Footwear

Market share is up for grabs in the footwear industry.

Growth in the direct-to-consumer channel, innovation, changing consumer attitudes and shopping behaviors, emerging players, and the rise of digital native brands are all causing profound shifts.

To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the footwear industry based on best-in-class point-of-sale and consumer data.

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Industry Experts

Beth Goldstein

Executive Director, Industry Analyst Accessories and Footwear

Expert Bio

“Footwear is an industry for which iconic and classic styles are extremely important. Style trends and brand popularity are cyclical, so it is important to keep consumers interested with a pipeline of fresh products. With the footwear market forecast to deliver minimal growth through 2025, a focus on promoting value and versatility will give brands and retailers the upper hand at gaining market share.”

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INDUSTRY RANKING

Data Spotlight

Footwear Sales: Top Categories Hold Steady, Soccer/Football Surges

The top three leaders remain unchanged: Sport Lifestyle, Running, and All Other Performance continue to dominate rankings. No shifts in rank occurred in the current period except for Basketball and Hiking/Trekking/Mountaineering, which swapped positions at ranks 6 and 7. Notably, Soccer/Football posted a substantial 15.8% increase in sales, the highest percent change among all categories this period.

Source: Circana, Liquid AI™,

August, 2025

Data Source:

Point of Sale (POS) Data

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Industry Ranking

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October Retail Sales Reveal the Impact of Headwinds Challenging Consumers, Reports Circana

14 Nov 2025

Insights in Action

October Retail Sales Reveal the Impact of Headwinds Challenging Consumers, Reports Circana

Nominal revenue gains in October 2025 are up against last year’s preelection declines CHICAGO, Nov. 14, 2025 — U.S. consumers continue to demonstrate their resiliency and flexibility in navigating the challenges facing them. However, that resiliency includes spending more while being able to afford and get less. In the combined four weeks ending Nov. 1, 2025, consumer spending prioritization remained ever present, helping to bring 2% growth to overall U.S. retail sales revenue, while unit...

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