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THE SINGLE SOURCE OF TRUTH FOR
Alcoholic Beverages
Recent market shifts have significantly changed what consumers drink and why. Understanding this evolution and its future implications is essential for retailers and manufacturers who want to win their share of sip.
We provide beverage and alcohol clients expansive retailer POS data assets and wet/dry enhanced projection methodology.
We harmonize this data with NABCA depletions data, all within our industry-leading platform, Unify+™, for a seamless experience.
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INDUSTRY RANKING
Data Spotlight
Alcoholic Beverage Category Leaders and Notable Sales Shifts This Period
The top three subcategories by sales rank remain unchanged: Lager (#1), Red Still (#2), and White Still (#3).
Notable sales growth includes Sparkling Wine (+17.7%), Assorted Beer (+14.3%), Wheat (+9.8%), Rose Still (+9.7%), and Premixed Cocktails (+8.7%).
The most significant decline is seen in Stout (-48.6%), which also fell four places in ranking.
Other rank changes: Bourbon/Whiskey/Scotch dropped two spots, while Ale, Hard Seltzers, Alcoholic Ciders, Assorted Beer, and Wheat each moved up one or two positions.
Source: Circana, Liquid AI™,
February, 2025
Data Source:
Point of Sale (POS) Data
Apr 23, 2025
Insights in Action
March's performance is an encouraging indication of the restaurant industry’s strength and adaptability. Restaurants introduce us to new culinary adventures with international flavors and creative takes on classic dishes. They deliver convenience when cooking isn't an option and offer fantastic moments to celebrate with loved ones, which is crucial during periods of uncertainty.
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