Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
BUSINESS PERFORMANCE
Understand Your Performance.
Know Your Market Position.
Strengthen your market position and accelerate growth with insights into business performance, competitive benchmarks, and high-potential opportunities. With Circana’s trusted, census-based POS data, you can uncover what’s working, where to win, and how to grow.
15% more market coverage for a broader, more accurate view of your category and performance.
Enhanced visibility from MULO+, the largest expansion of the total U.S. universe since 2011.
Cross-channel reads across beauty, club, dollar, mass, grocery, and online pure-play retailers.
Turn Performance Data Into Growth Decisions
From market and retailer performance to product-level drivers and distribution opportunities, our insights give you the clarity needed to target the biggest upside and prioritize actions that deliver impact.
Product Performance Drivers
Identify product winners, laggards, and performance levers to prioritize actions based on impact.
Rank SKUs by sales, share, growth, velocity; highlight top/bottom performers.
Uncover product performance levers: distribution, price/mix, promo lift, feature/display, assortment.
Trace historical patterns and competitive benchmarks.
Market and Retailer Performance
Track topline performance and competitive position by region and retailer, so you can target the biggest upside.
Rank retailer performance by product sales, share, velocity and profitability.
Get a snapshot of growth/decline and core KPIs (units, dollars, share, velocity, margin) vs. previous periods and key competitors.
Spot near-term movement – week-over-week trends tied to seasonality, events, promo cadence.
Understand longer-term trajectory – 2-year and 5-year quarterly trends revealing structural shifts.
Opportunity Sizing
Quantify opportunity dollars from expanding distribution.
Identify and prioritize retailers with the largest distribution opportunities.
Size opportunity for expanding distribution breadth and depth.
Pinpoint measures to tell a compelling sales narrative for distribution growth.
