Survey

What people say and what they buy don’t always align. Circana Survey Solutions bridge that gap. By combining verified purchase behaviors with survey tools, we help you uncover what people think, what they do, and why so you can better predict and respond to their decision-making process.

Value Creation

Bring consumer voices to critical business decisions and the boardroom with Circana’s deep expertise linking attitudes to actions.

Real-time Feedback

Capture authentic, immediate attitudes and opinions from verified buyers.

Complete Sample

Access the right shoppers every time based on known channel and purchasing behavior.

Join more than 7,000 clients and partners worldwide

Find the Right Fit with Our Wide Range of Survey Solutions

Segmentation and Activation

Answer questions like: Who are my consumers or shoppers? How do I grow their purchases?

Brand Strategy

Answer questions like: How are products used? How can I effectively compete?

Buyer Journey Mapping

Answer questions like: How do I influence buying? Why am I gaining or losing sales?

Product Optimization

Answer questions like: How can I improve my offer? How much would that grow sales?

How Top Performing Brands Use Circana’s Survey Solutions

Survey shoppers others can’t using verified purchase data. With Circana’s Survey Solutions, you’ll uncover the link between what consumers think versus what they buy.

Survey Use Cases

For Marketing

In-the-Moment Surveys from Circana offer the most effective way of capturing people’s authentic, immediate attitudes and opinions. See the most accurate insights right at the point of purchase based on our in-app receipt capture technology, delivering an abbreviated pop-up survey to our engaged receipt panelists.

For Branding

Stand out on the shelf, in cart, and in mind. Brand Perception Guided Survey pairs Circana’s robust survey knowledge and capabilities with Circana's Receipt Panel to deliver a turnkey solution that’s tailored to your research needs. Understand what makes your brand unique in your category, and how your marketing and merchandising reflect your brand’s promise.

How You'll Grow with Circana's Complete Data

Confidence

Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.

Collaboration

Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.

Control

Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.

Consistency

Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.