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Industry Rankings

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Get the latest rankings, measurements and insights, powered by Liquid AI.

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Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

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Download our weekly U.S. consumer packaged goods sector monitoring report.

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Consumer insights and buying trends.

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The holidays are approaching quickly and so are the decisions about what’s cooking! 🤔 🍽️

Key Insights

📦 Circana data shows that 23% of those celebrating Christmas plan to order some pre-cooked or ready-to-serve items, while 9% will outsource their entire holiday meal.

From homemade classics to convenient options, holiday meals are evolving with consumer preferences.

So ... Homemade?

Or premade?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Suggested solutions

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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THE SINGLE SOURCE OF TRUTH FOR

Gasoline Consumption

Our Motor Fuels Index has over 40 years of tracking gasoline purchase behaviors and trends to offer unmatched insights.

The U.S. motor fuels industry has changed tremendously over the last twenty years, as nontraditional retailers have entered the competitive landscape. The pandemic caused a significant, and in many cases, permanent change to what, when, and where many consumers drive in a typical week.

We help our clients and retail partners understand consumer mindset around gasoline purchase behaviors. Purchase decisions go beyond just price. Station location, brand loyalty, and incentives play a key role. More recently, the pandemic-driven shift in mobility patterns has caused many of our clients to completely reexamine their entire go-to-market approach.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with

Gasoline Consumption Industry Experts

Nathan Shipley

Nathan Shipley

Executive Director, Industry Analyst Automotive

"The rush-hour commute has been replaced by short trips close to home and road trips for a long weekend getaway, all while consumers fulfill their 9-to-5 obligations. Driving-based recreation is at an all-time high, with over one-third of consumers owning a boat, RV, ATV, or other motorized equipment. We’ve tossed traditional thinking about mobility out the window to help our clients reframe thinking about their future."

Drive Gasoline Consumption Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

Track Your Share
Know Your Customer
Understand Consumer Behavior
Understand Consumer Attitudes

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source: 

Point of Sale (POS) Data

Tips on Reducing Return Rates and Maximizing Sales from Rundown Inventory

6 Jan 2026

Insights in Action

The results of inefficient inventory management extend beyond the cost of a good. Such challenges introduce operational and financial burdens that can severely impact a company’s bottom line and market standing.

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Featured Solutions for Gasoline Consumption Brands

Circana offers tailored solutions for every corner of the gasoline consumption industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new serum’s hero ingredient resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.

Unsure where to begin? Browse our solutions

SOLUTION

Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.

SOLUTION

Complete Market™ solution gives robust POS measurement for in-store & online sales, with fulfillment type breaks & UPC details across CPG.

SOLUTION

Marketing Mix solutions reveal incremental strategy impact, quantify uncertainty, and optimize ROI levers for confident ad budgeting.

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Still not sure? Take the 1-min quiz

Discover What’s New in the Gasoline Consumption Industry

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Speak to an expert

Find out how we can help your brand grow more. Fill out the form and we will get right back to you.

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