confusion and wasted time. With one tool to bring all your data together, you can quickly spot what matters, share insights with suppliers, and work toward the same goals — without the back and forth.
Manual analysis costs you more than time. It compromises accuracy and slows decision-making.
You shouldn’t have to choose between speed and accuracy. Digging deep into your data takes time — but rushing often means missing key insights. With everything in one place, our platform helps you get accurate answers fast. It’s powered by AI, built for your team, and designed to easily share strategies and results across your business.
Prevent a Growth Plateau
Hitting stagnant growth? It could be your data. When your data is scattered, your team wastes time trying to piece it together and misses key opportunities. Plus, without the right context, inconsistent customer experiences across channels can cost you. Bringing all your data together with industry insights from Circana helps you spot gaps and find the strategies to close them.
One Shared Source of Truth To Plan, Act, and Grow Together With Your Suppliers
AI-ready Retailer Data Insights
Liquid Data Collaborate™ brings retailers and suppliers together by uniting all data assets into a single solution. Holistic truth sets matter. With harmonized retailer data, Circana helps retailer-supplier partnerships move beyond fragmented insights to make faster, more aligned decisions together. When brands and retailers share this foundational truth, AI becomes more powerful by uncovering patterns, anticipating shifts in consumer behavior, and supporting decisions at speed.
Why Supplier Collaboration Works With This Model
Retailers and suppliers often work from different data and assumptions, slowing decisions. You need a single, trusted view of the market that spans all channels, all categories, and all consumer behaviors. Liquid Data Collaborate creates a shared analytical environment with objective insights and tailored workflows to help suppliers partner more effectively, spot opportunities sooner, and plan with confidence.
Built for Growing SMBs Too!
For small‑ to mid‑sized suppliers working with major retailers, access to data shouldn’t require large teams or complex analytics. Circana provides essential insights grounded in the same shared source of truth retailers use, so every conversation starts informed and aligned. Prebuilt, meeting‑ready reports provide instant clarity into performance, without the heavy lift.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get a Demo of Liquid Data Collaborate — See Your Data Unified in One Place
Discover how Liquid Data Collaborate brings all your retail, POS, market, and consumer data together into a single, connected environment. Get a demo to see how Circana’s powerful platform streamlines collaboration, improves data consistency, and accelerates decision‑making with a unified source of truth across teams and partners.
Make Your Data Work Harder with Liquid Data
