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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
Does Liquid Data Go grow with my needs?
Yes it does, in two ways. Firstly, there are a range of additional and premium options that you can simply add to your Liquid Data Go account at any time. This includes additional categories or geographies, through to advanced pricing, media audiences, loyalty, and more. Secondly, since it’s also from Circana, we can also help you move onto a whole new level when you’re ready. We already work with 7,000 of the leading brands and retailers across the world.
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Consumer
Survey
What people say and what they buy don’t always align. Circana Survey Solutions bridge that gap. By combining verified purchase behaviors with survey tools, we help you uncover what people think, what they do, and why so you can better predict and respond to their decision-making process.
Value Creation
Bring consumer voices to critical business decisions and the boardroom with Circana’s deep expertise linking attitudes to actions.
Real-time Feedback
Capture authentic, immediate attitudes and opinions from verified buyers.
Complete Sample
Access the right shoppers every time based on known channel and purchasing behavior.
Join more than 7,000 clients and partners worldwide
Find the Right Fit with Our Wide Range of Survey Solutions
Segmentation and Activation
Answer questions like: Who are my consumers or shoppers? How do I grow their purchases?
Brand Strategy
Answer questions like: How are products used? How can I effectively compete?
Buyer Journey Mapping
Answer questions like: How do I influence buying? Why am I gaining or losing sales?
Product Optimization
Answer questions like: How can I improve my offer? How much would that grow sales?
How Top Performing Brands Use Circana’s Survey Solutions
Survey shoppers others can’t using verified purchase data. With Circana’s Survey Solutions, you’ll uncover the link between what consumers think versus what they buy.
Survey Use Cases
For Marketing
In-the-Moment Surveys from Circana offer the most effective way of capturing people’s authentic, immediate attitudes and opinions. See the most accurate insights right at the point of purchase based on our in-app receipt capture technology, delivering an abbreviated pop-up survey to our engaged receipt panelists.
For Branding
Stand out on the shelf, in cart, and in mind. Brand Perception Guided Survey pairs Circana’s robust survey knowledge and capabilities with Circana's Receipt Panel to deliver a turnkey solution that’s tailored to your research needs. Understand what makes your brand unique in your category, and how your marketing and merchandising reflect your brand’s promise.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Schedule a Demo
Get to Know Circana’s Full Suite of Consumer Data
