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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

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Behind the Wrapper

Go Behind the Scenes of Leading CPG Brands

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Discover the stories behind your favorite consumer packaged goods brands with the new online mini-series sponsored by Circana, “Behind the Wrapper.”

This series offers a unique behind-the-scenes look at how CPG brands are made, leveraging Circana's data to tell compelling stories and drive brand awareness and customer engagement.

Watch the trailer for “Behind the Wrapper,” an exciting new online mini-series sponsored by Circana. This innovative series provides an exclusive glimpse into the production processes of leading CPG brands, showcasing how Circana's data insights bring these stories to life. Get ready to be inspired and engaged by the fascinating world of consumer goods.

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