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Juvenile Products
Babies require love, attention, and lots of things. To protect, nourish, and raise their growing infants, parents equip themselves with a wide range of products.
For retailers and manufacturers in the juvenile products space, it can be overwhelming to keep a pulse on what, how much, and where U.S. consumers spend on their children.
That’s where we come in. Our Retail Tracking Service answers your questions, providing the first comprehensive view of durable juvenile products. We collect point-of-sale information from retailers in the specialty, mass, chain, and online channels, and supplement it with additional data on food, drug, and convenience store purchases. This information, combined with our analysts’ deep industry expertise and prescriptive analytics, provides a complete perspective on the travel, safety, feeding, bed and bath, infant entertainment, and furniture categories so you can achieve data-driven growth.
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INDUSTRY RANKING
Data Spotlight
Juvenile Industry: Car Seats, Strollers, and Bottles Remain Top Sellers
The top three subcategories in the Juvenile industry remain unchanged: Car Seats, Strollers, and Bottles/Nipples continue to lead in sales rank. All top performers experienced slight declines, with Car Seats dropping by -4.0% and Bottles/Nipples by -1.3% compared to the prior period.
The only notable rank movement was Breast Feeding Systems rising from 10th to 9th, overtaking Rattles/Teethers/Toy Pacifiers. Health & Grooming and Rattles/Teethers/Toy Pacifiers saw the largest declines at -4.8% and -4.7%, respectively.
Source: Circana, Liquid AI™,
April, 2025
Data Source:
Point of Sale (POS) Data
19 Aug 2025
Insights in Action
The beauty industry’s latest results are indicative of a consumer who is focused on efficacy and elevated value. Only 14% of U.S. beauty buyers believe that higher prices indicate a better-quality product. The mass and prestige markets are converging, with premium-priced brands in mass retail and value-priced prestige brands outperforming their counterparts. As the industry faces tariff uncertainties and shifting consumer sentiment, adaptability and strategic agility are essential for success...
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