Industries
Solutions
We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
FEATURED
With Circana, You Can.
Resources
CASE STUDY
Circana's Growth Consulting provides a trusted partnership for a private equity firm looking to acquire new brands
Snapshot
SOLUTION AREA
Innovation
SOLUTION
Growth Consulting
INDUSTRIES
Foodservice
CLIENT
Manufacturer
The Challenge
A PE firm was looking to acquire a poultry brand. It required due diligence in terms of the brand’s retail and foodservice performance compared to the poultry brand’s competitors.
Insights
Circana’s analysis uncovered challenges to moving the brand into a new aisle in grocery due to direct story delivery constraints. The snacking brand exceeded velocity and dollar sales thresholds in the drug channel. Circana recommended targeting specific channels with relevant pack sizes when placing the brand in a new category aisle.
The Results
Circana made channel- and UPC-specific recommendations for aisle placement and uncovered an opportunity to change aisle placement in drug to increase category velocity.
