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Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Marketing
Retail Media
Circana’s proven methodologies offer a flexible, end-to-end solution that helps retailers, brands, and advertisers plan smarter, reach the right audiences, and quickly identify what’s working. With fast lift measurement and seamless collaboration, it’s built to increase your ROAS.
6x Improved ROI When Using Purchase-based Audience
Target the right shoppers when you build custom audiences based on purchase history and grow your sales by up to 6x.
End-to-End Performance Growth
A single solution for integrated data analytics, closed-loop measurement, and seamless cross-functional collaboration.
$100B+ In Retail Media Spend Opportunities
The world's largest corporations are spending over $100B on retail media each year. With our advanced targeting capabilities, you can tap into this market and reach your ideal customers.
Join more than 7,000 clients and partners worldwide
Data-driven Collaboration and Performance Optimization
Audience Targeting
Identifying your target audience is crucial to ensure your marketing efforts reach the right consumers. Our platform offers advanced targeting capabilities that enable you to specify demographics, interests, behaviors, and more for precise audience segmentation. Spread your message to the people who are most likely to engage with it, increasing your chances of success.
Designed With the Brand in Mind
Circana’s Retail Media solution offers the ability to build pre-campaign analytics, enabling you to better understand your target audience and tailor your messaging to resonate. With this data-driven approach, you can ensure your message is aligned with your brand's image and values, maximizing the impact of your advertising efforts.
Expertise You Can Trust in a Complex Media Landscape
Circana is a trusted leader in retail media solutions, delivering an unmatched combination of multichannel data, measurement tools, and cross-network platforms. Our partnerships with some of the world's top retailers and access to $5T in retail sales data support brands and retailers by monetizing their media networks, enhancing collaboration, and accelerating ROAS growth.
How Top Brands Use Circana’s Retail Media
For Retailers
Evaluate your media network and build a full-funnel growth roadmap to increase revenue. Increase qualified traffic, ad products, and your audience sizes through relationship marketing, onsite and offsite media, and paid search.
For CPGs Navigating Price Changes
When navigating price changes, you can use advanced analytics to identify lapsed shoppers and high-potential consumers. Win back customers, expand brand reach, and steady your growth in a tough market with clear, value-focused messaging.
For Suppliers and Distributors
Use category analytics to pinpoint the right audiences for new product launches by segmenting customers into distinct groups based on buyer motivations and shared demographic attributes.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with Our Retail Media Solution
Related Solutions
Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets. With a globally consistent methodology, our AI-driven insights enhance decision-making, uncover optimization opportunities, and fuel stronger and more cost-effective ROI improvements.
