Measure and Drive Growth with Unparalleled Market Research and Analysis

Gain an unrivaled view of what’s happening in your industry.

Track and diagnose sales performance with the most comprehensive measurement of in-store and online sales. Evaluate results at the account and category level to uncover emerging trends and hidden opportunities. Leverage detailed data to identify growth drivers, optimize assortment strategies, and make informed decisions around distribution and pricing. With a comprehensive view of sales activity, you can pinpoint where resources will have the greatest impact, anticipate shifts in competitive dynamics, and align strategies for both short-term performance and long-term growth.

Access market truth with industry-leading, census-based POS data

Measure market size and share across 26 industries and 2,000 categories

Navigate market complexity with clear channel splits aligned to the largest POS truth set

Decompose sources of growth, including e-commerce, at the account level

Join more than 7,000 clients and partners worldwide

Get a Comprehensive View of Market Data Across Channels

Gain Precision and Clarity in Market Analyses

Understand the forces driving sales and growth with high-resolution, structured data designed for actionable insights. Integrate custom attributes, hierarchies, and advanced segmentation to uncover emerging trends, evaluate performance across multiple channels, and identify untapped opportunities. This approach enables more confident strategic decisions, mitigates risks, and aligns resources to maximize ROI and long-term market impact.

Streamlined Omnichannel Workflows

Simplify omnichannel analysis with a unified platform that consolidates and standardizes data from all channels, removing duplicates while keeping additive insights. This single view enables faster, more accurate evaluation across brick-and-mortar and e-commerce, helping teams identify opportunities, address gaps, and optimize distribution, pricing, and assortment strategies efficiently.

Unlock Deeper Total Market Insights

Gain a competitive edge with comprehensive omnichannel coverage across all major e-commerce and brick-and-mortar retailers. Using 91% of CPG dollars sourced from census POS — the closest thing to complete market truth available today — you can make informed decisions and navigate the complexities of omnichannel data. This level of granularity enables precise measurement of category performance, market share, and sales trends, while uncovering growth opportunities and identifying emerging competitive threats.

Market Solutions

Complete Beauty

Covering mass and prestige POS data, the Complete Beauty solution pinpoints emerging shifts in consumer preferences, category performance, and more. The depth and breadth of data available with the combination of prestige and mass beauty all in one place enables brands to tailor strategies to match evolving beauty market demands.

Complete Food & Beverage

As a trusted leader in data and analytics, Circana provides insight into everything purchased and consumed in and away from home. Our Complete Food & Beverage® solution delivers a complete understanding of U.S. CPG, foodservice, and consumption to bolster your business. Our services have helped countless businesses get a more complete view of the marketplace, understand new strategies, drive innovations, and more.

Complete Market

Economic uncertainty and shifting consumer habits make it challenging for manufacturers and retailers to predict and adapt to the market effectively. Circana’s Complete Market™ provides a clearer picture of what people buy, where, how, and when. With broad coverage, precise accuracy, and deep granularity, you gain the insights needed to act with clarity and certainty in strategic market moves.

Economic uncertainty and unpredictable consumer behavior make it challenging for manufacturers and retailers to predict and adapt to the market effectively. Circana’s Complete Market provides a clearer picture of what people buy, where, how, and when. With broad coverage, data accuracy, and deep granularity, you can track market trends, build data-driven strategies, and uncover valuable opportunities for brand/category growth.

Store Audit

Circana’s Store Audit solution integrates AI-enabled image recognition with industry leading point-of-sale (POS) data to quickly turn the physical store into insights, making your analysis faster and more accurate than ever before.

Put Our Consumer Data Into Practice

Accelerate Outcomes by Integrating Market Research with Accurate Consumer Data

Circana’s Complete Consumer™ data transforms disparate market signals into clear, predictive insights. By integrating purchase behavior and purchase dynamics, brands can uncover growth drivers and anticipate market shifts more precisely. This unified view enables teams to connect what’s happening in-store and online, turning complexity into clarity and empowering confident, data-driven decisions across every stage of the product lifecycle.

Gain Actionable Insights with Our Solutions

Bridge Market Intelligence with Marketing Impact

Link your market measurement to marketing performance with Circana’s Marketing solutions. By combining sales and consumer data with predictive analytics, you can uncover which audiences drive growth, identify high-impact media channels, and measure campaign effectiveness in near time. This integration supports turning insights into activation, helping ensure marketing decisions are informed by data and investments aim to deliver measurable business outcomes.

Explore Our Marketing Solution

Client Testimonials

Market Case Studies

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Sales grow 10% with marketing mix and media optimization adjustments

Food and Beverage

Marketing Mix and Lift

A food manufacturer wanted to understand the impact of its advertising performance. The brand requested an annual and mid-year marketing mix, complemented by Lift studies, to see campaign performance and make in-flight optimizations.

Growing your business with limited time offers (LTOs)

Food and Beverage

Complete Food & Beverage

Innovation doesn’t always demand a revolutionary concept; sometimes, simplicity prevails. Chipotle introduced the Chicken al Pastor as a limited-time offer in the spring of 2023, captivating the taste buds of its customer base.

Concept testing leads to 77% increase in sales

Food and Beverage

Complete Food & Beverage

A protein manufacturer developed several new packaging concepts for its entire product line. It wanted to determine which concept would appeal to a new target demographic while maintaining sales from current brand buyers. The client needed results with a regionally based sample of buyers within a week.

Price and Trade Advantage™ case study sees £750K savings per week through promotional de-escalation

Food and Beverage

Precision

A leading, global food and beverage manufacturer has been losing value share in the UK for the past five years despite out-promoting the market in terms of percent volume sold on discount. In addition, one of the key retailers they collaborate with also promotes heavily, further eroding the category. Both the manufacturer and the retailer needed to identify ways to reduce the promotional intensity in the category.

Scooping Up Ice Cream Sales: A Data-driven Win for Retailer and Brand

CPG

Liquid Data Collaborate

Loyalty panel insights support 5% incremental growth

Food and Beverage

Complete Food & Beverage

Improved on-shelf presence, growing the brand and category

A major food and beverage manufacturer set a goal to increase its shelf share at a major retailer. To do this, the manufacturer needed to elevate the in-aisle shopping experience among category enthusiasts at each location.

Food and Beverage

Complete Food & Beverage

40% incremental sales lift by incorporating conversion data into in-flight measurement

One of the world's leading beverage manufacturer's brands was looking to increase sales, specifically aiming to acquire new buyers in a highly penetrated category.

Food and Beverage

Inflight

Price and Trade Advantage™ case study sees doubled ROI from a tailored price and promotion approach

A large, global non-alcoholic beverage manufacturer was under pressure to continue to provide everyday affordability for its consumers. They wanted a better understanding on the impact of price increases on key items, the impact of each promotional activity, and how to enhance these by country across Europe. They also needed a way to continuously monitor their price and promotion performance going forward.

Food and Beverage

Complete Food & Beverage