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Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

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Analyze sales performances across channels.

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See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

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Industry rankings vs. previous data period.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Footwear
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THE SINGLE SOURCE OF TRUTH FOR

Footwear

Market share is up for grabs in the footwear industry. Growth in the direct-to-consumer channel, innovation, changing consumer attitudes and shopping behaviors, emerging players, and the rise of digital native brands are all causing profound shifts.

To help you understand the market landscape and competitive environment,

we provide the broadest and deepest view of the footwear industry based on best-in-class point-of-sale and consumer data.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Beth Goldstein

Beth Goldstein

Executive Director, Industry Analyst Accessories and Footwear

“Footwear is an industry for which iconic and classic styles are extremely important. Style trends and brand popularity are cyclical, so it is important to keep consumers interested with a pipeline of fresh products. With the footwear market forecast to deliver minimal growth through 2025, a focus on promoting value and versatility will give brands and retailers the upper hand at gaining market share.”
Understand Your Customers
Optimize Product Portfolio
Footwear
Benchmark Sales Performance
Quantify Your Media’s Impact

With our best-in-class data, you can:

INDUSTRY RANKING

Data Spotlight

Footwear Market Leaders and Notable Sales Changes


The top three leaders in the Footwear industry remain unchanged: Sport Lifestyle, Running, and Cold/All Weather/Hunting/Fishing Boots.


Notably, All Other Performance saw a significant sales increase of 17.8%


No changes in rankings were observed from the prior period.

Source: Circana, Liquid AI™,

January, 2025

Data Source: 

Point of Sale (POS) Data

Unlocking Incremental Revenue and Margin Through Attach 

Apr 22, 2025

Insights in Action

While a major PC refresh is a significant driver of revenue and margin, a less visible though potentially richer opportunity exists with complimentary categories and products

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Featured Solutions

Marketing Strategy & Consumer Data Analysis Tools | Circana

SOLUTION

Right audience, right channels, real results.

Complete Market Masurement & Consumer Data Analytics | Circana

SOLUTION

An unrivaled view of the truth.

Data & Consumer Forecasting Tools For Industry Growth | Circana

SOLUTION

Plan with Certainty

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Not sure? Let us match you to a Solution.

Future of™ Footwear is now available

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