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SOLUTIONS
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Resources
60%
are already changing habits and budgeting for holidays, led by younger consumers and families.
Holiday Intentions Report 2026
Holiday planning started well before the first sale. See how early planning is shaping what shoppers buy this season.
Download Circana’s free 2026 U.S. Holiday Purchase Intentions Report today.
Company
Suggested solutions
CASE STUDY
A leading personal care brand boosts sales by optimizing holiday inventory
Snapshot
SOLUTION AREA
Supply Chain
SOLUTION
On-shelf Availability
INDUSTRIES
CPG
CLIENT
Manufacturer
The Objective
A leading personal care brand wanted to optimize sales and reduce excess inventory for its holiday gift packs since they are not replenished during the postseason.
The Solution
By improving the accuracy of seasonal gift pack forecasting, the personal care brand worked with a retailer to optimize seasonal sales. Using Circana’s data at the store, item, and day level, the brand analyzed last season’s performance and missed sales from out-of-stocks.
The Results
Based on this analysis, the brand provided store-level recommendations to the retailer for better order forecasting. As a result, the retailer increased its orders during an eight-week seasonal period and grew incremental sales by millions compared to the prior year.
+50%
Increased orders from the retailer
+$3.8M
Incremental sales
Ready to apply this to your business?
Optimize inventory to capture peak-season demand and maximize sales. Let’s talk!
