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Track business performance against key competitors at every stage of the product lifecycle.

SOLUTION AREAS

Market Solutions

Benchmark sales against the market.

Consumer Solutions

Learn who buys, what, and why with panel data.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTION AREAS

Innovation Solutions

Continuously identify growth.

Marketing Solutions

With up to 9x ROI on your media investments.

Analytics Solutions

Deliver 5% sales growth on average.

Supply Chain Solutions

Recover 5 - 8% of sales usually lost to OOS.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

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Blog

New strategies and tactics.

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Circana's official announcements.

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Circana in the press.

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Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

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Supply Chain Data Solution

Transform Your Inventory and Supply Chain Challenges Into Opportunities

Unprecedented demand and supply challenges continue to add complexity to an already-complicated supply chain. You need a solution that ingests, harmonizes, and visualizes critical data so you can make the right decisions. Our supply chain solutions provide comprehensive data analysis and streamlined insights with granularity and precision. Understand your supply chain at every level, improve forecasting and replenishment rates, enhance retailer collaboration, and mitigate risks caused by disruptions.

See disparate data within hours of receipt

Help prevent out-of-stocks before they occur

Minimize overstocks and markdowns

Optimize store operations labor

Join more than 7,000 clients and partners worldwide

Prevent Disruptions and Optimize Inventory Management With Circana’s Supply Chain Solutions

Uncover Opportunities and Mitigate Supply Chain Disruptions

Our scalable solutions help you optimize, standardize, and automate business processes to monitor return, maximize impact, and understand the value of actions. With our tools, you can see the effect of different strategies and decisions based on retailer data. By addressing supply chain disruptions and on-shelf availability issues with data-backed strategies, you can prevent lost sales and uncover new opportunities.

Make Supply Chain Decisions Faster With AI-driven Data Analysis

You can benefit from our solutions, which have proven success with hundreds of global retailers and manufacturers, addressing near real-time needs like on-shelf availability, forecasting and replenishment, service-level tracking, inventory management, new product distributions, phantom inventory detection, and more. With our solutions, you can connect data assets and accelerate decision-making to respond to new opportunities faster.

Analyze Your Retailer Data In a Single View

Circana’s supply chain solutions show all your retailer data in a singular view so you can easily identify trends and opportunities across your enterprise and individual retailers. By integrating your critical data with our Liquid Data® platform, you can accelerate decision-making. Our globally scaled supply chain solutions help you prevent out-of-stocks before they occur and understand your inventory performance down to the individual product and retailer.

Gain Deeper Insights Into Supply Chain Optimization

Supply Chain Management Strategies

Consumer behavior plays a significant role in supply chain management. Understanding how your consumers are interacting with your products, the root causes of sudden surges in demand, and your product lifecycles is paramount to making the right decisions regarding replenishment rates.

Supply Chain Disruptions

Supply chain disruptions can be logistical nightmares for suppliers, manufacturers, and retailers. To mitigate risk, each of these groups needs access to accurate data and a flexible, customized platform that uncovers inventory shortages and how they should be addressed.

Unlock Growth Opportunities with a Supply Chain Solution

Liquid Supply Chain

See across retailers to spot supply risks before they hurt your business. The Liquid Supply Chain™ solution delivers fast, harmonized insights that reveal inventory gaps, low supply days, and store-level issues early so you can focus on driving action, not reconciling data. Stay ahead of problems and protect sales with a clearer, faster view of your supply chain.

On-Shelf Availability

Keep every shelf stocked and every customer happy. Our On-Shelf Availability solution gives you real-time visibility into every item and every store, with AI-powered alerts that help your teams act quickly to fix issues before they impact sales. Reduce disruptions, minimize risk, and deliver a seamless shopping experience across digital and physical shelves.

