Resources
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
Essential Retailer Insights for Stronger Collaboration
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Retailer-aligned
Truth Sets
See performance the same way your retailer does, so conversations are faster, clearer, and more productive.
Simple, Prebuilt
Reporting
Access retailer‑specific insights instantly with prebuilt reports — no analytics team required.
Meeting-ready
Insights
Walk into every meeting prepared with ready‑to‑share insights. Use presentation-ready exports to Excel and PowerPoint for seamless sharing.
Join more than 7,000 clients and partners worldwide
Retailer Insights Made Simple
Essential insights for your next retailer meeting.
For small- to mid-sized suppliers working with major retailers, Circana provides right-sized, retailer-specific performance insights that make it easier to collaborate, prepare for meetings, and drive sell-through without the cost or complexity of enterprise solutions.
Unlike traditional data programs that require heavy investment and expertise, these programs deliver simplified, prebuilt reporting aligned to each retailer. This shared view enables suppliers and retailers to work from the same set of facts and move faster together.
If this sounds familiar, you’re in the right place.
You’re focused on growing your business and strengthening retailer relationships without unnecessary complexity …
You want clear, meeting-ready insights to support retailer conversations
You’re managing with lean resources and need something simple and effective
You want to speak the same performance language your retailer does
You value practical insights over complex analytics tools
You’re new to collaborative retailer programs and want a straightforward way in
How You'll Grow with Circana's Complete Data
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Fill out the form to see available retailer programs.
View sample reports and data included in each program so you can plan and collaborate from the same facts as your retailer.
FAQs
What are the eligibility requirements for this program?
Each program has an established sales threshold that determines qualification, based on your most recent 52-week sales with the retailer. The program is available to suppliers whose annual sales are above zero and below the retailer’s eligibility threshold.
What happens if my business grows beyond the threshold?
If your sales exceed the program limits, at the end of your term you’ll be transitioned to a more advanced solution that better aligns with your expanded data needs. If you need deeper insights, broader data coverage, or advanced features, you can also upgrade at any point during your term.
What insights are available in the program?
Content varies slightly by retailer but is built from best practice reporting designed to answer the most common questions that emerging suppliers face with the retailer.
How many users can access the program?
One to three viewer licenses are included depending on the retailer.
What support is available once I have access?
On‑demand training modules and guidance materials are available to help you get started and stay updated. You’ll have a combination of automated help (for common tasks) and centralized support (for more complex questions).
How is my price decided?
Pricing is determined solely by your most recent 52-week sales with the retailer. Pricing is nonnegotiable.
What is the contract term?
Contracts follow a standard one-year term with annual auto-renewal. Toward the end of your term, you will be contacted with your renewal details which will depend on your most recent 52-week sales with the retailer. If you wish to cancel, you must contact us 60 days before the end of your term.
