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THE SINGLE SOURCE OF TRUTH FOR
Home
Economic pressures. Technological evolution. Consumers’ changing tastes. The home, housewares, and small appliance industries must make sense of it all — which is no small feat.
To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the home industry based on best-in-class point-of-sale and consumer data.
We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.
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Industry Experts
“As Dorothy said in 'The Wizard of Oz', ‘there’s no place like home.’ The hybrid life has made us more home-centric and has created a new set of needs to solve and new routines for daily life. This has made home one of the growing industries since and will provide the next set of opportunities for the rest of the decade as the increasing population hits key life moments for home.”
“Consumer appetite for elevated experiences is increasing, and we’re seeing that manifest in homecare through a growth in scented products, from scented cleaning and laundry products to scented trash bags and even pet care.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Portable Beverageware, Cookware, and Food Storage Lead Home Category Sales
In the latest 4-week period, Portable Beverageware, Cookware, and Food Storage remain the top 3 leaders in the Home industry, holding steady at ranks 1, 2, and 3 respectively. No changes in rankings were observed across all categories compared to the prior period. Notably, Home Utility Cleaning Tools and Cookware posted substantial sales growth, up 5.6% and 4.9% versus the previous period.
Source: Circana, Liquid AI™,
February, 2025
Data Source:
Point of Sale (POS) Data
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