According to Circana’s OmniMarket™ Integrated Fresh data for the week of November 2-9, 2025, dollar sales of whole turkeys hit $41,404,334, up 1.4% over the same period last year...

‘Twas the night before Thanksgiving and all through the nation, people gathered for a pre-celebration. At least, recent data from Circana shows that Thanksgiving Eve has become an occasion of its own.

Circana’s research shows that 43% worry that food will not come out as planned when they are entertaining their guests. Filling plates is another concern, with 27% stressed about having enough food to go around...

 Circana, LLC today reported that Canada’s total prestige beauty industry grew by +4% in dollar sales and +3% in units sold from January through September 2025, versus the same period last year – with growth in both metrics across all major categories. While overall momentum has moderated from the record-setting gains of recent years, the fragrance and hair segments continued to outperform the market and gain share.

The beauty industry had a really stellar third quarter and, in fact, the growth rate has ramped up when we compare the past three quarters of 2025, which bodes well stepping into the holiday season. Beauty is in a position to shine this holiday, with one-third of consumers planning to gift beauty products — a meaningful increase from last year...

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG.

Consumers appear nimble as they bend and stretch their ability to purchase amid an abundance of headwinds hitting their wallets. But the struggle to exceed last October’s soft comps resulting from pre-election distraction makes it clear that their resiliency is being tested heading into the core holiday shopping period.

This year, 38% of consumers report that they are looking for deals for Thanksgiving meal items before the holiday week. That number is even higher (45%) among younger consumers in the Gen Z and younger millennial age groups.

Holiday out-of-stocks can have a lasting effect, causing more damage than lost sales. In fact, 40% of consumers would go to a different retailer or website when faced with out-of-stocks this season.

With an average purchase price of £8.54  per toy (Year to date September), collectibles tap into the joy economy, giving shoppers affordable ways to celebrate fandom and community. The collectibles category is a social-media favourite thanks to unboxing and reveal culture that fuels engagement and repeat purchases. We’re expecting this trend to continue into 2026 and beyond.

Although 89% of foods and beverage for at-home Thanksgiving dinners are sourced from retail stores, Circana expects that 11% of Thanksgiving meals will include items purchased from a foodservice operator, including side dishes, desserts, and even pre-cooked birds.

A key concept for understanding current consumer behavior is what Marshal Cohen, Chief Retail Advisor at Circana, calls the "invisible inflation period." This describes a state where consumers are fully aware that prices have increased, but this awareness hasn't yet translated into a significant pullback in their overall spending.

Today’s consumer is more focused on planning and prioritizing on their quest for value. Getting an earlier start on holiday shopping gives them more control and choice when it comes to making a purchase decision, rather than feeling the pressure of filling a last-minute need.

The U.S. consumer, and their willingness to absorb tariffs, will be the key factor shaping Q4 performance. The toy industry has a unique advantage and tends to be resilient in turbulent times as toys serve as emotional anchors for families, offering joy and a welcome distraction in our lives. The industry also benefits from trends like adult self-gifting, nostalgia, and digital wellness – factors that are expected to influence holiday purchases.

U.S. households spent $4.5 billion on candy during the four-week lead-up to last Halloween — stockpiling sweets for trick-or-treaters and sneaking a few pieces for themselves.

These cookbook subject trends suggest that consumers are seeking an accessible and personalized home baking experience that balances indulgence with practicality. People are baking for pleasure and for skill-building while balancing wellness and dietary requirements. Emotional fulfillment and creating meaningful experiences also play a role.

The volatility of consumers is evident in their feelings about the holiday shopping season, which means the flow of the 2025 holiday shopping season will be less predictable. While consumer spending to date has demonstrated resilience, final retail holiday results will be greatly influenced by the timing of everything from promotions to the news of the day.

Retail spending is holding steady, as the consumer continues to demonstrate their resilience, but the ways in which they are making purchases is changing rapidly. When core retail shopping periods become altered, it becomes clear that things are out of sync between retail and the consumer.

The slow start to the back-to-school season, and the early shifts in purchase behavior highlight the consumer’s current spending concerns

Thanksgiving is a cherished U.S. holiday. It’s also the second-largest food holiday of the year, and in 2023 it contributed $2.4 billion...