Circana has been recognized as a Representative Vendor in the Gartner ® Market Guide for Retail Forecasting, Allocation and Replenishment Solutions for the first time. This report helps retail supply chain leaders understand the must-have capabilities, market direction and vendors in the space while highlighting where AI/ML can drive further performance improvements.

Circana was listed as a representative vendor in the Forrester Tech TideTM: Retail AI and Automation, Q1 2024. The report highlights maturity and business value across various technology categories that support critical retail initiatives to support retail leaders in their strategic investment decisions. Circana is highlighted in the section on Retail Planning Platforms which are given a “High” value rating due to their ability to show data in real-time and integrate with e-commerce and extended aisle data.

Circana is named a Strong Performer in The Forrester Wave™: Retail Planning Platforms, Q4 2023. Circana was selected as one of the top 13 to be included in this prestigious report. At Circana, we consider this recognition of the direction retail planning is headed and the importance of retailer and supplier collaboration. Circana had the highest possible scores in Deployment Options, Scalability, Aggregate Demand Forecast, Partner Ecosystem and Pricing Flexibility & Transparency.