In this session, we explore what’s ahead for UK SMEs in the second half of 2025. From shifting consumer behaviors to rising costs and new regulations, the economic landscape is challenging—but it presents several opportunities.

Learn how innovation and distribution can power your growth, and why expanding your reach is more critical than ever.

You’ll gain insights on:

·      Key economic signals impacting SME performance

·      The effect of cost-of-living and regulatory pressures

·      Why distribution is the key to staying competitive

·      Turning innovation into real market impact

Whether you're building momentum or scaling up, this session offers practical strategies to help your brand grow smarter in H2 2025.

Alex Lawrence

Speaker:

Alex Lawrence

Senior Strategic Insights Director, Circana

Alex Lawrence is the Senior Strategic Insights Director for Circana’s UK CPG business vertical. With over 15 years at Circana, Alex spent the bulk of that time as the Account Leader for Circana’s UK P&G business. Prior to joining Circana, Alex held roles at Acxiom, Claritas, Spectra and notably at Scottish Courage as the UK’s Marketing Information Manager. He holds a Masters Degree in Strategic Marketing Management from Kingston University.