THE SINGLE SOURCE OF TRUTH FOR

Juvenile Products

Babies require love, attention, and lots of things. To protect, nourish, and raise their growing infants, parents equip themselves with a wide range of products.

For retailers and manufacturers in the juvenile products space, it can be overwhelming to keep a pulse on what, how much, and where U.S. consumers spend on their children.

That’s where we come in. Our Retail Tracking Service answers your questions, providing the first comprehensive view of durable juvenile products. We collect point-of-sale information from retailers in the specialty, mass, chain, and online channels, and supplement it with additional data on food, drug, and convenience store purchases. This information, combined with our analysts’ deep industry expertise and prescriptive analytics, provides a complete perspective on the travel, safety, feeding, bed and bath, infant entertainment, and furniture categories so you can achieve data-driven growth.

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It all starts with our

Juvenile Products Industry Experts

Stephen Hinz

Executive Director, Juvenile Products

Expert Bio

“The juvenile product industry saw many challenges with baby formula shortages, inflation, and the end of the expanded child tax credit program. But consumers remained resilient when it comes to growing and providing for their families.”

With our best-in-class data, you can:

Grow Traffic Share

Assess Promotions and Trends

Evaluate Products

Measure Performance

INDUSTRY RANKING

Data Spotlight

Juvenile Product Sales: Top Leaders Hold Steady, Modest Growth Seen

The top three subcategories—Car Seats, Strollers, and Bottles/Nipples—maintained their rankings from the prior period. No changes in rank were observed across the top 10. Strollers posted the strongest growth among leaders, up 2.5%. Feeding Accessories and Bedding also saw notable gains of 1.8% and 1.4%, respectively. Overall, the market remains stable with only modest shifts in percent change.

Source: Circana, Liquid AI™,

August, 2025

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

12 Dec 2025

Insights in Action

Countdown to New Year’s Eve Trends

Some of the holiday leftovers and cookies may still be in the fridge and on the counter, but seasonal soirées continue through December 31. As people get ready to officially welcome 2026, many are again heading out of the house to pick up items for at-home gatherings or to dine out at a restaurant.

Industry Posts

Featured Solutions for Juvenile Products Brands

Circana offers tailored solutions for every corner of the juvenile products industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new serum’s hero ingredient resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.