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We measure demand so our clients understand where they have risks and opportunities.

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Analyze sales performances across channels.

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See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

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THE SINGLE SOURCE OF TRUTH FOR

Gasoline Consumption

Our Motor Fuels Index has over 40 years of tracking gasoline purchase behaviors and trends to offer unmatched insights.

The U.S. motor fuels industry has changed tremendously over the last twenty years, as nontraditional retailers have entered the competitive landscape. The pandemic caused a significant, and in many cases, permanent change to what, when, and where many consumers drive in a typical week.

We help our clients and retail partners understand consumer mindset around gasoline purchase behaviors. Purchase decisions go beyond just price. Station location, brand loyalty, and incentives play a key role. More recently, the pandemic-driven shift in mobility patterns has caused many of our clients to completely reexamine their entire go-to-market approach.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Nathan Shipley

Nathan Shipley

Executive Director, Industry Analyst Automotive

"The rush-hour commute has been replaced by short trips close to home and road trips for a long weekend getaway, all while consumers fulfil their 9-to-5 obligations. Driving-based recreation is at an all-time high, with over one-third of consumers owning a boat, RV, ATV, or other motorized equipment. We’ve tossed traditional thinking about mobility out the window to help our clients reframe thinking about their future."
Track Your Share
Know Your Customer
Understand Consumer Behavior
Understand Consumer Attitudes

With our best-in-class data, you can:

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source: 

Point of Sale (POS) Data

Consumers Are Trading Down and DIYing Their Auto Maintenance, Reports Circana 

Apr 23, 2025

Insights in Action

There are 20 million more vehicles in the aftermarket ‘sweet spot’ — those beyond their original warranty — than there were in 2020. Older cars mean more maintenance activity, but the cost of that maintenance can add up fast, leading consumers to find ways to save, including taking on some of it themselves.

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