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We measure demand so our clients understand where they have risks and opportunities.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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NCSolutions (NCS) has joined Circana!
With this acquisition, Circana expands its media capabilities to help clients better plan, target, measure, and optimize media investments across channels... read more
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THE SINGLE SOURCE OF TRUTH FOR
Gasoline Consumption
Our Motor Fuels Index has over 40 years of tracking gasoline purchase behaviors and trends to offer unmatched insights.
The U.S. motor fuels industry has changed tremendously over the last twenty years, as nontraditional retailers have entered the competitive landscape. The pandemic caused a significant, and in many cases, permanent change to what, when, and where many consumers drive in a typical week.
We help our clients and retail partners understand consumer mindset around gasoline purchase behaviors. Purchase decisions go beyond just price. Station location, brand loyalty, and incentives play a key role. More recently, the pandemic-driven shift in mobility patterns has caused many of our clients to completely reexamine their entire go-to-market approach.
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Industry Experts
"The rush-hour commute has been replaced by short trips close to home and road trips for a long weekend getaway, all while consumers fulfill their 9-to-5 obligations. Driving-based recreation is at an all-time high, with over one-third of consumers owning a boat, RV, ATV, or other motorized equipment. We’ve tossed traditional thinking about mobility out the window to help our clients reframe thinking about their future."
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
16 Jul 2025
Insights in Action
Retail media is booming, with ad spending set to exceed $100B by 2029. Brands tapping into Retail Media Networks (RMNs) and purchase-based targeting are seeing up to 6x higher ROI than traditional methods. Our new framework, outlines five steps for maximizing campaign results: identify growth signals, target high-potential segments, expand reach using product attributes, tailor messaging across channels, and adapt to retailer dynamics.
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