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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
THE SINGLE SOURCE OF TRUTH FOR
Juvenile Products
For retailers and manufacturers in the juvenile products space, it can be overwhelming to keep a pulse on what, how much, and where consumers spend on their children.
That’s where we come in. Our Retail Tracking Service answers your questions, providing the first comprehensive view of durable juvenile products.
We collect point-of-sale information from retailers in the specialty, mass, chain, and online channels, and supplement it with additional data on food, drug, and convenience store purchases. This information, combined with our analysts’ deep industry expertise and prescriptive analytics, provides a complete perspective on the travel, safety, feeding, bed and bath, infant entertainment, and furniture categories so you can achieve data-driven growth. Data is now available from Canada, Mexico, and Brazil, along with the U.S.
Join more than 7,000 clients and partners worldwide
It all starts with
Juvenile Products Industry Experts
Drive Juvenile Products Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Top performers and notable declines in Juvenile product sales (4 weeks ending 03-28-2026)
The top three subcategories by sales are Car Seats (8.0% growth), Strollers (3.5% growth), and Bottles/Nipples (3.2% growth). No changes in rankings are observed versus the prior period. Significant declines are seen in Feeding Accessories (-11.9%), Breast Feeding Systems (-10.9%), Bedding (-10.7%), and Cribs/Toddler Beds (-10.2%). Health & Grooming and Sippy Cups also decreased, but less substantially.
Source: Circana, Liquid AI™,
March, 2026
Data Source:
Point of Sale (POS) Data
24 Jun 2026
Insights in Action
Strong internal numbers can mask a quiet erosion of market position, because the true drivers of share now extend well beyond a company’s own operations, from economic strain and less predictable shoppers to restaurant spending and a crowded competitive field. Retailers can separate genuine cause from coincidence by using solutions that quantify the precise forces that move share.
Featured Solutions for Juvenile Products Brands
Circana offers tailored solutions for every corner of the juvenile products industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
Speak to an Expert
We’ll Show You How to Transform
Complexity into Clarity
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
