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We measure demand so our clients understand where they have risks and opportunities.

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Analyze sales performances across channels.

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See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Diagnostic, predictive, and prescriptive insights.

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Download our weekly U.S. consumer packaged goods sector monitoring report.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Consumer Technology
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THE SINGLE SOURCE OF TRUTH FOR

Consumer Technology

Many tech products have a critical role in daily life. Now is the time to focus on true innovation matched to consumer needs.

Circana covers the U.S. consumer technology industry in the markets that matter most to your bottom line, with precision and granularity you can’t get anywhere else. We understand the features, brands, retailers, promotions, and store-level insights having the biggest impact on trends and purchases.

Our data is recognized as the industry standard for reporting key share metrics. You can pinpoint areas of opportunity using our superior analytic solutions. Our deep industry expertise provides the data-driven insights needed to navigate the competitive technology market.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Paul Gagnon

Paul Gagnon

Vice President, Industry Advisor, Consumer Technology

“TVs are one of the most mature and highly adopted pieces of consumer technology, and the quest to upgrade to bigger screens and better experiences drives the replacement cycle core to the category. Many of the other home entertainment categories center around trends in the TV business, from streaming media players to wall-mounts and home theater products. The TV market is competitive with brands and retailers vying for share while trying to preserve historically thin margins. But changes to the streaming business model offer innovative new sources of revenue.”
Uncover Consumer Insights
Access Key Market Trends
Consumer Technology
Develop Effective Promotion Strategies
Accelerate Business Planning

With our best-in-class data, you can:

INDUSTRY RANKING

Data Spotlight

PCs, TVs, and Headphones Lead Tech Sales; Mobile Phones Drop in Rank


The top three sales leaders are Total PCs, TV, and Stereo Headphones. Stereo Headphones and Tablets & e-readers each moved up one rank, while Mobile Phones dropped two spots, driven by a substantial -29.3% sales decline. Most other categories maintained their rankings, with Cell Phone Accessories and Mobile Power seeing modest growth of 3.7% and 4.7% respectively.

Source: Circana, Liquid AI™,

February, 2025

Data Source: 

Point of Sale (POS) Data

The Restaurant Industry Gained Momentum in March After a Slow Start to the Year

Apr 23, 2025

Insights in Action

March's performance is an encouraging indication of the restaurant industry’s strength and adaptability. Restaurants introduce us to new culinary adventures with international flavors and creative takes on classic dishes. They deliver convenience when cooking isn't an option and offer fantastic moments to celebrate with loved ones, which is crucial during periods of uncertainty.

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Featured Solutions

Marketing Strategy & Consumer Data Analysis Tools | Circana

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Right audience, right channels, real results.

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An unrivaled view of the truth.

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SOLUTION

Plan with Certainty

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Future of™ Consumer Tech is now available

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