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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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Answer the most pressing business questions.

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Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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Market

An unrivaled view of the truth.

Track and diagnose sales performance with the most comprehensive measurement of in-store and online sales.

Access market truth with industry-leading, census-based POS data

Measure market size and share across 26 industries and 2,000 categories

Navigate market complexity with clear channel splits aligned to the largest POS truth set

Decompose sources of growth, including e-commerce, at the account level

Join more than 7,000 clients and partners worldwide

Why Circana

Enhanced Clarity

Achieve deeper market understanding and discover a more prescriptive path to ROI with comprehensive market insights, delivered in custom views, tailored to your needs. Benefit from uniform data granularity and the ability to load custom attributes and hierarchies, empowering you to strategize more effectively.

Simplified Ways of Working

Unlock greater clarity and confidence in your omnichannel strategy with a solution that automatically delivers deduplicated and additive channel views built on a robust, POS-based foundation, all in one place. This streamlined functionality enables more efficient and effective channel analysis.

Deeper Insights

Gain a competitive edge with comprehensive omnichannel coverage across all major e-commerce and brick-and-mortar retailers. Using 91% of CPG dollars sourced from census POS—the closest thing to complete market truth available today—you can make informed decisions and navigate the complexities of omnichannel data.

Featured Products

Featured Enhancements

Store Audit

Circana’s Store Audit solution integrates AI-enabled image recognition with industry leading point-of-sale (POS) data to quickly turn the physical store into insights, making your analysis faster and more accurate than ever before.

Store Audit

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Client Testimonials

Market Case Studies

Loyalty panel insights support 5% incremental growth

Food and Beverage

Complete Food & Beverage

A dairy manufacturer launched an on-the-go refrigerated snack brand with several flavor combinations. The client wanted an early read on trial and repeat purchases, along with insights into flavor preferences and consumer profiles.
Price and Trade Advantage™ case study sees £750K savings per week through promotional de-escalation

Food and Beverage

Precision

A leading, global food and beverage manufacturer has been losing value share in the UK for the past five years despite out-promoting the market in terms of percent volume sold on discount. In addition, one of the key retailers they collaborate with also promotes heavily, further eroding the category. Both the manufacturer and the retailer needed to identify ways to reduce the promotional intensity in the category.
Improved on-shelf presence, growing the brand and category

Food and Beverage

Complete Food & Beverage

A dairy manufacturer launched an on-the-go refrigerated snack brand with several flavor combinations. The client wanted an early read on trial and repeat purchases, along with insights into flavor preferences and consumer profiles.
Sales grow 10% with marketing mix and media optimization adjustments
A food manufacturer wanted to understand the impact of its advertising performance. The brand requested an annual and mid-year marketing mix, complemented by Lift studies, to see campaign performance and make in-flight optimizations.

Food and Beverage

Marketing Mix and Lift

Growing your business with limited time offers (LTOs)
Innovation doesn’t always demand a revolutionary concept; sometimes, simplicity prevails. Chipotle introduced the Chicken al Pastor as a limited-time offer in the spring of 2023, captivating the taste buds of its customer base.

Food and Beverage

Complete Food & Beverage

Concept testing leads to 77% increase in sales
A protein manufacturer developed several new packaging concepts for its entire product line. It wanted to determine which concept would appeal to a new target demographic while maintaining sales from current brand buyers. The client needed results with a regionally based sample of buyers within a week.

Food and Beverage

Complete Food & Beverage

40% incremental sales lift by incorporating conversion data into in-flight measurement
One of the world's leading beverage manufacturer's brands was looking to increase sales, specifically aiming to acquire new buyers in a highly penetrated category.

Food and Beverage

Inflight

Price and Trade Advantage™ case study sees doubled ROI from a tailored price and promotion approach
A large, global non-alcoholic beverage manufacturer was under pressure to continue to provide everyday affordability for its consumers. They wanted a better understanding on the impact of price increases on key items, the impact of each promotional activity, and how to enhance these by country across Europe. They also needed a way to continuously monitor their price and promotion performance going forward.

Food and Beverage

Complete Food & Beverage

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