THE SINGLE SOURCE OF TRUTH FOR

Home

Economic pressures. Technological evolution. Consumers’ changing tastes. The home, housewares, and small appliance industries must make sense of it all — which is no small feat.

To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the home industry based on best-in-class point-of-sale and consumer data.

We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

Join more than 7,000 clients and partners worldwide

It all starts with our

Industry Experts

Joe Derochowski

Vice President, Home and Home Improvement Industry Advisor

Expert Bio

“As Dorothy said in 'The Wizard of Oz', ‘there’s no place like home.’ The hybrid life has made us more home-centric and has created a new set of needs to solve and new routines for daily life. This has made home one of the growing industries since and will provide the next set of opportunities for the rest of the decade as the increasing population hits key life moments for home.”

Kristin Hornberger

Executive Vice President and Practice Leader Wellness, Beauty, and Homecare

Expert Bio

“Consumer appetite for elevated experiences is increasing, and we’re seeing that manifest in homecare through a growth in scented products, from scented cleaning and laundry products to scented trash bags and even pet care.”

With our best-in-class data, you can:

Assess Key Market Trends

Improve Business Planning

Develop Effective Promotion Strategies

Prepare New Product Innovations

INDUSTRY RANKING

Data Spotlight

Home Category Sales: Top Leaders Hold Steady, Food Storage and Food Preservation See Strong Growth

The top 3 leaders remain unchanged: Portable Beverageware (rank 1), Cookware (rank 2), and Food Storage (rank 3). No changes in rankings occurred across the top 9 categories. Food Storage and Food Preservation posted notable sales growth, up 5.5% and 5.7% respectively versus the prior period.

Dinnerware and Beverageware experienced slight declines, while Kitchen Tools moved up one spot to rank 10. The market remains stable with modest positive momentum in select categories.

Source: Circana, Liquid AI™,

August, 2025

Data Source:

Point of Sale (POS) Data

See Industry Rankings