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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Marketing
Retail Media
Circana’s proven methodologies offer a flexible, end-to-end solution that helps retailers, brands, and advertisers plan smarter, reach the right audiences, and quickly identify what’s working. With fast lift measurement and seamless collaboration, it’s built to increase your ROAS.
6x Improved ROI When Using Purchase-based Audience
Target the right shoppers when you build custom audiences based on purchase history and grow your sales by up to 6x.
End-to-End Performance Growth
A single solution for integrated data analytics, closed-loop measurement, and seamless cross-functional collaboration.
$100B+ In Retail Media Spend Opportunities
The world's largest corporations are spending over $100B on retail media each year. With our advanced targeting capabilities, you can tap into this market and reach your ideal customers.
Join more than 7,000 clients and partners worldwide
Data-driven Collaboration and Performance Optimization
Audience Targeting
Identifying your target audience is crucial to ensure your marketing efforts reach the right consumers. Our platform offers advanced targeting capabilities that enable you to specify demographics, interests, behaviors, and more for precise audience segmentation. Spread your message to the people who are most likely to engage with it, increasing your chances of success.
Designed With the Brand in Mind
Circana’s Retail Media solution offers the ability to build pre-campaign analytics, enabling you to better understand your target audience and tailor your messaging to resonate. With this data-driven approach, you can ensure your message is aligned with your brand's image and values, maximizing the impact of your advertising efforts.
Expertise You Can Trust in a Complex Media Landscape
Circana is a trusted leader in retail media solutions, delivering an unmatched combination of multichannel data, measurement tools, and cross-network platforms. Our partnerships with some of the world's top retailers and access to $5T in retail sales data support brands and retailers by monetizing their media networks, enhancing collaboration, and accelerating ROAS growth.
How Top Brands Use Circana’s Retail Media
For Retailers
Evaluate your media network and build a full-funnel growth roadmap to increase revenue. Increase qualified traffic, ad products, and your audience sizes through relationship marketing, onsite and offsite media, and paid search.
For CPGs Navigating Price Changes
When navigating price changes, you can use advanced analytics to identify lapsed shoppers and high-potential consumers. Win back customers, expand brand reach, and steady your growth in a tough market with clear, value-focused messaging.
For Suppliers and Distributors
Use category analytics to pinpoint the right audiences for new product launches by segmenting customers into distinct groups based on buyer motivations and shared demographic attributes.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with Our Retail Media Solution
Related Solutions
Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets. With a globally consistent methodology, our AI-driven insights enhance decision-making, uncover optimization opportunities, and fuel stronger and more cost-effective ROI improvements.
