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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Answer a couple of questions to see which Solution best fits your needs.

What industry are you in?

What is Measure and Accelerate Demand?

Measure demand is measuring what consumers are buying to help our clients identify risks and opportunities for their business. 

Accelerate demand is ensuring our clients can make the right decisions for the greatest impact on their businesses. 

Do you want to...

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BASED ON YOUR ANSWERS, WE THINK YOU'LL GET THE MOST OUT OF

Liquid Data Go

You don’t need the budget of the greatest brands to start operating like one.

Unlock business growth with Liquid Data Go™, the new data, reporting, and insight platform from Circana, exclusively for small to midsize CPG businesses with big ambitions.

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Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

Add a Title

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

For small to midsize brands

On-demand reporting stories

Sales and Tracking

Identify key metrics and pivot fast and effectively

Our recommendation not hitting the mark?

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