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We measure demand so our clients understand where they have risks and opportunities.

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Analyze sales performances across channels.

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Consumption — in and away from home.

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Analyst Reports

Get a third-party trusted view on solving the challenges that matter most to your business.
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Apr 24, 2024

Gartner® Market Guide for Retail Forecasting, Allocation and Replenishment Solutions

Circana has been recognized as a Representative Vendor in the Gartner ® Market Guide for Retail Forecasting, Allocation and Replenishment Solutions for the first time. This report helps Retail Supply Chain leaders understand the must-have capabilities, market direction and vendors in the space while highlighting where AI/ML can drive further performance improvements.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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Feb 14, 2024

The Forrester Tech Tide™: Retail AI and Automation, Q1 2024

Circana was listed as a representative vendor in the Forrester Tech TideTM : Retail AI and Automation, Q1 2024. The report highlights maturity and business value across various technology categories that support critical retail initiatives to support retail leaders in their strategic investment decisions. Circana is highlighted in the section on Retail Planning Platforms which are given a “High” value rating due to their ability to show data in real-time and integrate with e-commerce & extended aisle data.

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Nov 28, 2023

The Forrester Wave™: Retail Planning Platforms, Q4 2023

Circana is named a Strong Performer in The Forrester Wave™: Retail Planning Platforms, Q4 2023. Circana was selected as one of the top 13 to be included in this prestigious report. At Circana, we consider this recognition of the direction retail planning is headed and the importance of retailer and supplier collaboration. Circana had the highest possible scores in Deployment Options, Scalability, Aggregate Demand Forecast, Partner Ecosystem and Pricing Flexibility & Transparency.

The Forrester Wave™: Retail Planning Platforms, Q4 2023, George Lawrie, Nov 28, 2023

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