Alcoholic Beverages

Recent market shifts have significantly changed what consumers drink and why. Understanding this evolution and its future implications is essential for retailers and manufacturers who want to win their share of sip.

We provide beverage and alcohol clients expansive retailer POS data assets and wet/dry enhanced projection methodology.

We harmonize this data with NABCA depletions data, all within our industry-leading platform, Unify+™, for a seamless experience.

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It all starts with

Alcoholic Beverage Industry Experts

Boris Oglesby

Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco

Expert Bio

“The alcoholic beverage industry continues to respond to the growing consumer demand for better-for-you options, with more low- and no-alcohol products gaining traction."

Drive Alcoholic Beverage Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

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INDUSTRY RANKING

Data Spotlight

Alcoholic Beverage Sales: Top Performers & Notable Shifts

Lager, White Still, and Red Still remain the top 3 categories in dollar sales. No changes in rankings are noted from the prior period. Premixed ocktails saw a substantial sales increase of 25.9%, while AO Liquor grew 9.7% and Stout rose 7.0%. In contrast, Sour experienced a steep decline of -25.6%, and Assorted Beer dropped -11.3%. Most other categories showed modest changes.

Source: Circana, Liquid AI™,

July, 2026

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

Insights in Action

‘Deceptive calm’ in Europe’s €361 billion foodservice market masks major generational shifts, Circana reveals

Spend continues to grow, visits have moved marginally and consumers are still eating out. However, that apparent stability is deceptive as behaviours across generations evolve.

21 Sept 2026

Industry Posts

Featured Solutions for Alcoholic Beverage Brands

Circana offers tailored solutions for every corner of the alcoholic beverage industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.