Circana’s Concept Testing solution quickly and affordably helps you find the best product ideas, packaging, pricing, and claims.Using real shopper data and smart testing methods, it predicts what products are more likely to perform well, so you can make confident and informed decisions.

Get a true picture of how shoppers buy with Circana’s Consumer Decision Tree (CDT) solution, supported by real point-of-sale (POS) data. See what drives loyalty, which features influence decisions, and how you compare to competitors so you can tell a stronger story at retail.

Circana’s predictive and accurate solutions empower fast, more effective innovation decisions. Streamline your innovation with custom simulations that uncover missed opportunities, prioritize winning ideas, and optimize market strategies.

Circana’s Hendry® Market Structure solution uses the proprietary Hendry methodology to analyze cross-category shopper behavior. The result creates unbiased, predictive market landscapes to uncover high-impact attributes, claims, and benefits that drive growth beyond traditional definitions.

With Circana’s Test and Control solution, you can quantify the sales impact of in-store changes by comparing store groups using our detailed, store-level POS data. This solution empowers you to make data-driven rollout decisions with unmatched speed, accuracy, and AI-powered insights.