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We measure demand so our clients understand where they have risks and opportunities.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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For emerging and mid-market brands that need powerful market, retailer, and consumer insights.



SOLUTION
Supply Chain Data Platform
Transform your inventory and supply chain challenges into opportunities
Unprecedented demand and supply challenges continue to add complexity to an already-complicated supply chain. You need a data platform that ingests, harmonizes, and visualizes critical data so you can make the right decisions. Our supply chain solutions provide comprehensive data analysis and streamlined insights with granularity and precision. Understand your supply chain at every level, improve forecasting and replenishment rates, enhance retailer collaboration, and mitigate risks caused by disruptions.
See disparate data within hours of receipt
Help prevent out-of-stocks before they occur
Minimize overstocks and markdowns
Optimize store operations labor
Join more than 7,000 clients and partners worldwide
Prevent Disruptions and Optimize Inventory Management With Circana’s Supply Chain Solutions
Analyze Your Retailer Data With a Unified Platform
Circana’s supply chain solutions show all your retailer data in a singular view so you can easily identify trends and opportunities across your enterprise and individual retailers. By integrating your critical data with our analytics platform, you can accelerate decision-making. Our globally scaled supply chain solutions help you prevent out-of-stocks before they occur and understand your inventory performance down to the individual product and retailer.
Make Supply Chain Decisions Faster With AI-driven Data Analysis
You can benefit from our platform, which has proven success with hundreds of global retailers and manufacturers, addressing near real-time needs like on-shelf availability, forecasting and replenishment, service-level tracking, inventory management, new product distributions, phantom inventory detection, and more. With our platform, you can connect data assets and accelerate decision-making to respond to new opportunities faster.
Uncover Opportunities and Mitigate Supply Chain Disruptions
Our scalable solutions help you optimize, standardize, and automate business processes to monitor return, maximize impact, and understand the value of actions. With our tools, you can see the effect of different strategies and decisions based on retailer data. By addressing supply chain disruptions and on-shelf availability issues with data-backed strategies, you can prevent lost sales and uncover new opportunities.

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Featured Products

Supply Chain Solutions
On Shelf Availability
Keep every shelf stocked and every customer happy. On Shelf Availability gives you real-time visibility into every item and every store, with AI-powered alerts that help your teams act quickly to fix issues before they impact sales. Reduce disruptions, minimize risk, and deliver a seamless shopping experience across digital and physical shelves.


Gain Deeper Insights Into Supply Chain Optimization

Improve Collaboration Between Retailers and Manufacturers
If you’re a retailer, sharing your supply chain data with suppliers is just the starting point. It gives them access — but not always in a clear context. This is where collaboration programs with a shared platform shine — when you give your suppliers not only the numbers, but also the tools and reference points they need to act. That could mean using consistent report templates, setting shared goals, or building in two-way communication right in the platform.
And when reports fit into your existing workflows, your team gets the full value of your data — without extra work.

Understand the Consumer Impact on Your Supply Chain
Looking at supply chain data alone only tells part of the story. With Circana, you can connect store-level performance with real consumer behavior insights — from loyalty programs to household purchases, surveys, and more. This gives you a clearer view of why products move (or don’t), so you can tell the difference between a launch that fell short in execution and one that shoppers simply aren’t interested in.
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Complexity into Clarity
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