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Future of™ insights for Footwear is now available
THE SINGLE SOURCE OF TRUTH FOR
Footwear Industry Data & Market Research
Market share is up for grabs in the footwear industry.
Growth in the direct-to-consumer channel, innovation, changing consumer attitudes and shopping behaviors, emerging players, and the rise of digital native brands are all causing profound shifts.
To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the footwear industry based on best-in-class point-of-sale and consumer data.
Join more than 7,000 clients and partners worldwide
It all starts with
Circana’s Footwear Industry Experts
“Footwear is an industry for which iconic and classic styles are extremely important. Style trends and brand popularity are cyclical, so it is important to keep consumers interested with a pipeline of fresh products. With the footwear market forecast to deliver minimal growth through 2025, a focus on promoting value and versatility will give brands and retailers the upper hand at gaining market share.”
Uncover Footwear Market & Category Growth Opportunities
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Sport Lifestyle, Running, and Work/Safety Lead; Running Sees Strong Growth
There were no changes in rankings this period. The top three leaders are Sport Lifestyle, Running, and Work/Occupational/Safety. Notably, Running posted a substantial sales increase of 16.3%, and Hiking/Trekking/Mountaineering grew by 15.4%. In contrast, Basketball and Walking saw significant declines, down 12.4% and 13.7% respectively.
Overall, the market leaders maintained their positions, with performance categories showing the most volatility.
Source: Circana, Liquid AI™,
February, 2026
Data Source:
Point of Sale (POS) Data
29 Apr 2026
Insights in Action
Consumers are rethinking what they drink, choosing beverages not just for taste or hydration, but for specific outcomes tied to health, lifestyle, and personal needs. Circana’s latest research highlights the rise of functional beverages, drinks-as-snacks, and AI-driven personalization reshaping the beverage landscape for brands, retailers, and foodservice operators.
Retail Data Analytics Solutions for Footwear Brands
Circana offers tailored solutions for every corner of the footwear industry, helping brands stay ahead in a competitive market.
Footwear Innovation & White Space Opportunities
Unpack rich consumer data and harmonize it alongside POS retail data, survey data, and other key signals to unlock data-driven innovation strategies.
Omnichannel Measurement & Performance
Understand how your brand performs across channels, and discover key insights into customer journeys and purchase paths across touchpoints.
Pricing Strategy & Testing
Leverage insights into price sensitivity and elasticity, and test pricing and promotion concepts to optimize your competitive pricing strategy.
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
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Complexity into Clarity
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Questions Footwear Brands Can Answer with Circana’s Solutions
How is the footwear industry performing globally?
Circana tracks consumer behavior and market/category performance across the U.S. and key global markets. For example, the sports footwear market in China saw shifts influenced by global factors and localized events.
How can we improve footwear pricing & promotion strategies around key shopping seasons?
During key shopping seasons, including the holidays and back-to-school, it is vital for brands and retailers to understand what is driving consumer behavior and purchase decisions. For example, Circana found that footwear promotional effectiveness was down in Q1 of 2024. Circana’s Price and Promotion solution and Future Of solutions aid retailers and brands in analyzing trends and testing strategies.
What product attributes do consumers value most in footwear & fashion?
Going beyond pricing and promotional strategies, the most successful brands have innovated by ensuring their products align with target consumer segments’ purchase intent. For example, Circana’s data showed how shoppers gravitated toward hybrid products that were versatile and could be used daily. Understanding what product features consumers value can unlock opportunities in product innovation and assortment planning.
How have consumer behavior and trends shifted within the footwear market?
Circana tracks shifting behaviors and trends that impact consumer shopping decisions. For example, a great focus on health and wellness correlates to increased demand for athletic footwear and accessories. Our consumer reports track how different categories perform and the underlying consumer behaviors driving shifts in demand.
