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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Complete Food & Beverage™ is now available
THE SINGLE SOURCE OF TRUTH FOR
Alcoholic Beverages
Recent market shifts have significantly changed what consumers drink and why. Understanding this evolution and its future implications is essential for retailers and manufacturers who want to win their share of sip.
We provide beverage and alcohol clients expansive retailer POS data assets and wet/dry enhanced projection methodology.
We harmonize this data with NABCA depletions data, all within our industry-leading platform, Unify+™, for a seamless experience.
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INDUSTRY RANKING
Data Spotlight
Alcoholic Beverages: Top Sellers Hold Steady, But Big Swings for Assorted Beer
Lager, White Still, and Red Still remain the top 3 subcategories by sales rank, with no changes in their positions from the prior period.
Notably, Assorted Beer saw a substantial sales increase of 19.9%, while Sour experienced the largest decline at -9.4%. Red Still and Bourbon/Whiskey/Scotch each improved one rank, while Malt, Premixed Cocktails, Rum, Brandy/Cognac, and Wheat each dropped one position.
Source: Circana, Liquid AI™,
August, 2025
Data Source:
Point of Sale (POS) Data
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