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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

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It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

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AI, Measured: The Math of AI: Winning as a Brand Webinar

By

Circana

Circana

Oct 23, 2026

AI may change how brands win, but it isn't changing the math behind growth.

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AI, Measured: The Math of AI: Winning as a Brand Webinar

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Writer: Circana
Circana
1 hour ago
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Join Circana to explore the 10 critical challenges and formulas that will shape brand growth, loyalty, and competitive advantage in the years ahead.


During this one-hour session, we'll cover:


  • The 10 formulas driving brand growth in an AI-guided market

  • Where traditional growth math still holds and where it's breaking down

  • How loyalty is being redefined as AI agents mediate more purchases

  • The competitive advantages brands can build now

  • What CMOs and brand marketers should prioritize over the next 12 months


This is the second session in a four-part series tracking how AI is reshaping shopping, brand strategy, and consumer behavior.

Get the AI, Measured Webinar Recording and Deck

Fill out the form to receive the recording and deck from this session on the 10 formulas driving brand growth, loyalty, and competitive advantage as AI reshapes how consumers shop.

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