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Solutions

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Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Industry Rankings

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Get the latest rankings, measurements and insights, powered by Liquid AI™.

Online Shop Owner

Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

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Which Pie Do You Prefer?

The ultimate Thanksgiving dessert debate is back.

🥧 With one-third of baking aisle sales happening in the final quarter of the year, shoppers aren’t just planning the meal…they’re planning the grand finale.

So ... Apple? Pumpkin?

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Popular searches

Suggested solutions

Liquid Data Go

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Market

An unrivaled view of the truth.

Track and diagnose sales performance with the most comprehensive measurement of in-store and online sales.

Access market truth with industry-leading, census-based POS data

Measure market size and share across 26 industries and 2,000 categories

Navigate market complexity with clear channel splits aligned to the largest POS truth set

Decompose sources of growth, including e-commerce, at the account level

Join more than 7,000 clients and partners worldwide

Why Circana

Enhanced Clarity

Achieve deeper market understanding and discover a more prescriptive path to ROI with comprehensive market insights, delivered in custom views, tailored to your needs. Benefit from uniform data granularity and the ability to load custom attributes and hierarchies, empowering you to strategize more effectively.

Simplified Ways of Working

Unlock greater clarity and confidence in your omnichannel strategy with a solution that automatically delivers deduplicated and additive channel views built on a robust, POS-based foundation, all in one place. This streamlined functionality enables more efficient and effective channel analysis.

Deeper Insights

Gain a competitive edge with comprehensive omnichannel coverage across all major e-commerce and brick-and-mortar retailers. Using 91% of CPG dollars sourced from census POS—the closest thing to complete market truth available today—you can make informed decisions and navigate the complexities of omnichannel data.

Featured Products

Featured Enhancements

Store Audit

Circana’s Store Audit solution integrates AI-enabled image recognition with industry leading point-of-sale (POS) data to quickly turn the physical store into insights, making your analysis faster and more accurate than ever before.

Store Audit

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Client Testimonials

Market Case Studies

Sales grow 10% with marketing mix and media optimization adjustments

Food and Beverage

Marketing Mix and Lift

A food manufacturer wanted to understand the impact of its advertising performance. The brand requested an annual and mid-year marketing mix, complemented by Lift studies, to see campaign performance and make in-flight optimizations.
Growing your business with limited time offers (LTOs)

Food and Beverage

Complete Food & Beverage

Innovation doesn’t always demand a revolutionary concept; sometimes, simplicity prevails. Chipotle introduced the Chicken al Pastor as a limited-time offer in the spring of 2023, captivating the taste buds of its customer base.
Concept testing leads to 77% increase in sales

Food and Beverage

Complete Food & Beverage

A protein manufacturer developed several new packaging concepts for its entire product line. It wanted to determine which concept would appeal to a new target demographic while maintaining sales from current brand buyers. The client needed results with a regionally based sample of buyers within a week.
Price and Trade Advantage™ case study sees £750K savings per week through promotional de-escalation

Food and Beverage

Precision

A leading, global food and beverage manufacturer has been losing value share in the UK for the past five years despite out-promoting the market in terms of percent volume sold on discount. In addition, one of the key retailers they collaborate with also promotes heavily, further eroding the category. Both the manufacturer and the retailer needed to identify ways to reduce the promotional intensity in the category.
Scooping Up Ice Cream Sales: A Data-driven Win for Retailer and Brand

CPG

Liquid Data Collaborate

A food manufacturer wanted to understand the impact of its advertising performance. The brand requested an annual and mid-year marketing mix, complemented by Lift studies, to see campaign performance and make in-flight optimizations.
Loyalty panel insights support 5% incremental growth

Food and Beverage

Complete Food & Beverage

A food manufacturer wanted to understand the impact of its advertising performance. The brand requested an annual and mid-year marketing mix, complemented by Lift studies, to see campaign performance and make in-flight optimizations.
Improved on-shelf presence, growing the brand and category
A major food and beverage manufacturer set a goal to increase its shelf share at a major retailer. To do this, the manufacturer needed to elevate the in-aisle shopping experience among category enthusiasts at each location.

Food and Beverage

Complete Food & Beverage

40% incremental sales lift by incorporating conversion data into in-flight measurement
One of the world's leading beverage manufacturer's brands was looking to increase sales, specifically aiming to acquire new buyers in a highly penetrated category.

Food and Beverage

Inflight

Price and Trade Advantage™ case study sees doubled ROI from a tailored price and promotion approach
A large, global non-alcoholic beverage manufacturer was under pressure to continue to provide everyday affordability for its consumers. They wanted a better understanding on the impact of price increases on key items, the impact of each promotional activity, and how to enhance these by country across Europe. They also needed a way to continuously monitor their price and promotion performance going forward.

Food and Beverage

Complete Food & Beverage

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FAQs

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Complexity into Clarity


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