On-Shelf Availability

Learn how to make faster decisions across your supply chain

Improve Collaboration Between Retailers and Manufacturers

If you’re a retailer, sharing your supply chain data with suppliers is just the starting point. It gives them access — but not always in a clear context. This is where collaboration programs with a shared platform shine — when you give your suppliers not only the numbers, but also the tools and reference points they need to act. That could mean using consistent report templates, setting shared goals, or building in two-way communication right in the platform.


And when reports fit into your existing workflows, your team gets the full value of your data — without extra work.

Understand the Consumer Impact on Your Supply Chain

Looking at supply chain data alone only tells part of the story. With Circana, you can connect store-level performance with real consumer behavior insights — from loyalty programs to household purchases, surveys, and more. This gives you a clearer view of why products move (or don’t), so you can tell the difference between a launch that fell short in execution and one that shoppers simply aren’t interested in.

Client Testimonials

Circana’s Supply Chain Case Studies

A leading CPG company successfully mitigates out-of-stocks, saving millions in annualized lost sales

CPG

On-shelf Availability

A leading consumer packaged goods company suffered frequent out-of-stocks across its diaper portfolio, leading to on-shelf availability challenges. After investigating, the manufacturer uncovered a discrepancy in its diaper sales forecasts with a key retailer. The manufacturer sought to strengthen its partnership with the retailer by using data to demonstrate how out-of-stocks were caused by the disparity, and to show the dollar impact of lost sales resulting from the out-of-stocks.
Flavor that delivers: How garlic parmesan wings drove growth for both manufacturer and retailer

Food and Beverage

Liquid Data Collaborate

A leading consumer packaged goods company suffered frequent out-of-stocks across its diaper portfolio, leading to on-shelf availability challenges. After investigating, the manufacturer uncovered a discrepancy in its diaper sales forecasts with a key retailer. The manufacturer sought to strengthen its partnership with the retailer by using data to demonstrate how out-of-stocks were caused by the disparity, and to show the dollar impact of lost sales resulting from the out-of-stocks.
How integrated data saved shelf space and cut shrink

CPG

Liquid Data Collaborate

A leading consumer packaged goods company suffered frequent out-of-stocks across its diaper portfolio, leading to on-shelf availability challenges. After investigating, the manufacturer uncovered a discrepancy in its diaper sales forecasts with a key retailer. The manufacturer sought to strengthen its partnership with the retailer by using data to demonstrate how out-of-stocks were caused by the disparity, and to show the dollar impact of lost sales resulting from the out-of-stocks.
A leading personal care brand boosts sales by optimizing holiday inventory

CPG

On-shelf Availability

A leading consumer packaged goods company suffered frequent out-of-stocks across its diaper portfolio, leading to on-shelf availability challenges. After investigating, the manufacturer uncovered a discrepancy in its diaper sales forecasts with a key retailer. The manufacturer sought to strengthen its partnership with the retailer by using data to demonstrate how out-of-stocks were caused by the disparity, and to show the dollar impact of lost sales resulting from the out-of-stocks.
Supply chain: Protecting against out-of-stocks

CPG

Supply Chain

A leading consumer packaged goods company suffered frequent out-of-stocks across its diaper portfolio, leading to on-shelf availability challenges. After investigating, the manufacturer uncovered a discrepancy in its diaper sales forecasts with a key retailer. The manufacturer sought to strengthen its partnership with the retailer by using data to demonstrate how out-of-stocks were caused by the disparity, and to show the dollar impact of lost sales resulting from the out-of-stocks.
Retailer successfully navigates supply chain gap
A regional supermarket chain needed help predicting opportunities when a supply chain shutdown made its leading hummus brand unavailable.

Food and Beverage

Supply Chain

Insights support category and supply chain collaboration to address inventory shortages
A leading supermarket chain observed poor in-stock conditions for its front-end gum and mints. Initial reviews by the supply chain team did not indicate inventory or supply constraint. The category team wanted to understand if sales had improved, causing shipments to lag increased consumer demand.

Food and Beverage

Measurement

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