Consumer Technology Industry Trends, Data, and Market Insights

AI may dominate the headlines, but it’s far from the only trend shaping the tech industry. Augmented reality (AR) and virtual reality (VR) are making waves, particularly in how consumers interact with products and entertainment. In e-commerce, AR tools are revolutionizing the shopping experience by allowing consumers to "try before they buy" — whether it’s visualizing how a couch fits in their living room or how a pair of glasses looks on their face. Meanwhile, VR is creating immersive entertainment experiences, from virtual concerts to interactive gaming, that are redefining how we engage with content. These technologies aren’t just novelties — they’re reshaping consumer expectations and opening new doors for brands to connect with their audiences.

AI is no longer a futuristic concept — it’s a cornerstone of the tech industry, driving innovation for both brands and consumers. For businesses, AI powers smarter data analysis, streamlines decision-making, and enhances customer experiences through personalization. For consumers, AI is embedded in everyday tools, from voice assistants to recommendation algorithms. But with great power comes great responsibility: consumer sentiment around AI is nuanced, and brands need to carefully consider how they communicate their AI capabilities. What features resonate most with your audience? Is it convenience, security, or transparency? Understanding these preferences can shape not only your product development but also your messaging, ensuring that your AI-driven innovations align with what your customers truly value.

Consumer shopping behaviors in tech are evolving rapidly, and the changes span all generations. While Millennials and Gen Z are often seen as the tech-savvy crowd, Baby Boomers are proving to be active participants in the tech revolution. They’re using technology to research brands, discover new products, and invest in smart home devices like smart TVs and voice-controlled assistants. At the same time, digital health is transforming how consumers approach wellness. Fitness trackers, health monitoring apps, and AI-powered tools are helping people take control of their health in ways that were unimaginable a decade ago. For brands, this means there’s a growing opportunity to cater to consumers who are blending technology with their daily lives, whether it’s for convenience, entertainment, or well-being.

The future of growth in the tech industry lies at the intersection of data, innovation, and consumer understanding. Brands that embrace AI technology, not just as a feature but as a driver of meaningful experiences, will lead the way. It’s also critical to understand the decision-making factors that influence consumer behavior — whether it’s price, sustainability, or ease of use. Omnichannel visibility is no longer optional; consumers expect seamless experiences across every touchpoint, from online research to in-store purchases. By combining these elements — AI-driven innovation, consumer insights, and a unified brand experience — tech brands can position themselves for success in 2026 and beyond.