Economic pressures. Technological evolution. Consumers’ changing tastes. The home, housewares, and small appliance industries must make sense of it all — which is no small feat.
To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the home industry based on best-in-class point-of-sale and consumer data.
We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.
Deep Industry Expertise
Vice President and Industry Advisor Home and Home Improvement
“The consumer still has their focus on in-home activities, and we know what their top priorities are, which spells opportunity. The challenge our industry faces is providing the consumer with something fresh to address their fundamental needs and desires.” – Joe
Executive Vice President and Practice Leader Home and Health and Wellness
“Consumer appetite for elevated experiences is increasing, and we’re seeing that manifest in homecare through a growth in scented products, from scented cleaning and laundry products to scented trash bags and even pet care.” – Kristin Hornberger
“Checkout data has been instrumental in SodaStream’s effort to transition to a fact-based selling organization. Utilizing Checkout data has allowed us to better understand buyer demographics, spending behavior, channel interaction and retailer leakage. More importantly, our teams are using this information to identify opportunities and implement new programs with our retail partners. The Checkout team has been a true partner in tailoring the data to our specific business needs and calling out meaningful, action-oriented insights.”
Vice President of Sales, SodaStream US