- Circana
- Oct 28, 2025
- 1 min read
Updated: Nov 25, 2025
Discover how U.S. shoppers are planning and spending this holiday season.
The 2025 holiday retail season will be defined by practicality, early planning, and digital convenience. Our report, 2025 U.S. Holiday Purchase Intentions, reveals what’s driving consumer behavior — from price sensitivity and mobile shopping to social media influence and gifting trends.
Key Insights Inside
Spending is up 3%: Shoppers are planning to spend more this year despite economic uncertainty.
Growth areas: Beauty, tech, and home categories lead, while apparel and toys face challenges.
Earlier start to shopping: Nearly one-half of shoppers plan to buy before Thanksgiving.
Influencer impact: 60% of those following influencers are likely to purchase based on their recommendations.
Price conscious: Value, free shipping, and deals remain top priorities for consumers.
Why It Matters
With consumers balancing rising prices, political uncertainty, and a desire for holiday escape, brands and retailers must adapt fast. This report helps you understand how to connect with shoppers, time your promotions, and align your assortments to capture share this season.
