Decisions made too late carry a real business cost for retail and CPG executives. Predictive intelligence turns speed into a competitive advantage, because it surfaces growth and risk where there is still time to move investment.

Insight-led selling connects AI to verified retail data, account context, and meeting preparation, so every rep walks into a retailer conversation with a data-backed recommendation. Circana’s Liquid AI™ grounds each insight in measurement verified by point-of-sale (POS) data and delivers retailer-ready charts and narratives.

Consumer use of generative AI jumped from 55% to 67% in under a year, and Circana projects AI agents will soon shape 75% of all purchases. In this new marketplace, algorithms, not shoppers, increasingly decide which products make the cut and brands and retailers make key moves to win.

When shoppers shift allegiances overnight and margins leave no room for error, a rising sales line can mask a brand that is actually losing ground, while decisions built on partial evidence turn momentum into missed opportunity. Unifying every signal, from the register to the household, exposes the forces behind performance, clarifies the most profitable next move, and gives AI the reliable footing it needs to produce answers leaders can trust.

AI decision intelligence connects AI to verified industry data, business context, and enterprise workflows, so answers lead to governed decisions instead of isolated productivity gains. Circana’s Liquid AI™ grounds each response in POS-validated retail measurement and category knowledge, and delivers it through the applications, agents, and assistants your teams already use.