Industries
Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company
Resources
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Consumer
National Eating Trends
Circana’s NET solution captures in-the-moment reporting of everything consumers eat and drink — at home and away. With a robust, census-weighted sample across all age groups, NET panel data delivers unmatched insight into food and beverage consumption for your brand.
130,000+ Occasion Days
All day behaviors captured every day of the year for over 1.8M+ occasions of foods and beverages annually.
25,000+ Respondents
Each year, our respondents report over 600,000 consumption occasions.
100% U.S. Consumption
Continuous collection captures the habits of every age group and situation in the U.S.
Join more than 7,000 clients and partners worldwide
Discover the Core Features of NET Solution For Your Brand
Gain Real-time Insights into Consumption Behaviors
NET data services are designed to enable up-to-date reporting of consumption occasions, whether in or away from home. With this platform, you can go beyond supermarket scanner and purchase panel data for a comprehensive view of food and beverage consumption habits. NET data services help you:
Strengthen your marketing strategies based on who, what, where, when, why, and how your products are consumed.
Understand what situations are critical for consumers to use your products, and where they are underdeveloped.
Refine targeting with profiles of consumers who actually eats your products, and your competitors’ products, not just who purchases them.
Improve success rate and speed of new product development with deep insight into your consumers’ unique consumption habits and behaviors.
A Nationwide Snapshot of Food and Beverage Habits Year-Round
With NET panel data, you’ll have access to every eating occasion, every day of the year, which allows you to:
Monitor All Occasions: Explore detailed insights on more than 1.8 million eating occasions annually, over 130,000 occasion days, and all food and beverage categories.
Track All Consumers: See the most accurate view of consumer behavior with more than 25,000 respondents annually, covering 100% of U.S. consumption, weighted against census for a total view.
Understand All Habits: Discover over 40 years of continuous data collection capturing the habits of every age group, from infants to adults, item uses and sources, and all situations.
Your Trusted Source for Evolving Food and Beverage Trends
In a world where consumers increasingly call the shots, it has never been more important to keep tabs on the food and beverage trends shaping the industry. No one knows more about how people eat and drink than Circana. For decades, we’ve been a definitive source of information on food and beverage consumption, whether at home or away from home. We track consumer behavior, attitudes, and usage motivators – from diet and nutrition to shopping habits and brand awareness — to help you solve your biggest business challenges.
NET Solution Use Cases
Marketers
Develop winning product positioning and promotional strategies, from promotional tie-ins to co-marketing opportunities, that speak to your consumers’ needs. Inform your marketing strategies with insight into the emerging consumer health trends that matter most.
Brand and Product Owners
Improve the speed and success of new products by assessing category drivers, refining consumer targets, and quickly identifying white space opportunities. Understanding the choices your consumers make is the start to a successful strategy.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with National Eating Trends
Learn More About Circana's Other Consumer Measurement Solutions
