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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
CASE STUDY
Leading toy manufacturer partners with Circana to understand the history of toys and themes that drove peaks across categories
Snapshot
SOLUTION AREA
Innovation
SOLUTION
Growth Consulting
INDUSTRIES
Toys
CLIENT
Manufacturer
The Challenge
A toy manufacturer sought to better understand historical trends across categories and key themes that drove the major peaks across these categories. The Circana team identified and explored 20 peaks across categories to evaluate how brands used different levers and benefited from demand trends to drive growth. Circana translated its findings on historical effects into predictions about future subcategory growth.
Insights
Circana provided an in-depth analysis for each peak by brand, identifying critical manufacturer and outside levers that contributed to the brands’ success. Circana translated these themes, trends, and levers into opportunity routes for the toy manufacturer, showing how they could win share or remain dominant in each category. The team also provided a general trend projection for each category, determining if it would shrink, grow, or remain stagnant.
The Results
The toy manufacturer expanded its knowledge about its growth opportunities and adjusted its strategic plan and investments based on Circana’s recommendations.
