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THE SINGLE SOURCE OF TRUTH FOR
Golf
To help you win in an intensely competitive and rapidly changing environment, we provide the broadest and deepest global view of the golf marketplace.
With access to our complete, accurate information about your products’ sales and your consumers, you can track trends, identify opportunities, and grow your business.
With our recent acquisition of Golf Datatech, Circana’s golf sales tracking data now includes all major channels in the US market, as well as data for the UK, France, Germany, and Sweden. That sales tracking information is also a critical ingredient in our analytic solutions such as forecasting, segmentation, price and promotion evaluation and more.
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“The golf industry is evolving, driven by external forces, changing consumer behaviors, and a broader push toward health, wellness, and outdoor recreation. Tariffs have supply chain and pricing implications. On the consumer side, younger, more diverse players are embracing the sport through casual formats, technology-integrated experiences, and lifestyle-oriented brands. To stay competitive, retailers and manufacturers must leverage timely, data-driven insights to adapt products, pricing, and distribution strategies to meet changing demand and better understand their market position.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
27 Aug 2025
Insights in Action
This summer, European beverages are getting a fresh new twist and drinks menus are getting a makeover. While overall beverage consumption remains flat across restaurants and cafés, a quiet revolution is bubbling beneath the surface – and it’s turning tradition on its head.
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