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Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Industry Rankings

Laptop displaying Circana's Industry Ranks

Get the latest rankings, measurements and insights, powered by Liquid AI.

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Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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Which Thanksgiving Entrée Do You Prefer?

Holiday Prep Mode: ON

This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year. 

So ... Turkey or Ham?

Company

Popular searches

Suggested solutions

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ helps you bring all your data together in one…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Liquid AI

Technology

Liquid AI

Liquid AI™ puts the right information into the right hands at the exact moment decisions are made. It learns from your business, adapts to your strategy, and shifts your organization from reacting to anticipating, freeing teams to focus on what’s next.

Superior Data

AI is only as good as the data it is trained on. Circana is your industry’s data truth-set and has coded attributes for every item.

Robust Science

Algorithms are at the core of AI intelligence. Circana has thousands of analytical models that are tuned for your industry.

Domain Expertise

AI unchecked can produce unreliable or inaccurate results. Circana knows your industry and how you analyze your business.

Join more than 7,000 clients and partners worldwide

The future belongs to those who see it first

AI That Fits Your Business. Not the Other Way Around.

Liquid AI is built for the complexity of custom data. It understands your industry, your clients, and your strategy, delivering intelligence that drives real impact. Continuously learning and adapting, it provides precise, context-aware insights at scale. Liquid AI transforms how knowledge is accessed and acted on, so your organization moves faster and focuses on what’s next. Designed for tailored perspectives, it gives you what matters most: your data, your context, your edge.

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The Power Within Reach

Liquid AI comes to life via Emiri and Brainwave, each designed to tackle various business challenges. Emiri is designed to empower anyone in your organization, no matter the skill level, to unlock insights through natural language, saving you time, enhancing productivity, and elevating decision-making.

Introducing Emiri and Brainwave

Emiri

Business Intelligence for Everyone, Everywhere


In many organizations, critical data remains siloed and accessible only to a select few who are either tasked with distributing it or reliant on others to retrieve it. This creates bottlenecks that slow down decision-making and limit agility.

Emiri breaks down those barriers and puts the power of data in everyone’s hands; no technical skills required. Just ask questions in plain language and get instant, automated insights from even the most complex datasets. No digging. No waiting. Move faster, collaborate smarter, and make confident decisions in the moment.


  • Give everyone a seat at the insights table. Move beyond analyst silos and equip every team member with actionable insights.


  • Stop scheduling your questions. Get answers when they arise, not on someone else’s schedule.


  • Insights in your pocket, not tied to a desk. Access insights wherever work happens through multiple mediums.

Brainwave

Widen the Lens to Analyse Every Corner of your Business Equally


Preparing business reviews, strategic planning and client meetings often demands deep, manual analysis across brands, categories, and accounts – draining time and resources just to understand what happened. This resource-intensive process forces trade-offs, leaving parts of the portfolio behind and slowing strategic alignment.

With Brainwave, we’re changing that. Brainwave transforms this delivering AI-powered data storytelling at scale to analyze your entire portfolio. Built on decades of brand analytics expertise, it adapts to your business, automates analysis and delivers clear narratives – empowering every team to operate from a shared understanding of market dynamics to drive faster alignment and action. No more prioritizing one brand over another. No more starting from scratch.


  • Cut the Busywork. Automate routine workflows so you can zero in on what actually moves the needle.


  • Give every brand a shot at greatness. Don't let account size determine who gets invited to the strategy table.


  • One lens, countless perspectives. Everyone sees the business through a shared frame, even if they focus on different things.

How You'll Grow with Circana's Complete Data

Confidence

Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.

Collaboration

Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.

Control

Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.

Consistency

Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.

Affordable and adaptable
to your growth journey

We make data integration and analytics easy. Our flexible plans are built around your business needs.

Get a Demo

Get More From Data with AI-Driven Technology

The key to sustained long-term measurement and growth is working with data-backed strategies. Get the most out of your data by combining it with Circana’s industry data and using our AI-driven technology to transform that data into clear, actionable decisions.

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Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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