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Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

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Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our industry and thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Solutions

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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Complete Market

Analyze sales performances across channels.

Complete Consumer

Consumer demographics and preferences.

Survey

See actual behaviors for actionable results.

Complete Food & Beverage

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Analytics

Diagnostic, predictive, and prescriptive insights.

Complete Audiences

Reach the right audience at the right time.

Measurement

Maximize every media dollar.

Growth Consulting

Make better strategic decisions.

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Liquid Data Go

ROI Calculator 

For emerging and mid-market brands that need powerful market, retailer, and consumer insights.

Technology

Liquid Data Go

Designed exclusively for small CPG businesses. 

Liquid Data Engage

Curated best practice reports and guided analysis.

Liquid AI

Answering the most pressing business questions.

Liquid Data Collaborate

Critical data and analytics for a single source of truth. 

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Shopper Blog Series

Unpredictable Shoppers. Predictable Success.

Shoppers may seem unpredictable, but their purchases can reveal patterns that are both insightful and actionable for retailers. This series explores eight shopper profiles grounded in real-world buying behavior. With Liquid Data Engage™, brands can move beyond assumptions and connect with customers based on how they think — and what they actually do — when making a purchase. Discover how these insights drive smarter targeting, increased customer engagement, and more predictable success.

Habitual Harry

18 Aug 2025

Habitual Harry: the kind of shopper who grabs the same brand of chicken every Friday, until one week, when he simply stops without any obvious reason.

TikTok Tracy

29 Jul 2025

One viral video can change everything. Trend-driven purchases are fueled by social media posts, cultural events, and the need to have what’s popular and attractive at any given moment. 76% of global social

Impulse Ivan

14 Jul 2025

Many shoppers walk in a store with a list and leave with more than they planned. Impulse buys are driven by value, convenience, and in-the-moment influence. Solutions like Liquid Data Engage™ help retailers understand these behaviors and uncover the patterns behind spontaneous decisions.

Discount Dana

13 Jun 2025

Today’s shoppers don’t all think – or shop – the same way. Some are driven by price, others by convenience, and many shift priorities...

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From unpredictable shoppers to predictable success.

Start your retail journey today.

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