

Industries

Solutions

Track business performance against key competitors at every stage of the product lifecycle.
SOLUTION AREAS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTION AREAS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS


Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company

Resources





Technology
Superior technology that uncovers new opportunities and unlocks business growth.
As industries change and consumer behavior evolves, you need a partner who can help make sense of it all.
Cross Industry Data
One single platform
Access to more than $4T global consumer spend
Self-service capabilities to track opportunities
Join more than 7,000 clients and partners worldwide
Why Circana
Faster decisions. Better outcomes
Our technology helps you maximize the ROI of your data and analytics for faster and better decisions.
Future thinking
Our analytics give you the most comprehensive view of your organization’s decision-making needs, confidently preparing you for the future.
Our Data
Our data tracks consumers and markets in 23 countries, representing 75% of the world’s GDP.

Featured Products
Technology Solutions
Circana’s Intelligence Suite™ solution helps you integrate, harmonize, and automate data workflows across your business. Built for scalability, this cloud-based, flexible solution connects various data sources, powers real-time automation, and delivers insights to support faster and more confident decision-making.
Circana’s Liquid Data Collaborate™ solution helps you bring all your data together in one place — and puts it alongside our industry-wide view. You’ll get a complete picture of the retail landscape across eight key market segments, from food and fashion to tech and health. Our technology platform gives you clear, actionable insights, all easily shareable with your most important vendors.
Liquid Data Engage solution is a turnkey, collaborative solution built for retailers. It integrates your data assets and delivers curated insights with actionable recommendations to support customer-centric strategies. Powered by Circana’s Liquid Data® technology, it provides consistent, scalable insights and a visually intuitive experience.
Breaking into retail takes more than a great product – it takes proof. Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value with performance data from MULO+, the largest expansion of the total U.S. universe since 2011. With insights from POS data, panel behavior, e-commerce trends, and pricing across key retailers — including beauty, club, dollar, mass, grocery, and online pure play — brands can uncover market dynamics, track sales, and take action that drives growth.
Make the right decisions with confidence with our AI-driven marketing mix platform. Circana’s Liquid Mix™ solution enables brands to measure incremental ROI by understanding the exact impact of media dollar allocation. Never compromise on speed, frequency, granularity, or quality when it comes to managing your media spend.


Client Testimonials
Technology Case Studies
Food and Beverage
Retail Media

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