THE SINGLE SOURCE OF TRUTH FOR

Replacement Tires

Offering the most comprehensive sell-out data measurement of the U.S. replacement tires marketplace.

The replacement tires market is in a constant state of change due to an ever-evolving macro landscape. Shifting mobility patterns, aging vehicles, and higher prices leading to trade-down behavior are a few of the disruptive trends facing the industry. Now more than ever, the tires industry needs granular item and market-level data to understand trends and pivot in response.

Our Retail Tracking Service – Replacement Tires provides the most accurate view of the replacement tire market by reporting point-of-sale (POS) data from a panel of retail partners, including tire specialty retailers, mass merchants, warehouses, and e-commerce retailers. This retailer panel offers a comprehensive understanding of market dynamics to engage consumers, partner with retailers, and inspire growth.

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It all starts with

Replacement Tires Industry Experts

Nathan Shipley

Executive Director, Industry Analyst Automotive

Expert Bio

“The retail tires industry has been one of the best performing general merchandise industries tracked by Circana over the last several years. While demand remains high, the rate of price increases across the industry has caused both deferral and trade-down trends. We take these trends, along with factors impacting the broader cost of maintaining an automobile, when working with our clients to understand consumer behavior and what to do about it.”

Drive Tire Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

Compare Geographies

Understand Channels

Identify Winning Attributes

Measure Metrics

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source:

Point of Sale (POS) Data

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Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

6 Feb 2026

Insights in Action

Best Practices to Get Valuable and Accurate Survey Data for Your Brand

When deploying a survey that helps shape business decisions, the questions are as important as the answers. Indeed, the value of survey data is directly proportional to its quality and accuracy. Brands that understand how to design, align, and integrate survey insights within a broader informed context can transform findings into a competitive advantage.

Industry Posts

Featured Solutions for Replacement Tires Brands

Circana offers tailored solutions for every corner of the replacement tire industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.