THE SINGLE SOURCE OF TRUTH FOR

Juvenile Products

Babies require love, attention, and lots of things. To protect, nourish, and raise their growing infants, parents equip themselves with a wide range of products.

For retailers and manufacturers in the juvenile products space, it can be overwhelming to keep a pulse on what, how much, and where U.S. consumers spend on their children.

That’s where we come in. Our Retail Tracking Service answers your questions, providing the first comprehensive view of durable juvenile products. We collect point-of-sale information from retailers in the specialty, mass, chain, and online channels, and supplement it with additional data on food, drug, and convenience store purchases. This information, combined with our analysts’ deep industry expertise and prescriptive analytics, provides a complete perspective on the travel, safety, feeding, bed and bath, infant entertainment, and furniture categories so you can achieve data-driven growth.

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Industry Experts

Stephen Hinz

Executive Director, Juvenile Products

Expert Bio

“The juvenile product industry saw many challenges with baby formula shortages, inflation, and the end of the expanded child tax credit program. But consumers remained resilient when it comes to growing and providing for their families.”

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Assess Promotions and Trends

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INDUSTRY RANKING

Data Spotlight

Car Seats, Strollers, and Bottles/Nipples Lead Juvenile Sales; Notable Growth in Top Categories

Car Seats and Strollers maintained their positions as the top two subcategories, oth showing strong sales growth (up 14.6% and 14.2% respectively).

Bottles/Nipples moved up to third place, overtaking Health & Grooming, which dropped to fourth. High Chairs also improved, rising to tenth place. No other ranking changes occurred. Substantial percent increases were seen in the top two categories, signaling robust demand in these segments.

Source: Circana, Liquid AI™,

February, 2025

Data Source:

Point of Sale (POS) Data

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