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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Innovation
Consumer Decision Tree
Get a true picture of how shoppers buy with Circana’s Consumer Decision Tree (CDT) solution, supported by real point-of-sale (POS) data. See what drives loyalty, which features influence decisions, and how you compare to competitors so you can tell a stronger story at retail.
Comprehensive
Use real shopper data to build a clear category story that highlights what matters most and why consumers come back.
Actionable
See which product features matter most to shoppers so you can choose the right mix to increase sales and improve the shopping experience.
Integrated
Connected with dynamic POS data to help you launch products more effectively and shape smarter retail strategies.
Join more than 7,000 clients and partners worldwide
CDT Drive Category-specific Strategic Narratives
Discover How Shoppers Make Decisions
Circana’s Consumer Decision Tree solution helps you understand your customers' journey for choosing products in your category. On our platform, you can see which features, like brand, size, or flavor, matter most to your shoppers and how loyal they are to each one. This gives you a clear view of what drives purchase decisions and where your products stand.
Guide Your Category, Shelf, and Sales Strategy
With real shopper behavior and POS data, our Consumer Decision Tree solution shows where your products win, overlap, or fall short. You can use these insights to optimize your shelf strategy, strengthen your sales pitch, and identify white space for innovation opportunities, all while customizing your approach to each retailer or channel. With the integration of POS data, users can identify sales, distribution, and velocity trends across a wide range of channels and accounts to generate retailer-specific insights.
A Trusted Leader in Shopper-centric Analytics
Circana is a proven leader in helping brands and retailers turn shopper behavior into a competitive advantage. With decades of experience, advanced machine learning models, and unmatched POS integration, Circana’s Consumer Decision Tree solution goes beyond surface-level insights. This innovative solution gives you a clear, data-backed view of how consumers shop in your category. Our CDT solution empowers you and your team to make faster, smarter decisions that drive growth.
How Top Brands Use Circana’s CDT
For Retailers
Get a clearer view of how shoppers browse and buy in your stores’ categories. This interactive tool helps you build better shelf layouts, spot the products that drive loyalty, and figure out how to adjust placement or assortment for a smoother shopping experience.
For Category Managers
Use our Consumer Decision Trees solution to see how shoppers actually make decisions in your category. With POS-backed data, you’ll understand which features matter most — like brand, format, size, or flavor — so you can focus on the right products, spot channel gaps, and build an open-to-buy blueprint that prioritizes the right product segments.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Start Using Consumer Decision Tree
Learn More About Circana’s Innovation Solutions
