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Alcoholic Beverages
Recent market shifts have significantly changed what consumers drink and why. Understanding this evolution and its future implications is essential for retailers and manufacturers who want to win their share of sip.
We provide beverage and alcohol clients expansive retailer POS data assets and wet/dry enhanced projection methodology.
We harmonize this data with NABCA depletions data, all within our industry-leading platform, Unify+™, for a seamless experience.
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INDUSTRY RANKING
Data Spotlight
Lager, Red Still, and White Still Lead; Notable Growth for Sparkling Wine and Assorted Beer
Lager, Red Still, and White Still remain the top 3 subcategories by sales, with no changes in their rankings from the prior period.
Significant sales growth was seen in Sparkling Wine (+18.1%), Assorted Beer (+18.5%), and Wheat (+12.6%). Stout experienced the largest decline
-48.6%) and dropped 4 ranks.
Bourbon/Whiskey/Scotch fell 2 ranks, while Ale, Hard Seltzers, Alcoholic Ciders, Wheat, and Assorted Beer each improved by 1-2 ranks.
Source: Circana, Liquid AI™,
April, 2025
Data Source:
Point of Sale (POS) Data
27 Aug 2025
Insights in Action
This summer, European beverages are getting a fresh new twist and drinks menus are getting a makeover. While overall beverage consumption remains flat across restaurants and cafés, a quiet revolution is bubbling beneath the surface – and it’s turning tradition on its head.
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