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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Industries
THE SINGLE SOURCE OF TRUTH FOR
Replacement Tires
Offering the most comprehensive sell-out data measurement of the U.S. replacement tires marketplace.
The replacement tires market is in a constant state of change due to an ever-evolving macro landscape. Shifting mobility patterns, aging vehicles, and higher prices leading to trade-down behavior are a few of the disruptive trends facing the industry. Now more than ever, the tires industry needs granular item and market-level data to understand trends and pivot in response.
Our Retail Tracking Service – Replacement Tires provides the most accurate view of the replacement tire market by reporting point-of-sale (POS) data from a panel of retail partners, including tire specialty retailers, mass merchants, warehouses, and e-commerce retailers. This retailer panel offers a comprehensive understanding of market dynamics to engage consumers, partner with retailers, and inspire growth.
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It all starts with our
Industry Experts
“The retail tires industry has been one of the best performing general merchandise industries tracked by Circana over the last several years. While demand remains high, the rate of price increases across the industry has caused both deferral and trade-down trends. We take these trends, along with factors impacting the broader cost of maintaining an automobile, when working with our clients to understand consumer behavior and what to do about it.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
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