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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Test and Control
With Circana’s Test and Control solution, you can quantify the sales impact of in-store changes by comparing store groups using our detailed, store-level POS data. This solution empowers you to make data-driven rollout decisions with unmatched speed, accuracy, and AI-powered insights.
Reduce Errors
This solution has built-in guardrails and error-handling features to improve the success of your rollout.
10% Sales Lift
Our modeling methodology isolates the sales lift by controlling for the noise from price, distribution, and promotion differences between test and control stores.
Fast Implementation
Circana’s tool has built-in store-level POS data access via our Unify+® platform, allowing clients to easily and quickly set up a test without extracting data from a separate data source and then uploading it.
Join more than 7,000 clients and partners worldwide
Support Rollout Decisions With Fast, Flexible, and Accurate Results
Self-serve Test Design With Circana’s Unify+
Circana’s self-serve Test and Control solution offers a fast setup and execution to run unlimited tests with a user-friendly, intuitive interface. Your brand can define test and control store groups with a few clicks to measure impact, eliminate lengthy custom studies, and accelerate decision-making.
Integrate Your POS Data With AI-enabled Insights
Circana’s store-level POS data is trusted across the industry for its granularity and accuracy. You can use results data, which includes local market share context, to understand what changed and why, enabling your brand to make more informed and strategic actions.
Confidently Test, Learn, and Win
Circana’s Test and Control solution blends proven testing expertise, advanced analytics, and highly detailed store-level data so you can precisely measure the impact of your in-store changes. With our AI-powered, self-service platform, you’ll gain rapid, scalable insights to make smarter, data-driven decisions. By incorporating current local market share context, you’ll see real industry results, helping you reduce risk and confidently execute every rollout.
How Top Brands Use Circana’s Test and Control
For Retailers
Quickly and confidently evaluate pricing, placement, and merchandising decisions using AI-powered insights. Backed by store-level data and automated test design, our Test and Control solution provides detailed insights to drive continuous improvement across your locations.
For Manufacturers
Say goodbye to time-consuming, ad-hoc, in-market studies that lack scale. The self-serve Test and Control platform delivers fast results and unlimited tests across thousands of stores. Powered by Circana’s reliable store-level data and built-in market context, you can confidently test changes to your products, prices, and shelves in real time to maximize your budget.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Schedule a Test and Control Demo
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