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Resources

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry.

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Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

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Webinars

FEATURED

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OmniGrowth Playbook: Leveraging E-commerce to Accelerate 2026 Growth

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Top Trends in Fresh: Shopping Restructured

2026 Media Trends: Five Media Catalysts Shaping What's Next

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Insights Hub

FEATURED

Retail Media Strategy: Trends, Insights, and What’s Next

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Private Label Brand Insights and Strategies

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Eating Patterns in America: Understanding Today’s Dynamic Food and Beverage Landscape

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Series

Blog Shopper Series: Unpredictable Shoppers. Predictable Success.

A Collective View of Global Beauty Market Trends

Industries

Industry Rankings

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Get the latest rankings, measurements and insights, powered by Liquid AI™.

Industry Rankings

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Measure Demand

Track business performance against key competitors at every stage of the product lifecycle.

SOLUTIONS

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Accelerate Demand

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTIONS

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Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid AI

Answer the most pressing business questions.

Liquid Data Go

Designed for small CPG businesses.

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth.

Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Join the

Future of Media

Movement

It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together.

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Complete Market

Pokémon was the

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Complete Market

More Quick Insights

Company

Nielsen's Marketing Mix is now part of Circana's Measurement Solutions

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NCSolutions is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you.

With our advanced targeting, optimization, measurement, and clean room solutions, you can maximize every media dollar you spend, improve your advertising ROI, and get more clarity about your consumers.

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