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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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CASE STUDY
Loyalty panel insights support 5% incremental growth
Snapshot
SOLUTION AREA
Market & Consumer Measurement
SOLUTION
Complete Food & Beverage
INDUSTRIES
Food and Beverage
CLIENT
Manufacturer
The Challenge
A dairy manufacturer launched an on-the-go refrigerated snack brand with several flavor combinations. The client wanted an early read on trial and repeat purchases, along with insights into flavor preferences and consumer profiles.
The Solution
Circana’s Loyalty Panel allowed the client to quickly access postlaunch insights and compare consumer profiles between each flavor. Some flavor-specific SKUs were seeing higher performance and attracting higher-paying customers. The promotion matrix indicated repeat purchasing was not reliant on promotion or discounting.
The Results
Based on the results, the client added three more SKUs highlighting the best-performing flavors. Our work helped the manufacturer add an incremental 5% to its bottom line thanks to the early actions taken from these insights.
+ 5%
Added to bottom line
