While demand remains resilient, shoppers are taking a more deliberate approach to spending, with value extending beyond price to include quality, convenience, and experiences that reduce stress.

Download Circana's 2026 U.S. Holiday Purchase Intentions Report to learn:

• How holiday spending expectations compare with last year

• Why planned spending is becoming more competitive

• How shoppers are redefining value

• The growing influence of social media and AI on purchase decisions

• What retailers and brands should expect this holiday season