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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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Future of™ Footwear is now available

Footwear
Gradient

THE SINGLE SOURCE OF TRUTH FOR

Footwear

Market share is up for grabs in the footwear industry.

Growth in the direct-to-consumer channel, innovation, changing consumer attitudes and shopping behaviors, emerging players, and the rise of digital native brands are all causing profound shifts.

To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the footwear industry based on best-in-class point-of-sale and consumer data.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
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7Eleven

It all starts with our

Industry Experts

Beth Goldstein

Beth Goldstein

Executive Director, Industry Analyst Accessories and Footwear

“Footwear is an industry for which iconic and classic styles are extremely important. Style trends and brand popularity are cyclical, so it is important to keep consumers interested with a pipeline of fresh products. With the footwear market forecast to deliver minimal growth through 2025, a focus on promoting value and versatility will give brands and retailers the upper hand at gaining market share.”

With our best-in-class data, you can:

Understand Your Customers
Optimize Product Portfolio
Footwear
Benchmark Sales Performance
Quantify Your Media’s Impact

INDUSTRY RANKING

Data Spotlight

Footwear Market: Top 3 Classes Hold Steady, Walking Gains Ground



The top three leaders remain unchanged: Sport Lifestyle (rank 1), Running (rank 2), and Work/Occupational/Safety (rank 3). Walking moved up to rank 5 from 6, while Sport Slide dropped to rank 6. 


Notable percent changes: Walking grew by 4.5%, while Work/Occupational/Safety and Sport Slide both declined by 5.4%. Most other classes showed minimal change in sales or rank.

Source: Circana, Liquid AI™,

July, 2025

Data Source: 

Point of Sale (POS) Data

Beauty Market Trends in China: Wellness-inspired Categories Lead Growth

1 Oct 2025

Insights in Action

Skincare remains the cornerstone of China’s beauty e-commerce business, accounting for 68% of total beauty sales. Although skincare growth has slowed in 2025, segments associated with wellness are gaining traction, particularly body care and sun care. 

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Complete Consumer™ gives a 360° view of U.S. buyers by tracking nearly all purchases across channels, powered by POS-aligned panel insights.

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Complete Market™ gives you robust measurement of in-store and online sales, including fulfillment type breaks, across CPG categories.

SOLUTION

Marketing Mix solutions reveal the incremental impact of strategies, helping you make confident, data-backed budget decisions for better ROI.

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