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CASE STUDY
A leading personal care brand boosts sales by optimizing holiday inventory
Snapshot
SOLUTION AREA
Supply Chain
SOLUTION
On-shelf Availability
INDUSTRIES
CPG
CLIENT
Manufacturer
The Objective
A leading personal care brand wanted to optimize sales and reduce excess inventory for its holiday gift packs since they are not replenished during the postseason.
The Solution
By improving the accuracy of seasonal gift pack forecasting, the personal care brand worked with a retailer to optimize seasonal sales. Using Circana’s data at the store, item, and day level, the brand analyzed last season’s performance and missed sales from out-of-stocks.
The Results
Based on this analysis, the brand provided store-level recommendations to the retailer for better order forecasting. As a result, the retailer increased its orders during an eight-week seasonal period and grew incremental sales by millions compared to the prior year.
+50%
Increased orders from the retailer
+$3.8M
Incremental sales
