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Juvenile Products
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THE SINGLE SOURCE OF TRUTH FOR

Juvenile Products

Babies require love, attention, and lots of things. To protect, nourish, and raise their growing infants, parents equip themselves with a wide range of products.

For retailers and manufacturers in the juvenile products space, it can be overwhelming to keep a pulse on what, how much, and where U.S. consumers spend on their children.

That’s where we come in. Our Retail Tracking Service answers your questions, providing the first comprehensive view of durable juvenile products. We collect point-of-sale information from retailers in the specialty, mass, chain, and online channels, and supplement it with additional data on food, drug, and convenience store purchases. This information, combined with our analysts’ deep industry expertise and prescriptive analytics, provides a complete perspective on the travel, safety, feeding, bed and bath, infant entertainment, and furniture categories so you can achieve data-driven growth.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Stephen Hinz

Stephen Hinz

Executive Director, Juvenile Products

“The juvenile product industry saw many challenges with baby formula shortages, inflation, and the end of the expanded child tax credit program. But consumers remained resilient when it comes to growing and providing for their families.”
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Juvenile Products
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With our best-in-class data, you can:

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source: 

Point of Sale (POS) Data

Unlocking Incremental Revenue and Margin Through Attach 

Apr 22, 2025

Insights in Action

While a major PC refresh is a significant driver of revenue and margin, a less visible though potentially richer opportunity exists with complimentary categories and products

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