Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTION AREAS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTION AREAS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company
Resources
THE SINGLE SOURCE OF TRUTH FOR
Golf
To help you win in an intensely competitive and rapidly changing environment, we provide the broadest and deepest global view of the golf marketplace.
With access to our complete, accurate information about your products’ sales and your consumers, you can track trends, identify opportunities, and grow your business.
With our recent acquisition of Golf Datatech, Circana’s golf sales tracking data now includes all major channels in the US market, as well as data for the UK, France, Germany, and Sweden. That sales tracking information is also a critical ingredient in our analytic solutions such as forecasting, segmentation, price and promotion evaluation and more.
Join more than 7,000 clients and partners worldwide
It all starts with our
Industry Experts
“The golf industry is evolving, driven by external forces, changing consumer behaviors, and a broader push toward health, wellness, and outdoor recreation. Tariffs have supply chain and pricing implications. On the consumer side, younger, more diverse players are embracing the sport through casual formats, technology-integrated experiences, and lifestyle-oriented brands. To stay competitive, retailers and manufacturers must leverage timely, data-driven insights to adapt products, pricing, and distribution strategies to meet changing demand and better understand their market position.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
15 Oct 2025
Insights in Action
We are in a period of ‘Invisible Inflation.’ It appears — on the surface — as though retail sales have not realized the impact of inflation, but, in reality, consumers are pulling back on the amount of product they are buying, allowing them to spend the same overall amount even though what they are buying costs more,
Speak to an expert
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
