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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
% Discount
Shows the percent price reduction from the regular price.
Definition
Percent Discount measures how much the price is reduced during a promotion compared to the regular price.
How to Calculate
Subtract the promoted price from the regular price, divide by the regular price, then multiply by 100.
Why it Matters
It helps you understand the depth of discount and its impact on margins and sales.
Key Advantages
Supports pricing decisions and promotion planning.
Example
If the regular price is $5 and the sale price is $4, the discount is 20 percent.
Use it to
Quantify price reduction relative to regular price to standardize depth across banners and packs. Select depths that meet margin guardrails and align with proven demand thresholds.
