Future of™ Footwear is now available

THE SINGLE SOURCE OF TRUTH FOR

Footwear

Market share is up for grabs in the footwear industry.

Growth in the direct-to-consumer channel, innovation, changing consumer attitudes and shopping behaviors, emerging players, and the rise of digital native brands are all causing profound shifts.

To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the footwear industry based on best-in-class point-of-sale and consumer data.

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It all starts with our

Footwear Industry Experts

Beth Goldstein

Executive Director, Industry Analyst Accessories and Footwear

Expert Bio

“Footwear is an industry for which iconic and classic styles are extremely important. Style trends and brand popularity are cyclical, so it is important to keep consumers interested with a pipeline of fresh products. With the footwear market forecast to deliver minimal growth through 2025, a focus on promoting value and versatility will give brands and retailers the upper hand at gaining market share.”

With our best-in-class data, you can:

Understand Your Customers

Optimize Product Portfolio

Benchmark Sales Performance

Quantify Your Media’s Impact

INDUSTRY RANKING

Data Spotlight

Footwear Sales: Top Categories Hold Steady, Soccer/Football Surges

The top three leaders remain unchanged: Sport Lifestyle, Running, and All Other Performance continue to dominate rankings. No shifts in rank occurred in the current period except for Basketball and Hiking/Trekking/Mountaineering, which swapped positions at ranks 6 and 7. Notably, Soccer/Football posted a substantial 15.8% increase in sales, the highest percent change among all categories this period.

Source: Circana, Liquid AI™,

August, 2025

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

12 Dec 2025

Insights in Action

Countdown to New Year’s Eve Trends

Some of the holiday leftovers and cookies may still be in the fridge and on the counter, but seasonal soirées continue through December 31. As people get ready to officially welcome 2026, many are again heading out of the house to pick up items for at-home gatherings or to dine out at a restaurant.

Industry Posts

Featured Solutions for Footwear Brands

Circana offers tailored solutions for every corner of the footwear industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new serum’s hero ingredient resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.