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Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Track business performance against key competitors at every stage of the product lifecycle.

SOLUTION AREAS

Benchmark sales against the market.

Learn who buys, what, and why with panel data.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTION AREAS

Continuously identify growth.

With up to 9x ROI on your media investments.

Deliver 5% sales growth on average.

Recover 5 - 8% of sales usually lost to OOS.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

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Technology

Superior technology that uncovers new opportunities and unlocks business growth.

As industries change and consumer behavior evolves, you need a partner who can help make sense of it all.

Cross Industry Data

One single platform

Access to more than $4T global consumer spend

Self-service capabilities to track opportunities

Join more than 7,000 clients and partners worldwide

Why Circana

Faster decisions. Better outcomes

Our technology helps you maximize the ROI of your data and analytics for faster and better decisions.

Future thinking

Our analytics give you the most comprehensive view of your organization’s decision-making needs, confidently preparing you for the future.

Our Data

Our data tracks consumers and markets in 23 countries, representing 75% of the world’s GDP.

Featured Products

Technology Solutions

Circana’s Intelligence Suite™ solution helps you integrate, harmonize, and automate data workflows across your business. Built for scalability, this cloud-based, flexible solution connects various data sources, powers real-time automation, and delivers insights to support faster and more confident decision-making.

Developed to answer your most pressing business questions, Liquid AI™ is a fusion of leading data assets, robust data science, and deep industry knowledge.

Circana’s Liquid Data Collaborate™ solution helps you bring all your data together in one place — and puts it alongside our industry-wide view. You’ll get a complete picture of the retail landscape across eight key market segments, from food and fashion to tech and health. Our technology platform gives you clear, actionable insights, all easily shareable with your most important vendors.

Liquid Data Engage solution is a turnkey, collaborative solution built for retailers. It integrates your data assets and delivers curated insights with actionable recommendations to support customer-centric strategies. Powered by Circana’s Liquid Data® technology, it provides consistent, scalable insights and a visually intuitive experience.

Breaking into retail takes more than a great product – it takes proof. Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value with performance data from MULO+, the largest expansion of the total U.S. universe since 2011. With insights from POS data, panel behavior, e-commerce trends, and pricing across key retailers — including beauty, club, dollar, mass, grocery, and online pure play — brands can uncover market dynamics, track sales, and take action that drives growth.

Make the right decisions with confidence with our AI-driven marketing mix platform. Circana’s Liquid Mix™ solution enables brands to measure incremental ROI by understanding the exact impact of media dollar allocation. Never compromise on speed, frequency, granularity, or quality when it comes to managing your media spend.

The Unify+ solution helps you visualize trends, work together, and build custom reports — all in one place. Your team can adjust data in real time and automate repetitive tasks to focus on the insights that matter.

Intelligence Suite

Client Testimonials

Technology Case Studies

Food and Beverage

Retail Media

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FAQs

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