Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTION AREAS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTION AREAS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company
Resources
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Up and Running in a Few Weeks — We’ll Handle the Setup
Improve Decision-Making for Retailers
Retailers have to make countless decisions. Ideally, you want those decisions to be backed by data and to be measured incrementally. Knowing exactly how each decision you made for your brand led to incremental ROI is essential to long-term growth and in creating recurring processes of using data to drive decisions. Through Liquid Data Engage solution, you have access to unmatched technology that can quickly turn data into insights. Our platform leverages our data and deep industry knowledge so that you can be confident in the decisions you make.
Enhance Collaboration with Your Suppliers
Liquid Data Engage solution makes it easy to get everyone on the same page by not only sharing your data with your suppliers but also sharing customized reporting. When you and your suppliers are all seeing the same picture, it makes it possible to operate more efficiently and ensure you are working toward the same objectives.
POS, Loyalty, and Supply Chain Data – All in One Place
Turn Every Shopper into a Loyal Customer
Unlock the full potential of your customer data. Engineered to decode shopper behavior and elevate retention strategies. From identifying new, lapsed, and growth shoppers to segmenting by lifetime value, price sensitivity, and promotional responsiveness, retailers can personalize engagement and boost loyalty. With AI-infused insights and dynamic segmentation, you can turn unpredictable shopper behavior into predictable success.
Make Every Category Decision Count
Drive category growth with precision and deliver deep analytics across pricing, promotion, assortment, and private label performance. Optimize every lever of category strategy, ensuring every shelf decision is backed by data.
Convert Audience Insights into Marketing Power
Maximize media ROI and transform audience data into high-impact campaigns. From syndicated and custom audience creation to simplified measurement and activation, retailers can reach the right consumers at the right time.
Keep Products Flowing and Shelves Stocked
Streamline operations and reduce waste with better inventory visibility and performance monitoring. Track in-stock rates, store and DC efficiency, and supply chain bottlenecks. With built-in intelligence and benchmarking, retailers can proactively manage logistics, improve availability, and ensure seamless product flow from warehouse to shelf.
Technology
Liquid Data Engage
Liquid Data Engage solution is a turnkey, collaborative solution built for retailers. It integrates your data assets and delivers curated insights with actionable recommendations to support customer-centric strategies. Powered by Circana’s Liquid Data® technology, it provides consistent, scalable insights and a visually intuitive experience.
Tackle Critical Issues
Get the insights you need to take on your biggest challenges — from inflation and customer loyalty to supply chain issues and media performance.
Unified Ecosystem
Liquid Data Engage solution brings all your data together in one place and gives you AI-powered insights with clear next steps to help you build smarter, customer-focused strategies.
Prioritize What Matters
Building this on your own takes major time and resources. With Liquid Data Engage solution, you tap into 45 years of retail expertise — so you can move faster, with confidence.
Join more than 7,000 clients and partners worldwide
Solve Problems and Answer Business Questions with Liquid Data Engage
Liquid Data Engage solution is built for speed, scalability, and precision. It empowers retailers to decode shopper behavior, optimize category strategies, amplify media impact, and streamline supply chain operations. Whether you’re navigating unpredictable consumer trends or driving omnichannel growth, Liquid Data Engage delivers curated insights and actionable recommendations that turn complexity into clarity — and data into decisions.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Unlock Accurate Insights with Liquid Data Engage
Learn More About Liquid Data from Circana
