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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Innovation
Consumer Decision Tree
Get a true picture of how shoppers buy with Circana’s Consumer Decision Tree (CDT) solution, supported by real point-of-sale (POS) data. See what drives loyalty, which features influence decisions, and how you compare to competitors so you can tell a stronger story at retail.
Comprehensive
Use real shopper data to build a clear category story that highlights what matters most and why consumers come back.
Actionable
See which product features matter most to shoppers so you can choose the right mix to increase sales and improve the shopping experience.
Integrated
Connected with dynamic POS data to help you launch products more effectively and shape smarter retail strategies.
Join more than 7,000 clients and partners worldwide
CDT Drive Category-specific Strategic Narratives
Discover How Shoppers Make Decisions
Circana’s Consumer Decision Tree solution helps you understand your customers' journey for choosing products in your category. On our platform, you can see which features, like brand, size, or flavor, matter most to your shoppers and how loyal they are to each one. This gives you a clear view of what drives purchase decisions and where your products stand.
Guide Your Category, Shelf, and Sales Strategy
With real shopper behavior and POS data, our Consumer Decision Tree solution shows where your products win, overlap, or fall short. You can use these insights to optimize your shelf strategy, strengthen your sales pitch, and identify white space for innovation opportunities, all while customizing your approach to each retailer or channel. With the integration of POS data, users can identify sales, distribution, and velocity trends across a wide range of channels and accounts to generate retailer-specific insights.
A Trusted Leader in Shopper-centric Analytics
Circana is a proven leader in helping brands and retailers turn shopper behavior into a competitive advantage. With decades of experience, advanced machine learning models, and unmatched POS integration, Circana’s Consumer Decision Tree solution goes beyond surface-level insights. This innovative solution gives you a clear, data-backed view of how consumers shop in your category. Our CDT solution empowers you and your team to make faster, smarter decisions that drive growth.
How Top Brands Use Circana’s CDT
For Retailers
Get a clearer view of how shoppers browse and buy in your stores’ categories. This interactive tool helps you build better shelf layouts, spot the products that drive loyalty, and figure out how to adjust placement or assortment for a smoother shopping experience.
For Category Managers
Use our Consumer Decision Trees solution to see how shoppers actually make decisions in your category. With POS-backed data, you’ll understand which features matter most — like brand, format, size, or flavor — so you can focus on the right products, spot channel gaps, and build an open-to-buy blueprint that prioritizes the right product segments.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Start Using Consumer Decision Tree
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