Leading toy manufacturer partners with Circana to understand the history of toys and themes that drove peaks across categories

Circana provided an in-depth analysis for each peak by brand, identifying critical manufacturer and outside levers that contributed to the brands’ success. Circana translated these themes, trends, and levers into opportunity routes for the toy manufacturer, showing how they could win share or remain dominant in each category. The team also provided a general trend projection for each category, determining if it would shrink, grow, or remain stagnant.