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THE SINGLE SOURCE OF TRUTH FOR
Consumer Technology
Many tech products have a critical role in daily life. Now is the time to focus on true innovation matched to consumer needs.
Circana covers the U.S. consumer technology industry in the markets that matter most to your bottom line, with precision and granularity you can’t get anywhere else. We understand the features, brands, retailers, promotions, and store-level insights having the biggest impact on trends and purchases.
Our data is recognized as the industry standard for reporting key share metrics. You can pinpoint areas of opportunity using our superior analytic solutions. Our deep industry expertise provides the data-driven insights needed to navigate the competitive technology market.
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Industry Experts
“TVs are one of the most mature and highly adopted pieces of consumer technology, and the quest to upgrade to bigger screens and better experiences drives the replacement cycle core to the category. Many of the other home entertainment categories center around trends in the TV business, from streaming media players to wall-mounts and home theater products. The TV market is competitive with brands and retailers vying for share while trying to preserve historically thin margins. But changes to the streaming business model offer innovative new sources of revenue.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
PCs, TVs, and Headphones Lead Tech Sales; Mobile Phones Drop in Rank
The top three sales leaders are Total PCs, TV, and Stereo Headphones. Stereo Headphones and Tablets & e-readers each moved up one rank, while Mobile Phones dropped two spots, driven by a substantial -29.3% sales decline. Most other categories maintained their rankings, with Cell Phone Accessories and Mobile Power seeing modest growth of 3.7% and 4.7% respectively.
Source: Circana, Liquid AI™,
February, 2025
Data Source:
Point of Sale (POS) Data
Apr 23, 2025
Insights in Action
March's performance is an encouraging indication of the restaurant industry’s strength and adaptability. Restaurants introduce us to new culinary adventures with international flavors and creative takes on classic dishes. They deliver convenience when cooking isn't an option and offer fantastic moments to celebrate with loved ones, which is crucial during periods of uncertainty.
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