Industries
Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company
Resources
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Featured Insight:
How To Fix Data Gaps for Your Marketing Campaign
Marketers are feeling consistent and growing pressure to justify ad spend. Improving how your data is collected, organized, and analyzed can help improve both the efficacy of your budget and your ability to communicate goals and progress with other teams. With budgets getting tighter, you and your team might be asked to justify budgets on a near-on-demand basis...
Media Solutions That Drive Real Outcomes
Circana’s media measurement and targeting solutions empower brands to
go beyond surface-level metrics. We help you understand the true impact of your media investments using verified sales data and omnichannel insights. Our approach enables smarter targeting, real-time optimization, and clear attribution, so you can make data-driven decisions that accelerate demand and prove ROI.
Blog
Marketing Mix Modeling (MMM) is a powerful solution for brands aiming to drive long-term, incremental growth. By analyzing current marketing tactics and linking them to key performance indicators, such as sales or other business outcomes, Marketing mix modeling provides actionable insights that help optimize marketing investments.
Why Circana Media Solutions?
Target Real Buyers
Circana helps you reach high-intent audiences—not just casual browsers—by leveraging advanced data and targeting capabilities.
Measure True Impact
We go beyond vanity metrics like clicks to measure actual sales and demand, giving you a clearer picture of campaign performance.
Connect Online to Offline
Our solutions prove how digital media drives in-store and offline results, helping you justify and optimize your media spend.
What You Get
Precision Targeting
Reach the right audience at the right time with data-driven targeting strategies.
Sales Attribution
Understand which channels and tactics are driving real revenue—not just engagement.
Omnichannel Insights
Get a unified view of performance across digital and physical touchpoints.
Real-Time Optimization
Adjust campaigns on the fly using live demand signals and performance data.
Why Clients Love Working with Our Media Solutions
“Every time I see things like this it further reinforces the decision why we chose Circana. You’re working on and developing things that are highly relevant and needed.”
- CPG Beauty, Analytics and Insights Lead
"This is what we’ve been trying to achieve for 5-10 years, as close to a real-time mix as possible."
- CPG Beauty, Analytics and Insights Lead
“I like the simple UI. There is a lot of simple language on each screen. Getting my team up to speed on this tool wouldn’t be a leap to show them this.”
- Home and Healthcare, Sr. Analytics Manager
