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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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What is Measure and Accelerate Demand?
Measure demand is measuring what consumers are buying to help our clients identify risks and opportunities for their business.
Accelerate demand is ensuring our clients can make the right decisions for the greatest impact on their businesses.
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Liquid Data Go™
You don’t need the budget of the greatest brands to start operating like one.
Unlock business growth with Liquid Data Go™, the new data, reporting, and insight platform from Circana, exclusively for small to midsize CPG businesses with big ambitions.
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For small to midsize brands
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