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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Solutions

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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Make better strategic decisions.

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Liquid Data Go

ROI Calculator 

For emerging and mid-market brands that need powerful market, retailer, and consumer insights.

Designed exclusively for small CPG businesses. 

Curated best practice reports and guided analysis.

Answering the most pressing business questions.

Critical data and analytics for a single source of truth. 

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SOLUTION

Supply Chain Data Platform

Transform your inventory and supply chain challenges into opportunities

Unprecedented demand and supply challenges continue to add complexity to an already-complicated supply chain. You need a data platform that ingests, harmonizes, and visualizes critical data so you can make the right decisions. Our supply chain solutions provide comprehensive data analysis and streamlined insights with granularity and precision. Understand your supply chain at every level, improve forecasting and replenishment rates, enhance retailer collaboration, and mitigate risks caused by disruptions.

See disparate data within hours of receipt

Help prevent out-of-stocks before they occur

Minimize overstocks and markdowns

Optimize store operations labor

Join more than 7,000 clients and partners worldwide

Prevent Disruptions and Optimize Inventory Management With Circana’s Supply Chain Solutions

Analyze Your Retailer Data With a Unified Platform

Circana’s supply chain solutions show all your retailer data in a singular view so you can easily identify trends and opportunities across your enterprise and individual retailers. By integrating your critical data with our analytics platform, you can accelerate decision-making. Our globally scaled supply chain solutions help you prevent out-of-stocks before they occur and understand your inventory performance down to the individual product and retailer.

Make Supply Chain Decisions Faster With AI-driven Data Analysis

You can benefit from our platform, which has proven success with hundreds of global retailers and manufacturers, addressing near real-time needs like on-shelf availability, forecasting and replenishment, service-level tracking, inventory management, new product distributions, phantom inventory detection, and more. With our platform, you can connect data assets and accelerate decision-making to respond to new opportunities faster.

Uncover Opportunities and Mitigate Supply Chain Disruptions

Our scalable solutions help you optimize, standardize, and automate business processes to monitor return, maximize impact, and understand the value of actions. With our tools, you can see the effect of different strategies and decisions based on retailer data. By addressing supply chain disruptions and on-shelf availability issues with data-backed strategies, you can prevent lost sales and uncover new opportunities.

Not sure what's right for you? We can help.

Featured Products

Supply Chain Solutions

On Shelf Availability

Keep every shelf stocked and every customer happy. On Shelf Availability gives you real-time visibility into every item and every store, with AI-powered alerts that help your teams act quickly to fix issues before they impact sales. Reduce disruptions, minimize risk, and deliver a seamless shopping experience across digital and physical shelves.

On Shelf Availability

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Improve Collaboration Between Retailers and Manufacturers

If you’re a retailer, sharing your supply chain data with suppliers is just the starting point. It gives them access — but not always in a clear context. This is where collaboration programs with a shared platform shine — when you give your suppliers not only the numbers, but also the tools and reference points they need to act. That could mean using consistent report templates, setting shared goals, or building in two-way communication right in the platform.


And when reports fit into your existing workflows, your team gets the full value of your data — without extra work.

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Understand the Consumer Impact on Your Supply Chain

Looking at supply chain data alone only tells part of the story. With Circana, you can connect store-level performance with real consumer behavior insights — from loyalty programs to household purchases, surveys, and more. This gives you a clearer view of why products move (or don’t), so you can tell the difference between a launch that fell short in execution and one that shoppers simply aren’t interested in.

Client Testimonials

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Want to know more?

FAQs

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We’ll Show You How to Transform
Complexity into Clarity


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