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THE SINGLE SOURCE OF TRUTH FOR
Alcoholic Beverages
Recent market shifts have significantly changed what consumers drink and why. Understanding this evolution and its future implications is essential for retailers and manufacturers who want to win their share of sip.
We provide beverage and alcohol clients expansive retailer POS data assets and wet/dry enhanced projection methodology.
We harmonize this data with NABCA depletions data, all within our industry-leading platform, Unify+™, for a seamless experience.
Join more than 7,000 clients and partners worldwide
It all starts with
Alcoholic Beverage Industry Experts
Boris Oglesby
Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco
“The alcoholic beverage industry continues to respond to the growing consumer demand for better-for-you options, with more low- and no-alcohol products gaining traction."
Drive Alcoholic Beverage Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Premixed Cocktails Surge; Lager, Red Still, and White Still Lead Alcoholic Beverage
Sales
No changes in category rankings this period. The top three leaders are Lager (-0.3%), Red Still (-4.8%), and White Still (-0.2%). Premixed Cocktails saw a substantial sales increase of 31.5%, while Stout (+8.4%), Porter (+8.9%), AO Beer (+7.7%), and Alcoholic Ciders (+5.8%) also posted notable growth. Assorted Beer (-11.7%) and Sour (-11.5%) experienced the largest declines.
Source: Circana, Liquid AI™,
February, 2026
Data Source:
Point of Sale (POS) Data
Featured Solutions for Alcoholic Beverage Brands
Circana offers tailored solutions for every corner of the alcoholic beverage industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
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