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Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Affordable and adaptable to your growth journey.

Supporting the success of growing businesses

And as your brand grows, we grow with you – supporting your momentum without stretching your budget.

Standard

Foundational sales and

share reporting

MULO+ market data (total U.S., regions, states, markets)

1 Category

3 licenses

1 digital audience

Online training and chat support

Advanced

All standard features plus consumer insights and distribution planning

MULO+ market data (total U.S., regions, states, markets)

1 Category

5 licenses 

3 digital audiences 

Consumer data 

Store-level activation 

Online training and chat support

Most Popular

Premium

All advanced features plus

retail execution strategy

MULO+ market data (total U.S., regions, states, markets)

1 Category

10 licenses

5 digital audiences

Consumer data

Store-level activation

Price analytics

Online training and chat support

Get a Quote

Hear What Other Growing Brands Say About Liquid Data Go

“We need data and facts to back up what we’re doing with our business. I would definitely recommend LDG for any emerging brand.”

Mike Tysiak, VP Sales

Lily’s Toaster Grills

“Having complete data eliminates opinion and speculation. We get real information for real results.”

Frank Muchel, CEO

CEO Partner Foods Group

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