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Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
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Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTION AREAS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTION AREAS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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INTRODUCING
Emiri
Your digital teammate in Unify+™
What's Emiri?
Emiri™ is your digital teammate in Unify+™. It’s so easy to use! Just speak or type your question, and Emiri does the heavy lifting, sifting through the data to answer your questions in minutes – so you can spend more time looking forward and less time looking backward.
Adding Emiri is a smart move.
Here's why:
AI
Emiri is your first step into the Liquid AI™ solutions suite. Once you see the benefits, there are other packages you can try.
Fast
Emiri quickly queries your existing Circana data, answering questions in minutes with no expertise required.
Easy
Emiri gives you the impact of AI without the disruption of a complicated implementation. It sits within Unify+, so there’s no upheaval for your teams.
Efficient
Emiri boosts efficiency by handling the everyday queries, giving insights teams the time to focus on deeper analysis.
Interested in learning more?
Fill out the form below and one of our client service team will be in touch with you.
Want to know more?
FAQs
What is Emiri?
Emiri is Circana’s conversational AI that uses voice or text to generate automated insights and analysis.
How do I access Emiri?
Emiri is available in the Digital Teammates Panel in Unify+™. Content must be open for the Emiri pane to appear.
How do I know what the measures I am using mean?
Emiri will tell you. Just type in, “What does mean?” Emiri will then define that measure. For example, you can ask, “What does ACV Weighted Distribution mean?” Emiri will give you the definition.
Can I ask questions that use Custom Aggregates and Saved Selections in Emiri?
Yes, you can. As long as you have access to those objects, you can ask questions based on custom objects.
Can I take an analysis I have created using Emiri and save it for future use?
Yes, there is an option to add your results to a report or story.
How do I ask Emiri a question?
Ask a question in Emiri using natural language. You can either type or talk in the Emiri pane to ask a question. For example, you can ask, “How did ice cream sell in Total US?” Emiri will answer your question faster than you could pull the data yourself.
Will Emiri know if I am asking a POS- or Panel-based request if I have access to both?
Based on the type of question asked, Emiri will determine where to pull the data from. If you ask a Panel-based question, Emiri will know to pull data from the Panel model.
Is there training documentation for Emiri?
You can find Emiri Training in Circana University.
Can the Chart Type be changed once a question has been asked?
Yes, type in “Show” and the chart type, or choose Chart Type in the drop-down menu.
Can the layout be changed once a question is asked?
Yes, type “Swap” and select the measures, or choose Layout and swap the measures there.
Will Emiri work with any Circana model?
Emiri currently works with POS and Panel. Other data types are coming soon.
