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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

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SOLUTION

Survey

Power your survey insights using verified purchase behavior.

Samples are based on actual purchasing behavior, providing more accurate and actionable results.

Access samples based on known purchasing behavior

Access complete samples based on known channel and purchasing behavior

Simplify your work and increase your speed to insights

Explain and anticipate peoples' choices

Join more than 7,000 clients and partners worldwide

How Survey Works

Companies often lack the resources or time to get in-depth buyer feedback about their brand or the competition. And evolving consumer behaviors make it harder than ever to remain relevant.

See what your customers say through the lens of what they do. Our survey research is based on actual omnichannel purchasing behavior in connection with the right panels, Scan Panel and Receipt Panel, to provide accurate results you can act on right away.

Complete Sample

Survey the right buyers every time based on known purchasing behavior.

Technology Enabled

Simplify your work and increase your speed to insights with In-the-Moment Survey and Guided Survey.

Value Creation

Bring consumer perspective to critical business decisions and the boardroom with Circana’s deep expertise linking attitudes to behavior.

Not sure what's right for you? We can help.

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Want to know more?

FAQs

Featured Products

From fast feedback to deep dives, our survey portfolio is agile and comprehensive to power your insights

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Segmentation

TARGETING + ACTIVATION

  • Who are my consumers or shoppers?

  • How do I grow their purchases?

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Strategy

BRAND UNDERSTANDING

  • How are products used?

  • How can I effectively compete?

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Journey

OMNICHANNEL + IN THE MOMENT

  • How do I influence buying?

  • Why am I gaining or losing sales?

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Optimization

WHAT IF + HOW HIGH

  • How can I improve my offer?

  • How much does that grow sales?

Client Testimonials

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Connect with Us

Contact us to find out how we can help your brand increase sales and market share, make better predictions, and increase profit. 


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