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Industry Rankings

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Get the latest rankings, measurements and insights, powered by Liquid AI.

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Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Which Thanksgiving Entrée Do You Prefer?

Holiday Prep Mode: ON

This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year. 

So ... Turkey or Ham?

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THE SINGLE SOURCE OF TRUTH FOR

Replacement Tires

Offering the most comprehensive sell-out data measurement of the U.S. replacement tires marketplace.

The replacement tires market is in a constant state of change due to an ever-evolving macro landscape. Shifting mobility patterns, aging vehicles, and higher prices leading to trade-down behavior are a few of the disruptive trends facing the industry. Now more than ever, the tires industry needs granular item and market-level data to understand trends and pivot in response.

Our Retail Tracking Service – Replacement Tires provides the most accurate view of the replacement tire market by reporting point-of-sale (POS) data from a panel of retail partners, including tire specialty retailers, mass merchants, warehouses, and e-commerce retailers. This retailer panel offers a comprehensive understanding of market dynamics to engage consumers, partner with retailers, and inspire growth.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Nathan Shipley

Nathan Shipley

Executive Director, Industry Analyst Automotive

“The retail tires industry has been one of the best performing general merchandise industries tracked by Circana over the last several years. While demand remains high, the rate of price increases across the industry has caused both deferral and trade-down trends. We take these trends, along with factors impacting the broader cost of maintaining an automobile, when working with our clients to understand consumer behavior and what to do about it.”

With our best-in-class data, you can:

Compare Geographies
Understand Channels
Identify Winning Attributes
Measure Metrics

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source: 

Point of Sale (POS) Data

Top 10 Books

13 Nov 2025

Insights in Action

In October, escapist titles sit alongside heavy non-fiction as consumers seek both distraction from difficult times and engagement with difficult truths.

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Featured Solutions

SOLUTION

Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.

SOLUTION

Complete Market™ solution gives robust POS measurement for in-store & online sales, with fulfillment type breaks & UPC details across CPG.

SOLUTION

Marketing Mix solutions reveal incremental strategy impact, quantify uncertainty, and optimize ROI levers for confident ad budgeting.

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