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NCSolutions (NCS) has joined Circana!
With this acquisition, Circana expands its media capabilities to help clients better plan, target, measure, and optimize media investments across channels... read more
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THE SINGLE SOURCE OF TRUTH FOR
Consumer Technology
Many tech products have a critical role in daily life. Now is the time to focus on true innovation matched to consumer needs.
Circana covers the U.S. consumer technology industry in the markets that matter most to your bottom line, with precision and granularity you can’t get anywhere else. We understand the features, brands, retailers, promotions, and store-level insights having the biggest impact on trends and purchases.
Our data is recognized as the industry standard for reporting key share metrics. You can pinpoint areas of opportunity using our superior analytic solutions. Our deep industry expertise provides the data-driven insights needed to navigate the competitive technology market.
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Industry Experts
“TVs are one of the most mature and highly adopted pieces of consumer technology, and the quest to upgrade to bigger screens and better experiences drives the replacement cycle core to the category. Many of the other home entertainment categories center around trends in the TV business, from streaming media players to wall-mounts and home theater products. The TV market is competitive with brands and retailers vying for share while trying to preserve historically thin margins. But changes to the streaming business model offer innovative new sources of revenue.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
PCs, TVs, and Tablets Lead Tech Sales; Minimal Rank Shifts This Period
The top three leaders in the latest 4-week period are Total PCs, TV, and Tablets & e-readers. Rankings remained stable for most categories, with Tablets & e-readers moving up to third place, overtaking Stereo Headphones.
Notably, Inkjet Cartridges and Total Monitors saw the largest declines, with sales dropping by -3.3% and -3.6% respectively. Overall, the market saw minor fluctuations, with no major shifts among the leading categories.
Source: Circana, Liquid AI™,
April, 2025
Data Source:
Point of Sale (POS) Data
8 Jul 2025
Insights in Action
In an economy where understanding the interplay between online and offline sales is crucial, these enhancements to Complete Market represent a critical step forward. With added clarity and insight, we’re equipping our clients to thrive in today’s retail environment and build long-term success.
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Future of™ Consumer Tech is now available
