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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Technology
Liquid Data Engage
Liquid Data Engage solution is a turnkey, collaborative solution built for retailers. It integrates your data assets and delivers curated insights with actionable recommendations to support customer-centric strategies. Powered by Circana’s Liquid Data® technology, it provides consistent, scalable insights and a visually intuitive experience.
Tackle Critical Issues
Get the insights you need to take on your biggest challenges — from inflation and customer loyalty to supply chain issues and media performance.
Unified Ecosystem
Liquid Data Engage solution brings all your data together in one place and gives you AI-powered insights with clear next steps to help you build smarter, customer-focused strategies.
Prioritize What Matters
Building this on your own takes major time and resources. With Liquid Data Engage solution, you tap into 45 years of retail expertise — so you can move faster, with confidence.
Join more than 7,000 clients and partners worldwide
POS, Loyalty, and Supply Chain Data – All in One Place
Turn Every Shopper into a Loyal Customer
Unlock the full potential of your customer data. Engineered to decode shopper behavior and elevate retention strategies. From identifying new, lapsed, and growth shoppers to segmenting by lifetime value, price sensitivity, and promotional responsiveness, retailers can personalize engagement and boost loyalty. With AI-infused insights and dynamic segmentation, you can turn unpredictable shopper behavior into predictable success.
Make Every Category Decision Count
Drive category growth with precision and deliver deep analytics across pricing, promotion, assortment, and private label performance. Optimize every lever of category strategy, ensuring every shelf decision is backed by data.
Convert Audience Insights into Marketing Power
Maximize media ROI and transform audience data into high-impact campaigns. From syndicated and custom audience creation to simplified measurement and activation, retailers can reach the right consumers at the right time.
Keep Products Flowing and Shelves Stocked
Streamline operations and reduce waste with better inventory visibility and performance monitoring. Track in-stock rates, store and DC efficiency, and supply chain bottlenecks. With built-in intelligence and benchmarking, retailers can proactively manage logistics, improve availability, and ensure seamless product flow from warehouse to shelf.
Solve Problems and Answer Business Questions with Liquid Data Engage
Liquid Data Engage solution is built for speed, scalability, and precision. It empowers retailers to decode shopper behavior, optimize category strategies, amplify media impact, and streamline supply chain operations. Whether you’re navigating unpredictable consumer trends or driving omnichannel growth, Liquid Data Engage delivers curated insights and actionable recommendations that turn complexity into clarity — and data into decisions.
Up and Running in a Few Weeks — We’ll Handle the Setup
Improve Decision-Making for Retailers
Retailers have to make countless decisions. Ideally, you want those decisions to be backed by data and to be measured incrementally. Knowing exactly how each decision you made for your brand led to incremental ROI is essential to long-term growth and in creating recurring processes of using data to drive decisions. Through Liquid Data Engage solution, you have access to unmatched technology that can quickly turn data into insights. Our platform leverages our data and deep industry knowledge so that you can be confident in the decisions you make.
Enhance Collaboration with Your Suppliers
Liquid Data Engage solution makes it easy to get everyone on the same page by not only sharing your data with your suppliers but also sharing customized reporting. When you and your suppliers are all seeing the same picture, it makes it possible to operate more efficiently and ensure you are working toward the same objectives.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Unlock Accurate Insights with Liquid Data Engage
Learn More About Liquid Data from Circana
FAQs
How can Liquid Data Engage benefit my business?
Does Liquid Data Engage grow with my needs?
Yes it does. We have a suite of modules and tiers that can be purchased as your business grows. Additionally, we can also help you move to a whole new level when you’re ready, thanks to our decades of retail experience partnering with more than 50 of the world’s largest retailers.
Is Liquid Data Engage easy to use?
Do I need analytics knowledge?
Not at all. All of the reports, user experiences, and workflows have been designed with a data non-expert in mind. With Liquid Data Engage you don’t need coding or a dedicated data resource. This was one of our guiding principles from the start.
How quickly can I start using Liquid Data Engage?
You can get started with Liquid Data Engage in just a few weeks. Our team will guide you through the setup process to ensure a smooth and quick implementation.
