THE SINGLE SOURCE OF TRUTH FOR

Juvenile Products

For retailers and manufacturers in the juvenile products space, it can be overwhelming to keep a pulse on what, how much, and where consumers spend on their children.

That’s where we come in. Our Retail Tracking Service answers your questions, providing the first comprehensive view of durable juvenile products.

We collect point-of-sale information from retailers in the specialty, mass, chain, and online channels, and supplement it with additional data on food, drug, and convenience store purchases. This information, combined with our analysts’ deep industry expertise and prescriptive analytics, provides a complete perspective on the travel, safety, feeding, bed and bath, infant entertainment, and furniture categories so you can achieve data-driven growth. Data is now available from Canada, Mexico, and Brazil, along with the U.S.

Join more than 7,000 clients and partners worldwide

It all starts with

Juvenile Products Industry Experts

Stephen Hinz

Executive Director, Juvenile Products

Expert Bio

“The juvenile product industry saw many challenges with baby formula shortages, inflation, and the end of the expanded child tax credit program. But consumers remained resilient when it comes to growing and providing for their families.”

Drive Juvenile Products Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

Grow Traffic Share

Assess Promotions and Trends

Evaluate Products

Measure Performance

INDUSTRY RANKING

Data Spotlight

Juvenile Industry Leaders Hold Steady, but Some Products See Notable Sales Shifts

Car Seats, Strollers, and Other Infant Toys remain the top 3 ranked subcategories with no changes in rank from the prior period. Rattles/Teethers/Toy Pacifiers moved up 3 spots, while Infant Plush rose 2 ranks. Substantial sales declines were seen in Car Seats (-19.6%) and Strollers (-19.7%), while Rattles/Teethers/Toy Pacifiers (+11.2%) and Other Infant Toys (+8.6%) posted notable gains.

Source: Circana, Liquid AI™,

December, 2025

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

6 Feb 2026

Insights in Action

Best Practices to Get Valuable and Accurate Survey Data for Your Brand

When deploying a survey that helps shape business decisions, the questions are as important as the answers. Indeed, the value of survey data is directly proportional to its quality and accuracy. Brands that understand how to design, align, and integrate survey insights within a broader informed context can transform findings into a competitive advantage.

Industry Posts

Featured Solutions for Juvenile Products Brands

Circana offers tailored solutions for every corner of the juvenile products industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.