Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
Analytics
Growth Consulting
More than strategy, Growth Consulting is a managed service that acts as an extension of your team, delivering tailored growth plans and hands-on support to bring category and brand strategies to life.
Realistic Actionable Strategies
You’ll get pragmatic tactics that not only prioritize key opportunities but also provide clear, practical steps for activation.
Speed-to-Impact Growth & ROI
Our direct access to proprietary data lets us deliver fast, high-ROI category roadmaps — no waiting for lengthy data agreements or transfer times.
Partner-Led Working Style
We collaborate with you to develop P&L recommendations that are both financially sound and embraced by your executives.
Join more than 7,000 clients and partners worldwide
Realizing Your Growth Potential, Together
Accelerated Results, Without the Wait
You get faster access to insights and strategic guidance — no long data contracts or delays — so you can start seeing impact sooner.
Smarter Strategies, Backed by Better Data
You’ll tap into Circana’s Point-of-Sale (POS), panel, e-commerce, on-premise, in-store, RSI supply chain, out-of-stocks, social listening, thought leadership, and other external data types to spot opportunities others miss.
Hands-Expertise That Drives Real Outcomes
You’ll work side by side with experienced consultants specializing in CPG, retail, general merchandise, food service, and media industries. They’ll bring proven methodologies, including Circana’s strategic framework to drive sustained, profitable growth across every category you own.
Our Consultants Act Fast, So You Can Grow Faster
We already have the premium competitive data in-house, so we’ll bring you up to speed on how to best align with shopper needs and market opportunities.
Growth Consulting Use Cases
Manufacturers
Want to know why your brand won — or lost — last year? We help you identify real drivers behind performance so you can repeat success, defend your share, and remain dominant in each category.
CPG and GM Retailers
Not every growth opportunity is worth chasing. We help you prioritize the ones that matter most — based on impact, feasibility, and how well they fit your broader goals.
Private Equity & Corporate Development
Make smarter bets before and after the deal. From target scans to post-close value creation, we bring the data and expertise to size opportunities, reduce risk, and accelerate returns.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Schedule a Price and Promotion Demo with Circana
See how Circana’s data‑driven insights and analytics can accelerate your growth strategy. Book a demo to explore how our experts help optimize pricing, assortment, forecasting, and performance planning.
Learn More About Other Circana’s Solutions
You can’t operate effectively in the present without a clear view of what’s ahead. When you’re planning with blind spots — siloed data, narrow forecasts, or short-term thinking — it’s easy to miss emerging risks and opportunities. Our Future of™ services give you a data-driven outlook for the next three years, combining market predictions, consumer insights, and expert analysis to help you act with clarity today and prepare to innovate for tomorrow.
Circana’s Complete Why™ analytic solution delivers AI-enabled sales driver insights quickly, enabling rapid responses in dynamic, competitive markets. With fast, flexible, and statistically robust insights, businesses can move beyond surface-level metrics to fully understand what’s really driving sales performance.
