Resources
Industries
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
THE SINGLE SOURCE OF TRUTH FOR
Juvenile Products
For retailers and manufacturers in the juvenile products space, it can be overwhelming to keep a pulse on what, how much, and where consumers spend on their children.
That’s where we come in. Our Retail Tracking Service answers your questions, providing the first comprehensive view of durable juvenile products.
We collect point-of-sale information from retailers in the specialty, mass, chain, and online channels, and supplement it with additional data on food, drug, and convenience store purchases. This information, combined with our analysts’ deep industry expertise and prescriptive analytics, provides a complete perspective on the travel, safety, feeding, bed and bath, infant entertainment, and furniture categories so you can achieve data-driven growth. Data is now available from Canada, Mexico, and Brazil, along with the U.S.
Join more than 7,000 clients and partners worldwide
It all starts with
Juvenile Products Industry Experts
Drive Juvenile Products Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Car Seats, Strollers, and Bottles/Nipples Lead Juvenile Sales; Notable Gains for Car Seats
The top three subcategories by sales rank are Car Seats, Strollers, and Bottles/Nipples. Car Seats posted a substantial sales increase of 9.1% over the prior year, outpacing other categories. Strollers saw a modest 1.2% gain, while Bottles/Nipples declined by 0.6%. No changes in rankings occurred versus the prior period. Other notable declines include Cribs/Toddler Beds (-11.4%) and Feeding
Accessories (-9.8%).
Source: Circana, Liquid AI™,
February, 2026
Data Source:
Point of Sale (POS) Data
Featured Solutions for Juvenile Products Brands
Circana offers tailored solutions for every corner of the juvenile products industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
Speak to an Expert
We’ll Show You How to Transform
Complexity into Clarity
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
