Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
CASE STUDY
Circana's Growth Consulting provides a trusted partnership for a private equity firm looking to acquire new brands
Snapshot
SOLUTION AREA
Innovation
SOLUTION
Growth Consulting
INDUSTRIES
Foodservice
CLIENT
Manufacturer
The Challenge
A PE firm was looking to acquire a poultry brand. It required due diligence in terms of the brand’s retail and foodservice performance compared to the poultry brand’s competitors.
Insights
Circana’s analysis uncovered challenges to moving the brand into a new aisle in grocery due to direct story delivery constraints. The snacking brand exceeded velocity and dollar sales thresholds in the drug channel. Circana recommended targeting specific channels with relevant pack sizes when placing the brand in a new category aisle.
The Results
Circana made channel- and UPC-specific recommendations for aisle placement and uncovered an opportunity to change aisle placement in drug to increase category velocity.
