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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Powered by Liquid Data™ Essentials
Retailer Insights, Simplified.
Unlock the essential insights your retail partners rely on, so every conversation is aligned, every decision is grounded, and every opportunity drives shared growth.
Retailer-aligned
Truth Sets
See performance the same way your retailer does, so conversations are faster, clearer, and more productive.
Simple, Prebuilt
Reporting
Access retailer‑specific insights instantly with prebuilt reports — no analytics team required.
Meeting-ready
Insights
Walk into every meeting prepared with ready‑to‑share insights. Use presentation-ready exports to Excel and PowerPoint for seamless sharing.
Join more than 7,000 clients and partners worldwide
Insights Retailers Recognize
Essential insights for your next retailer meeting.
For small- to mid-sized suppliers working with major retailers, Circana provides right-sized, retailer-specific performance insights that make it easier to collaborate, prepare for meetings, and drive sell-through without the cost or complexity of enterprise solutions.
Unlike traditional data programs that require heavy investment and expertise, Liquid Data Essentials delivers simplified, prebuilt reporting aligned to each retailer. This shared view enables suppliers and retailers to work from the same set of facts and move faster together.
If this sounds familiar, you’re in the right place.
You’re focused on growing your business and strengthening retailer relationships without unnecessary complexity …
You want clear, meeting-ready insights to support retailer conversations
You’re managing with lean resources and need something simple and effective
You want to speak the same performance language your retailer does
You value practical insights over complex analytics tools
You’re new to collaborative retailer programs and want a straightforward way in
Prevent a Growth Plateau
Hitting stagnant growth? It could be your data. When your data is scattered, your team wastes time trying to piece it together and misses key opportunities. Plus, without the right context, inconsistent customer experiences across channels can cost you. Bringing all your data together with industry insights from Circana helps you spot gaps and find the strategies to close them.
How You'll Grow with Circana's Complete Data
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Fill out the form to see available retailer programs.
View sample reports and data included in each program so you can plan and collaborate from the same facts as your retailer.
Learn More About Circana's Liquid Data Collaborate
FAQs
What are the eligibility requirements for this program?
Each Liquid Data Essentials program has an established sales threshold that determines qualification, based on your most recent 52-week sales with the retailer. The program is available to suppliers whose annual sales are above zero and below the retailer’s eligibility threshold.
What happens if my business grows beyond the threshold?
If your sales exceed the program limits, at the end of your term you’ll be transitioned to a more advanced solution that better aligns with your expanded data needs. If you need deeper insights, broader data coverage, or advanced features, you can also upgrade at any point during your term.
What insights are available in the program?
Content varies slightly by retailer but is built from best practice reporting designed to answer the most common questions that emerging suppliers face with the retailer.
How many users can access the program?
All Liquid Data Essentials programs consist of 2 viewer licenses.
What support is available once I have access?
On‑demand training modules and guidance materials are available to help you get started and stay updated. You’ll have a combination of automated help (for common tasks) and centralized support (for more complex questions).
How is my price decided?
Pricing is determined solely by your most recent 52-week sales with the retailer. Pricing is nonnegotiable.
What is the contract term?
Contracts follow a standard one-year term with annual auto-renewal. Toward the end of your term, you will be contacted with your renewal details which will depend on your most recent 52-week sales with the retailer. If you wish to cancel, you must contact us 60 days before the end of your term.
