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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Resources
Suggested solutions
CASE STUDY
A leading personal care brand boosts sales by optimizing holiday inventory
Snapshot
SOLUTION AREA
Supply Chain
SOLUTION
On-shelf Availability
INDUSTRIES
CPG
CLIENT
Manufacturer
The Objective
A leading personal care brand wanted to optimize sales and reduce excess inventory for its holiday gift packs since they are not replenished during the postseason.
The Solution
By improving the accuracy of seasonal gift pack forecasting, the personal care brand worked with a retailer to optimize seasonal sales. Using Circana’s data at the store, item, and day level, the brand analyzed last season’s performance and missed sales from out-of-stocks.
The Results
Based on this analysis, the brand provided store-level recommendations to the retailer for better order forecasting. As a result, the retailer increased its orders during an eight-week seasonal period and grew incremental sales by millions compared to the prior year.
+50%
Increased orders from the retailer
+$3.8M
Incremental sales
Ready to apply this to your business?
Optimize inventory to capture peak-season demand and maximize sales. Let’s talk!
