Complete Food & Beverage™ is now available

THE SINGLE SOURCE OF TRUTH FOR

Alcoholic Beverages

Recent market shifts have significantly changed what consumers drink and why. Understanding this evolution and its future implications is essential for retailers and manufacturers who want to win their share of sip.

We provide beverage and alcohol clients expansive retailer POS data assets and wet/dry enhanced projection methodology.

We harmonize this data with NABCA depletions data, all within our industry-leading platform, Unify+™, for a seamless experience.

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It all starts with

Alcoholic Beverage Industry Experts

Boris Oglesby

Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco

Expert Bio

“The alcoholic beverage industry continues to respond to the growing consumer demand for better-for-you options, with more low- and no-alcohol products gaining traction."

Drive Alcoholic Beverage Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

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INDUSTRY RANKING

Data Spotlight

Premixed Cocktails Surge, Lager Holds Top Spot in Alcoholic Beverages

No changes in subcategory rankings this period. The top three leaders are Lager, Red Still, and White Still.

Standout growth: Premixed Cocktails soared by 41.4%, Sparkling Wine rose 15.9%, and Alcoholic Ciders climbed 11.2%. Assorted Beer and Sour saw notable declines of -11.9% and -12.1%, respectively.

Source: Circana, Liquid AI™,

January, 2026

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

4 Consumer Trends Shaping the Future of Private Label

7 Apr 2026

Insights in Action

4 Consumer Trends Shaping the Future of Private Label

If physical and digital shelves are competitive arenas, the home field advantage is real. Private label players continue to rack up points, as consumers seek both value and quality in many forms.

Industry Posts

Featured Solutions for Alcoholic Beverage Brands

Circana offers tailored solutions for every corner of the alcoholic beverage industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.