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THE SINGLE SOURCE OF TRUTH FOR
Alcoholic Beverages
Recent market shifts have significantly changed what consumers drink and why. Understanding this evolution and its future implications is essential for retailers and manufacturers who want to win their share of sip.
We provide beverage and alcohol clients expansive retailer POS data assets and wet/dry enhanced projection methodology.
We harmonize this data with NABCA depletions data, all within our industry-leading platform, Unify+™, for a seamless experience.
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It all starts with
Alcoholic Beverage Industry Experts
Drive Alcoholic Beverage Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Top Alcoholic Beverage Categories Hold Steady; Sweet Liqueurs Stand Out
The top three leaders in the industry remain Lager, Red Still, and White Still, with no changes in rankings ompared to the prior period. Notably, Sweet Liqueurs saw the largest percent increase in sales at 5.2%, while Assorted Beer and Sour experienced significant declines of -7.5% and -7.7% respectively. Most other categories showed minimal movement in both rank and percent change, indicating a stable market landscape overall.
Source: Circana, Liquid AI™,
December, 2025
Data Source:
Point of Sale (POS) Data
Featured Solutions for Alcoholic Beverage Brands
Circana offers tailored solutions for every corner of the alcoholic beverage industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
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