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We measure demand so our clients understand where they have risks and opportunities.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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For emerging and mid-market brands that need powerful market, retailer, and consumer insights.
SOLUTION
Market
An unrivaled view of the truth.
Track and diagnose sales performance with the most comprehensive measurement of in-store and online sales.
Access market truth with industry-leading, census-based POS data
Measure market size and share across 26 industries and 2,000 categories
Navigate market complexity with clear channel splits aligned to the largest POS truth set
Decompose sources of growth, including e-commerce, at the account level
Join more than 7,000 clients and partners worldwide
Why Circana
Deeper Insights
Gain a competitive edge with comprehensive omnichannel coverage across all major e-commerce and brick-and-mortar retailers. Using 91% of CPG dollars sourced from census POS—the closest thing to complete market truth available today—you can make informed decisions and navigate the complexities of omnichannel data.
Simplified Ways of Working
Unlock greater clarity and confidence in your omnichannel strategy with a solution that automatically delivers deduplicated and additive channel views built on a robust, POS-based foundation, all in one place. This streamlined functionality enables more efficient and effective channel analysis.
Enhanced Clarity
Achieve deeper market understanding and discover a more prescriptive path to ROI with comprehensive market insights, delivered in custom views, tailored to your needs. Benefit from uniform data granularity and the ability to load custom attributes and hierarchies, empowering you to strategize more effectively.
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Featured Products
Featured Enhancements
In today’s complex retail landscape, economic uncertainty and shifting consumer habits make it challenging for manufacturers and retailers to predict and adapt effectively. Circana helps by providing a clear picture of where and how people shop. When you’re making big decisions using data, coverage equals confidence, accuracy means precision, and granularity enhances clarity.
As a trusted leader in data and analytics, Circana provides insight into everything purchased and consumed in and away from home. Our Complete Food & Beverage® solution delivers a complete understanding of U.S. CPG, foodservice, and consumption to bolster your business. Our services have helped countless businesses get a more complete view of the marketplace, understand new strategies, drive innovations, and more.
Covering mass and prestige POS data, the Complete Beauty solution pinpoints emerging shifts in consumer preferences, category performance, and more. The depth and breadth of data available with the combination of prestige and mass beauty all in one place enables brands to tailor strategies to match evolving beauty market demands.
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