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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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CONSUMER SURVEYS

Understand Motivations and Choices.
Power Innovation.

Bridge the gap between what buyers say and what they do using custom surveys combined with verified purchase data. Validate new ideas and products for successful launches, uncover shopper motivations and barriers to boost conversion, and diagnose lost buyer and attrition drivers to inform effective retention strategies.

Verified omnichannel sample powered by a panel of up to 200,000 validated buyers.

Rapid feedback cycles with responses delivered in seven days or less.

Easy, integrated access to survey setup and results directly within Unify+.

Get Real Buyer Answers in Days

Accelerate decision-making with fast, actionable consumer insights. Choose from proven templates or create a custom survey tailored to your business needs.

Custom Survey Format

Run your own custom survey for specific business needs. Choose from an array of predefined questions and answer choices that fit nearly any industry, category, or channel.

Preconfigured Templates

Ready-to-use survey frameworks help you move fast — whether you want to test early‑stage concepts, map the path to purchase, or understand perception shifts and attrition drivers.

Ready to Unlock Survey Insights?

View all solutions that

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