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Economic pressures. Technological evolution. Consumers’ changing tastes. The home, housewares, and small appliance industries must make sense of it all — which is no small feat.

To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the home industry based on best-in-class point-of-sale and consumer data.

We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

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Industry Experts

Joe Derochowski

Vice President, Home and Home Improvement Industry Advisor

Expert Bio

“As Dorothy said in 'The Wizard of Oz', ‘there’s no place like home.’ The hybrid life has made us more home-centric and has created a new set of needs to solve and new routines for daily life. This has made home one of the growing industries since and will provide the next set of opportunities for the rest of the decade as the increasing population hits key life moments for home.”

Kristin Hornberger

Executive Vice President and Practice Leader Home and Health and Wellness

Expert Bio

“Consumer appetite for elevated experiences is increasing, and we’re seeing that manifest in homecare through a growth in scented products, from scented cleaning and laundry products to scented trash bags and even pet care.”

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INDUSTRY RANKING

Data Spotlight

Portable Beverageware, Cookware, and Food Storage Lead Home Category Sales

No changes in rankings were observed among the top 10 home categories for the latest 4-week period.

Portable Beverageware, Cookware, and Food Storage remain the top 3 leaders. All categories experienced sales declines versus the prior period, with Cookware (-5.2%) and Laundry Organization (-4.6%) seeing the most substantial drops. Despite these declines, the overall category hierarchy remains unchanged.

Source: Circana, Liquid AI™,

March, 2025

Data Source:

Point of Sale (POS) Data

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