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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Consumer
National Eating Trends
Circana ’s NET solution captures in-the-moment reporting of everything consumers eat and drink — at home and away. With a robust, census-weighted sample across all age groups, NET panel data delivers unmatched insight into food and beverage consumption for your brand.
130,000+ Occasion Days
All day behaviors captured every day of the year for over 1.8M+ occasions of foods and beverages annually.
25,000+ Respondents
Each year, our respondents report over 600,000 consumption occasions.
100% U.S. Consumption
Continuous collection captures the habits of every age group and situation in the U.S.
Join more than 7,000 clients and partners worldwide
Discover the Core Features of NET Solution For Your Brand
Gain Real-time Insights into Consumption Behaviors
NET data services are designed to enable up-to-date reporting of consumption occasions, whether in or away from home. With this platform, you can go beyond supermarket scanner and purchase panel data for a comprehensive view of food and beverage consumption habits. NET data services help you:
Strengthen your marketing strategies based on who, what, where, when, why, and how your products are consumed.
Understand what situations are critical for consumers to use your products, and where they are underdeveloped.
Refine targeting with profiles of consumers who actually eats your products, and your competitors’ products, not just who purchases them.
Improve success rate and speed of new product development with deep insight into your consumers’ unique consumption habits and behaviors.
A Nationwide Snapshot of Food and Beverage Habits Year-Round
With NET panel data, you’ll have access to every eating occasion, every day of the year, which allows you to:
Monitor All Occasions: Explore detailed insights on more than 1.8 million eating occasions annually, over 130,000 occasion days, and all food and beverage categories.
Track All Consumers: See the most accurate view of consumer behavior with more than 25,000 respondents annually, covering 100% of U.S. consumption, weighted against census for a total view.
Understand All Habits: Discover over 40 years of continuous data collection capturing the habits of every age group, from infants to adults, item uses and sources, and all situations.
Your Trusted Source for Evolving Food and Beverage Trends
In a world where consumers increasingly call the shots, it has never been more important to keep tabs on the food and beverage trends shaping the industry. No one knows more about how people eat and drink than Circana. For decades, we’ve been a definitive source of information on food and beverage consumption, whether at home or away from home. We track consumer behavior, attitudes, and usage motivators – from diet and nutrition to shopping habits and brand awareness — to help you solve your biggest business challenges.
NET Solution Use Cases
Marketers
Develop winning product positioning and promotional strategies, from promotional tie-ins to co-marketing opportunities, that speak to your consumers’ needs. Inform your marketing strategies with insight into the emerging consumer health trends that matter most.
Brand and Product Owners
Improve the speed and success of new products by assessing category drivers, refining consumer targets, and quickly identifying white space opportunities. Understanding the choices your consumers make is the start to a successful strategy.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with National Eating Trends
Learn More About Circana's Other Consumer Measurement Solutions
