Alcoholic Beverages

Recent market shifts have significantly changed what consumers drink and why. Understanding this evolution and its future implications is essential for retailers and manufacturers who want to win their share of sip.

We provide beverage and alcohol clients expansive retailer POS data assets and wet/dry enhanced projection methodology.

We harmonize this data with NABCA depletions data, all within our industry-leading platform, Unify+™, for a seamless experience.

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Industry Experts

Boris Oglesby

Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco

Expert Bio

“The alcoholic beverage industry continues to respond to the growing consumer demand for better-for-you options, with more low- and no-alcohol products gaining traction."

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INDUSTRY RANKING

Data Spotlight

Alcoholic Beverages: Top Sellers Hold Steady, But Big Swings for Assorted Beer

Lager, White Still, and Red Still remain the top 3 subcategories by sales rank, with no changes in their positions from the prior period.

Notably, Assorted Beer saw a substantial sales increase of 19.9%, while Sour experienced the largest decline at -9.4%. Red Still and Bourbon/Whiskey/Scotch each improved one rank, while Malt, Premixed Cocktails, Rum, Brandy/Cognac, and Wheat each dropped one position.

Source: Circana, Liquid AI™,

August, 2025

Data Source:

Point of Sale (POS) Data

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Industry Ranking

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12 Nov 2025

Insights in Action

Avoiding Out-of-stocks This Holiday

Holiday out-of-stocks can have a lasting effect, causing more damage than lost sales. In fact, 40% of consumers would go to a different retailer or website when faced with out-of-stocks this season.

Industry Posts