CPG & Retail
Metrics Explained

Shows the percent of total store sales volume where a product is available.

Shows the percentage of store sales volume where a product is promoted.

Shows the percent price reduction from the regular price.

Shows the percentage of sales volume sold with trade or promotional support.

Share of total sales generated under promotional conditions.

Shows the percentage of stores that carry the product.

Refers to advertising and commercial expenses for brand promotion.

Average number of distinct items on shelf across stores.

Shows the numeric difference between two values.

Shows the dollar amount reduced from the regular price.

The current statistical or business model used for planning or forecasting.

Total sales volume of stores, used to weight distribution and reach.

Weeks where the product had any promotional support such as feature, display, or price cut.

The set of SKUs a retailer offers in a category.

Items likely to be discontinued or lose space.

A product feature used for filtering and analysis.

Average number of items purchased per trip.

Average number of distinct items on shelf across stores.

Average number of distinct items that sold across stores.

The price paid for a product during a specific time period.