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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Technology
Liquid Data Collaborate
Circana’s Liquid Data Collaborate™ solution helps you bring all your data together in one place — and puts it alongside our industry-wide view. You’ll get a complete picture of the retail landscape across eight key market segments, from food and fashion to tech and health. Our technology platform gives you clear, actionable insights, all easily shareable with your most important vendors.
$5.T in Retail Spend
Circana captures $5T in consumer retail spending across key categories. Our data covers 91% of CPG sales from census point-of-sale (POS) data, giving you a clear edge against the competition.
30+ Loyalty Data Programs
Get a more accurate view of your customers through exclusive loyalty data you can’t get anywhere else thanks to partnerships with top retailers around the world.
11 of 15 Top CPG Retailers Participate in Our Retail Programs
Join thousands of U.S. retailers already using the Liquid Data Collaborate solution for a complete view of their business. With 2,500+ program partnerships, you get the insights you need.
Join more than 7,000 clients and partners worldwide
Overcome Retail Challenges With Liquid Data Collaborate
When your data is scattered, insights fall through the cracks. Let’s bring our data together in one place to fix that.
Tired of piecing together data from different places? When your team and partners don’t share the same view, it leads to confusion and wasted time. With one tool to bring all your data together, you can quickly spot what matters, share insights with suppliers, and work toward the same goals — without the back and forth.
Manual analysis costs you more than time. It compromises accuracy and slows decision-making.
You shouldn’t have to choose between speed and accuracy. Digging deep into your data takes time — but rushing often means missing key insights. With everything in one place, our platform helps you get accurate answers fast. It’s powered by AI, built for your team, and designed to easily share strategies and results across your business.
Prevent a Growth Plateau
Hitting stagnant growth? It could be your data. When your data is scattered, your team wastes time trying to piece it together and misses key opportunities. Plus, without the right context, inconsistent customer experiences across channels can cost you. Bringing all your data together with industry insights from Circana helps you spot gaps and find the strategies to close them.
One Shared Source of Truth To Plan, Act, and Grow Together With Your Suppliers
AI Data Insights for Retailers
Relying only on your own data hides how you stack up against competitors. By combining your sales data with Circana’s data, you see the full picture with a clearer view of market trends, brand performance, and opportunities for growth.
Shared Reporting for Manufacturers and Suppliers
Sharing POS data with suppliers is just the beginning. With the Liquid Data Collaborate solution, integrated with our Unify+® platform, you can align with manufacturers on trends, reporting, and goals all in one place. When you and your partners work from the same insights, you can solve on-shelf availability issues faster, reduce out-of-stocks, and make smarter distribution decisions — together.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
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Make Your Data Work Harder with Liquid Data
