THE SINGLE SOURCE OF TRUTH FOR

Consumer Technology

Many tech products have a critical role in daily life. Now is the time to focus on true innovation matched to consumer needs.

Circana covers the U.S. consumer technology industry in the markets that matter most to your bottom line, with precision and granularity you can’t get anywhere else. We understand the features, brands, retailers, promotions, and store-level insights having the biggest impact on trends and purchases.

Our data is recognized as the industry standard for reporting key share metrics. You can pinpoint areas of opportunity using our superior analytic solutions. Our deep industry expertise provides the data-driven insights needed to navigate the competitive technology market.

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Industry Experts

Paul Gagnon

Vice President, Industry Advisor, Consumer Technology

Expert Bio

“TVs are one of the most mature and highly adopted pieces of consumer technology, and the quest to upgrade to bigger screens and better experiences drives the replacement cycle core to the category. Many of the other home entertainment categories center around trends in the TV business, from streaming media players to wall-mounts and home theater products. The TV market is competitive with brands and retailers vying for share while trying to preserve historically thin margins. But changes to the streaming business model offer innovative new sources of revenue.”

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INDUSTRY RANKING

Data Spotlight

PCs, TVs, and Headphones Lead Tech Sales; Mobile Phones Drop in Rank

The top three sales leaders are Total PCs, TV, and Stereo Headphones. Stereo Headphones and Tablets & e-readers each moved up one rank, while Mobile Phones dropped two spots, driven by a substantial -29.3% sales decline. Most other categories maintained their rankings, with Cell Phone Accessories and Mobile Power seeing modest growth of 3.7% and 4.7% respectively.