Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
CASE STUDY
Circana's Growth Consulting provides a trusted partnership for a private equity firm looking to acquire new brands
Snapshot
SOLUTION AREA
Innovation
SOLUTION
Growth Consulting
INDUSTRIES
Foodservice
CLIENT
Manufacturer
The Challenge
A PE firm was looking to acquire a poultry brand. It required due diligence in terms of the brand’s retail and foodservice performance compared to the poultry brand’s competitors.
Insights
Circana’s analysis uncovered challenges to moving the brand into a new aisle in grocery due to direct story delivery constraints. The snacking brand exceeded velocity and dollar sales thresholds in the drug channel. Circana recommended targeting specific channels with relevant pack sizes when placing the brand in a new category aisle.
The Results
Circana made channel- and UPC-specific recommendations for aisle placement and uncovered an opportunity to change aisle placement in drug to increase category velocity.
